Canepa borrows terminology from Singer | FerrariChat

Canepa borrows terminology from Singer

Discussion in 'General Automotive Discussion' started by msdesignltd, Jul 21, 2022.

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  1. msdesignltd

    msdesignltd F1 World Champ
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    #1 msdesignltd, Jul 21, 2022
  2. Prancing 12

    Prancing 12 F1 Rookie
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    #2 Prancing 12, Jul 21, 2022
    I guess technically Canepa's been doing it longer, but I agree - they could have been a little more creative with the naming convention.

    It's so well recognized as Singer's tagline ("reimagined by") and there's probably a lot of cross-over between the clientele that I'm sure it comes across as a little cheesy.
     
  3. rampante550

    rampante550 Formula Junior

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    #3 rampante550, Aug 4, 2022
    if it's not trademarked, then *shoulder shrug*

    reimagined is used a lot and apparently focus-groups well (reimagine healthcare, reimagining education, etc. etc.), so it is what it is imho
     
    Boomhauer likes this.
  4. JoeCab

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    #4 JoeCab, Aug 23, 2022
    I believe "reimagined by" is the term Porsche's legal department chose...
     
  5. BJK

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    #5 BJK, Dec 11, 2022

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