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Concept regarding Homemade Recipes!

Discussion in 'Other Off Topic Forum' started by chiqga, Oct 18, 2010.

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  1. chiqga

    chiqga Rookie

    Mar 13, 2007
    35
    #1 chiqga, Oct 18, 2010
    Hello fellow F-chatters!

    I'm a student in Syracuse University, the Whitman School of Management, and I need some help from FC'ers to fill out a survey about a business concept that me and my group have been working on for our Senior Thesis project.

    In a few sentences, I'm going to try to pitch our concept:

    Our business concept is a service that prepares meals for our customers based on their personal, homemade recipes. Basically, our customers would send in their personal recipes, and our gourmet chefs would evaluate it (possibly make some suggestions on healthy alternatives), prepare the ingredients, and cook your recipe before our company sends it to your doorstep. We are marketing towards time-poor + high income individuals who want the pleasure of enjoying home-cooked foods, without having to stress about the labor involved in the preparation of their own meals. In addition, we also hope to market towards those who want to give their prepared meals to others as a gift.

    What do you guys think? Feasible or not? Any feedback would help!


    and here is the link to the survey: https://whitman.qualtrics.com/SE/?SID=SV_ewBlAbHBs5b0sEk

    it would help a bunch if I could get a few people to fill it out. Thank you!
     
  2. thirteendog

    thirteendog Formula 3

    Mar 6, 2008
    1,587
    Nashville, TN
    #2 thirteendog, Oct 18, 2010
    I felt nice today... so I filled out your survey. Good luck
     
  3. wax

    wax Five Time F1 World Champ
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    Jul 20, 2003
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    Dirty Harry
    #3 wax, Oct 18, 2010
    Done.

    No "personal" or "contact" info required, folks.

    This straightforward marketing/demographics survey takes 3 minutes.
     
  4. Devilsolsi

    Devilsolsi F1 Veteran
    Rossa Subscribed

    Mar 1, 2007
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    Alex
    #4 Devilsolsi, Oct 18, 2010
    I responded. I just want to say that the nutritional consultation idea is a pretty interesting one. I can't imagine that many people that have their own personal recipes, would pay someone else to make it for them. Just my opinion though.
     
  5. fluque

    fluque Formula 3

    Jul 30, 2004
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    Fernando
    #5 fluque, Oct 18, 2010
    Responded. You are on to something but I think most people want to choose from pre existing menus and be sort of told what's healthy as opposed to providing their own recipes. Most people don't cook for real hence no recipes.

    Not sure how the logistics of preparing a single meal for each single individual (own recipe) allows for a cost effective business model.
     
  6. Qvb

    Qvb F1 Rookie
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    Nov 9, 2003
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    John Dixon
    #6 Qvb, Oct 18, 2010
    I agree, the typical "deliver meals to your home" business has the benefit of preparing in quantity. Making each individual meal would cost a fortune. Besides, I think having something that a "Chef" makes sounds better then peoples own recipes. Not to be too negative. It is an interesting niche, but would require a certain client (with lots of money). It would also require that the food taste better then when made by the buyer.
     

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