Inside Ferrari's new design studio After decades of outsourcing to coachbuilders, Ferrari now has over 100 in-house designers to cope with rapidly changing requirements Image Unavailable, Please Login Image Unavailable, Please Login Image Unavailable, Please Login Image Unavailable, Please Login Image Unavailable, Please Login Image Unavailable, Please Login Image Unavailable, Please Login Inside Ferrari's new design studio After decades of outsourcing to coachbuilders, Ferrari now has over 100 in-house designers to cope with rapidly changing requirements Image Unavailable, Please Login Ferrari’s in-house design studio includes two ateliers where customers can personalise their new car Image Unavailable, Please Login Image Unavailable, Please Login Image Unavailable, Please Login Image Unavailable, Please Login by Mark Tisshaw 26 August 2019 Last year Ferrari finally opened its own design centre, having for years seen design houses, most famously Pininfarina, lead the styling of its models. Ferrari head of design Flavio Manzoni has told Autocar that a large in-house team is now essential due to the complexity of the design process and the need for multiple designs to be integrated into architectures from the beginning. The days of a car maker supplying a chassis to a coachbuilder for styling are over. “One of the main reasons for an in-house design team was the growing complexity of our cars,” Manzoni said. “The technology and aerodynamic requirements grow day by day. Interaction is needed between the different areas. Image Unavailable, Please Login “Using the other system, you could not now conceive the shape of a new Ferrari on top of the mechanical parts designed before. You had a chassis, then a coachbuilder. The coachbuilder designs the dress on top.” When Manzoni joined Ferrari in 2010 there were just a handful of designers. Today there are more than 100 working in the 1400sq m design centre in facilities that encompass everything from clay modelling to two ateliers where more than 200 customers come each year to meet with designers and individually personalise their new Ferrari. Manzoni also spoke of his desire to give each model its own distinct look, rather than a Russian doll-style approach. Image Unavailable, Please Login “We never follow the strategy of a ‘family feeling’ effect in the range,” he said. “You consider the shape, and that must reflect the essence of each project. It’s a very difficult thing to do, but each car must also then still be recognisable without a badge. But it makes the job more fun. It’s difficult, as every time you have to be new but consistent.” The SUV will be the most ‘different’ Ferrari yet, but it is a challenge Manzoni has relished. “We are very lucky,” he said. “We made a job to start from an idea that’s the consciousness of the richness of Ferrari: the forms, patrimony. Image Unavailable, Please Login “But at the same time, we are not slaves to history. We have a beautiful architecture. Our job is between prudence of tradition and the courage of innovation. This expresses our approach. There’s lots of responsibility for the brand, but a courage to evolve in different directions and break many rules. The SF90 breaks many rules. We didn’t use round rear lights but we’re happy to have made something different. “You should start with a lot of curiosity, the desire to make something really strong and unique.”
Rendering of rumored Lexus CT sub-compact crossover for about 2021. Said to be for the entry-level market. Image Unavailable, Please Login Image Unavailable, Please Login
I started a thread about 3D printed wheels about a year ago. The temptation to get too busy with them seems impossible to resist so far.
I'm happy to see something different. I think Lexus weird wire mesh spindle grill and Mercedes grill (the optional one) are gorgeous. They are interesting. They actually have design. Our options are BMWs more kidney grill... And Tesla bars of soap
I'm sorry. My one word response was very ambiguous. Yup I'm actually happy to see Aston making an suv. It means they may survive. I just don't know why they took the plainest route. I'm not a fan of these more modern Astons. The last great looking Aston was the 14 vanquish. The new amv8 looks like a Miata. The new cars are bland. Not elegant. Not subtly impressive. They are just Japanese.
vantablackm6......an appropriate addition to your sequence......(couldn't happen to a more deserving candidate) Image Unavailable, Please Login https://www.dezeen.com/2019/08/27/bmw-vbx6-vantablack-car-design/?utm_medium=email&utm_campaign=Daily%20Dezeen&utm_content=Daily%20Dezeen+CID_9e8f92d0c92d6e616604deca8aabf807&utm_source=Dezeen%20Mail&utm_term=BMW%20unveils
Funny, on my Facebook feed, someone sent the BMW photo to me. I responded with this: Image Unavailable, Please Login
It looks like a paper cutout. Hopefully, everyone hates this. It makes all the surfacing done on the car irrelevant. It would be cool to see this drive down the street, once, and never again. Image Unavailable, Please Login
Wish they would have shown the car outside in sun light next to a conventional black car to see how black the new black really is.
