car design thread

Does that make our COTY Award in '08 for the Cadillac CTS useless?
Kinda liked getting that for the CTS
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recent student show from Art Center:
Art Center College of Design 2016 Winter Degree Show

 

Didn't work on Bonneville or Firebird.
Just the 'cleaned up' version of the '06 Bonneville
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Clay still rules!

Future of auto design still in clay modelers' hands

Auburn Hills — In an era of computer-aided design and 3-D printing, one traditional craft remains in automakers' design studios: full-size clay models.

For 80 years, clay modelers have used their hands and tools to make real the two-dimensional car designs sketched on paper. Clay is extremely malleable. It allows modelers to fair a line here, to tuck a curve there, until the body design is perfected.

"We're good with the technology, but nothing speaks to 3-D like a clay model," said Joe Dehner, head of Dodge & Ram Truck exterior design for Fiat Chrysler Automobiles, inside the automaker's Dodge design studio in Auburn Hills.

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At FCA US, formerly Chrysler Group LLC, advanced software and innovations such as milling machines that can duplicate a clay modeler's design overnight, help aid modelers and designers — not replace them.

"We work with the new technologies and digital modeling groups," said Advanced Design Studio clay modeler Nate Facciolla, standing next to an 5,400-pound clay mockup of the 2015 Chrysler 200. "It's not that they're trying to take over what we do — it's more so they're helping us along, helping make our job easier."


Twenty-five years ago, as milling and computer-aided design programs transformed the design process, it seemed clay modelers would be all but extinct. Bean counters saw the new technologies as a way to shorten the design process and cut costs.

But carmakers found they were turning out lackluster vehicles due to a lack of hands-on interaction and being unable to effectively evaluate styling.

"There was an infatuation with the technology where there was a rush to do totally digital," Dehner said. "I still think there's a desire in the design ranks to be more technically savvy, but the one thing about this is you're adding the human element."

Shrinking pool of students

The importance of that human element has made clay modelers such as Facciolla and Todd Wilburn, of the Dodge and Ram Design Studios, highly coveted by automakers. The number of skilled workers in the field has fallen because of digital processes, and not many universities offer training.

FCA US focuses on six design schools when looking for new clay designers. One of the top institutions is the College for Creative Studies in Detroit.

CCS has offered automotive clay modeling for more than 20 years, and is known as a proving ground for those looking to enter the automotive industry.

Clay courses start with rudimentary introductions to the materials and how to mold the surfaces, followed by more advanced structures and practices. Students cannot earn a degree in automotive clay modeling, but they do receive a certificate upon completion.

"Talented clay modelers, physical sculptures, are in really high demand," said CCS undergraduate transportation design program head Paul Snyder, an internationally recognized automotive designer and alumnus. "These guys can basically write their own ticket if they're really that good."

FCA officials, including head of design Ralph Gilles, regularly talk up good-paying auto industry careers such as clay modeling to students who might not know they exist. Clay-modeling positions can pay a salary of more than $100,000.

"Some of the young artists that do become aware of it realize this is a really good living and environment," Snyder said. "Working in the studios of the (automakers) is actually very creative, very relaxed."

From sketch to sculpture

Clay modeling is a meticulous process that involves modelers and designers working closely with one another, repeatedly redoing the details of car and truck exteriors.

031015-tm-Auto Clay 209.JPGBuy Photo
(Photo: The Detroit News)
"It's an interpretive dance, basically," Dehner said. "It's the part that amazes people when they come in. You see a sketch and you see a sculpture, how do you get from there to there?"

Exterior designers start with computerized sketches of different designs. From there, small clay models that can fit on a desktop are produced.

Modelers and designers communicate throughout the process to ensure the small clay models accurately reflect the designer's vision before moving to what FCA US calls a "design bake-off." That's when managers look at the models and determine what designs should move forward. Typically, Dehner said, one or two designs advance, which then gives modelers the go-ahead to sculpt a full-size mockup.

To make the full-size model, modelers start with a framework of the vehicle, typically made of foam. Over that, they smooth thousands of pounds of clay over one half of the car.

Designers continue to work with modelers, who can spend hours sculpting a single panel or piece of a vehicle, and then have to do it all over again if changes are made by management or designers.

"It's all about change," said Dodge-Ram clay supervisor Gene Paye, who spent a decade as a clay-modeler for the automaker. "You don't fall in love with a surface, because you're going to change it."

Once designers have half a model complete, they use an optical scanner to digitize the design. A milling machine replicates the design to the other side of the vehicle, which can be done overnight. Modelers and designs then dance between clay and digital renderings.

To give modelers an idea how a design will look painted, they may stretch thin, colored film over the model.

The entire process can take months. The clay model can be completely replicated for a second model be used for wind-tunnel testing.

At the end, clay models are typically stored to reuse for refreshes or redesigns.

"It's a profession that's still going to continue, and there's a lot of opportunity out there," Dehner said. "But a lot of people just don't know about it."

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I should have been more specific
Not rude at all.....
Of course we did. I rode around with Maxima owners, Accord Owners, Camry, Ford, MoPar,etc. and every other competitor Pontiac had.
They, for the most part wanted nothing to do with any domestic car company.
Most had had bad experiences from previous generation domestic products, or were just plain against American cars on general principles, Unions, etc.
Besides, Pontiacs were too 'In your face' for them. Too OTT.

 

Unfortunately you don't have the whole story. The Olds designs scored much higher unbadged. Every division did that exercise, not just Olds.Once they badged it, the scores went downhill. The brand was damaged beyond repair at that point.

 

one of the protocols was to show the clay unbadged, then show it badged as it's brand.
I never saw air the results of the myriad number of clinic results, as I was concerned with our own work, but I can't say if any brand moved the needle upwards when branded with it's correct logos, but I can't say for sure.
IIRC, one of the teams badged their clay as a BMW or Mercedes and the scores went up. Surprise, surprise.
People aren't affected by preconceived notions (rolls eyes)
An additional step was to also ask respondents to guess which brand an unbadged clay was ...........those exercises were always eye opening.
The scores coming out of those clinics puckered many sphincters. Always trying to appeal to the lowest common denominator.

 

I can't tell you what is happening today, but even during Lutz' tenure, the clinics were run pretty much the same as they always were.
It just depends what management wants to do with the data, and how it's interpreted.
Liars figure & figures lie.
That data whether raw or 'massaged' was tricky because how the questions are asked often steered the outcome.
I can't imagine Ferrari or Lamborghini, etc. holding 'design clinics'.
The thought terrifies me.

 

You're right.
We found that out, time and again, most people when they saw the cars unbadged didn't have a clue.
Used to make me smile

 

I wish I still had the photos we used to use with badged V. unbadged.
Most laymen can spot BMW's because of their twin port grilles, but some brands are hard to tell if not badged. Lexus USED to be like that, but the spindle grille now is pretty obvious .
I would think the avg. Ferrarichat reader would have no trouble identifying which brand was which.