I'll let Mr. Kennedy speak for himself, but I'll add my personal viewpoint for whatever it's worth, and understand almost every car design organization has embraced retro design at some point or another, from Ferrari to Mercedes to Ford and almost everyone else. Having said that, i'm coming from a different POV. As a designer, it's important to understand the brand's past and to honor and respect it. But I also firmly believe the future is looking forward, not backward. Mr. Ferrari when asked what his favorite car was , he responded "the next one". That's been my mantra as well. My duty as a designer I believe is to show the way forward, not recapture the past. Understand, my viewpoint does not align with the thinking at major corporations. A large number of car companies have designed and marketed retro designs with varying success. The current gen Camaro is such an example. The thinking was the 1969 Camaro was the quintessential iconic Camaro. The design team slavishly captured the essence of the '69. Crosstown at Ford the Mustang Design team did likewise with the renewed Mustang, and Chrysler, not wanting to get left behind aped the original Dodge Challenger to varying success. All 3 mfg went all in on retro design with varying degrees of sales success. Certainly Mini, Fiat 500, VW Beetle et al did likewise. For me this approach always seemed like a dead end design wise. The buying public however has embraced the nostalgia. wave. I find it depressing. What? Is everyone bereft of ideas? So while I'm in the minority here, the public responds to retro/nostalgic design. No question. Look at home design, fashion, etc. Looking in the rearview mirror sells. Everyone it would seem wants to feel warm and fuzzy about the past. Look at all the discussion on F-Chat re: Pininfarina designed Ferraris. I also love those designs. But I also want to move forward. Guilty as charged. I believe there is a certain malaise gripping automotive design recently. Overwrought, over complicated is the design de-jour. Some of what I see has me scratching my head at how ugly they are to my eyes. The electrification of the automobile is still in its infancy. No one has established what an electric vehicle should look like. We're judging everything through our glasses from our 100 yr history of ICE powered vehicles. Maybe that's right or maybe it's wrong. But I will cling to my belief that the future is indeed in the windshield and not the rear view mirror.