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Dilute the brand...

Discussion in 'Ferrari Discussion (not model specific)' started by jjmalez, Jun 2, 2017.

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  1. jjmalez

    jjmalez F1 Veteran
    Silver Subscribed

    Apr 8, 2005
    6,752
    Northern Illinois
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    Joseph
    #1 jjmalez, Jun 2, 2017
    Ferrari reported the best kind of earnings news: a 60% year-over-year increase in profit, along with an eye-popping 21.6% EBIT profit margin. ("EBIT" is earnings before interest and taxes.) That latter number is simply stunning for an automaker, but it's not a fluke: It's simply clear evidence of Ferrari's tremendous pricing power -- a power that CEO Sergio Marchionne is determined to exercise fully.

    https://www.fool.com/investing/2017/06/02/why-shares-of-ferrari-jumped-14-last-month.aspx

    I want Luca back...
     
  2. joker57676

    joker57676 Two Time F1 World Champ

    Apr 12, 2005
    23,767
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    Deplorie McDeplorableface
    #2 joker57676, Jun 2, 2017
    At this point, who cares? The prancing horse has been slapped on everything from underwear to amusement parks...and that didn't start under Marchionne.



    Mark
     
  3. tres55

    tres55 F1 Rookie
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    Sep 18, 2012
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    Canada
    #3 tres55, Jun 3, 2017
    Ferrari is a luxury brand. Leveraging the brand will be the main priority going forward.

    See how it plays out for them in the long run.
     
  4. ForeverCar

    ForeverCar Formula Junior

    Jan 20, 2017
    307
    #4 ForeverCar, Jun 3, 2017
    As long as the cars are great, I'm happy.
     
  5. vandevanterSH

    vandevanterSH F1 Rookie
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    Stephen Van Devanter
    #5 vandevanterSH, Jun 3, 2017
    How much more production is being considered? I though that Sergio Marchionne increased production from 7000 to 9000 per year. I toured the factory two weeks ago and they don't say what the yearly production is but from the daily output, they are at about 9000 per year. (25-28 V-8s per day, 5-8 V-12s per day...in order to meet whatever the goal is, they are working a couple of Saturdays per month and assembling some California models upstairs on the V-12 line.

    Steve
     

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