I'm afraid My opinion of Branson does not match others on here. Take his involvement in Brawn GP. As already said, he made a big thing about not entering F1 unless it became alot cleaner to the enviroment and then ditched all of those principals once he was in. And once in, he started to take credit for the achievements of the team when all he'd actually done was provide some money to stick his brand on the car. I don't know what his interviews in the USA were like but over here he started trying to dominate all the coverage of the Brawn team and spoke as if he was the founder of the team!. It really was quite sickening, especially having to see that cheesey grin everytime the cameras came to him (which was far too often during races!). Don't get Me wrong, I admire what he's achieved in business, that takes alot of determination, dedication and drive but he's like a publicity parasite and to Me at least, he will always be too much like his grin, far too cheesey!.