I have just returned from a Mercedes AMG track day in Las Vegas at LV Motor Speedway, and I often wonder why Ferrari does absolutely nothing for their US customers where the true purpose of Ferraris can be realized. This particular AMG track day was second level AMG event designed to enhance track skills, with lots of seat time, hot lapping, passing training, different line situations, skid cars etc etc. There were 28 participants and Benz provided all the cars (brand new 2004 AMGs of every type: SL's, CL's, CLK's, SLK's) as well as about 20 instructors, headed up by Tommy Kendall. Mercedes has a travelling road show taking these cars all over the country for their customers to play with. About 20 of the participants in Las Vegas were current or past Ferrari owners, including a current Enzo owner. The cost was $1,350 and included lunch, goodie bags, a fleece jacket and other mementos including a framed photo. Everyone left with a huge smile and a committment to continue supporting Benz's AMG division. Net result - Great PR, great advertising and 28 enthusiastic ambassadors for AMG. Quite a few of the Ferrari owners there asked the same question I did earlier in this thread. Why doesn't Ferrari do anything like this at all? I believe that the long term threat to Ferrari is not being outperformed in specifications, but being outperformed in customer service and appreciation. There is simply nothing like being able to drive a magnificent vehicle at the limit (your's or the car's) to really appreciate the engineering and quality that you're buying when you commit to a high buck car. I wish that Ferrari's USA boss, Mr Parlatto could have participated in this event to get a feel for what his type of customer appreciates (and expects!) from a car manufacturer.