For Sale CA - Personalized License Plate

You must be from the UK.

 

In the UK...and proper spelling

 

why is this so cheap? in the UK this would be 6 figures

 

Great question Jonny.

In the UK, there are no 'personalized' plates per se as the ones in the USA, thus incredibly rare and worth 6 figures,
so a misspelled plate from the USA, to the British, is worthless, as possibly it might not be for a USA driver, thus the price abyss.
For instance, someone might pay lots for "FERRARI", but nothing for "FERARRI". This option simply not available in the UK.
In the USA, a 'clever' name on a personalized plate is great, by itself and misspelled, another story. Clearly, no blame implied on a '2nd best' plate from the OP.
Personally, in the latter example, you just cannot spell, regardless if the 'proper spelling' was available or not.
Tomato / Tomatoe...

To give you a better perspective:

UK Motoring journalist Quentin Willson says plates fall into two distinct groups.
"The number plate market is polarised between the cheesiest, chosen by people with the literary sensibilities of vampire bats, and those that look really quite good, hide the age of your car and can look really quite classic.
It really is about being visually pleasing. They are great fun but much abused. It seems to have caught the nation's psyche. For a motoring-obsessed nation they are a suburban trinket. A number plate is a form of automotive jewellery. You can either change your car or change your number plate, and changing your number plate is cheaper."

Regards, Alberto

 

PS. The whole article:

https://www.bbc.com/news/magazine-22169098

 

GLWS!

Regards, Alberto