Ferrari + Maserati = united again!

Fisher Price could have purchased Maserati and do a better job with the Trident than what it has been subjected to over the past several years. Simply flogging vehicles through the assembly line and into low-payment leases (in the USA) has not been kind to the brand -- or the cars.

 

Maybe Maserati will become Ferrari's "Tesla", with an all EV line up

Just kidding, at least I hope I am.

 

that’s how things are done, a story gets planted from unknown sources, rumors. Next thing you know……..

 

Nah it was never a real project just a pipe dream, Detomaso didn't have the resources for that but he did end up doing the Barchetta which was related/based upon the the Guara. The central tunnel/backbone design once again.
The Ghibli Open Cup was an Adolfo Orsi junior project.

 

IMHO the parts bin griping has been way overplayed, mostly by automotive "journalists" but the absurd pricing before they've actually earned it in the marketplace rings very true. The plan of having Maserati as the luxury GT division and Alfa as the sportier and lower priced offing seemingly has lost Alfa so we'll have to wait and see what Ferrari does. One thing is certain though, Maserati will have it's wings clipped should any of it's plans try to best Ferrari. So I'm not sure what this means for the MC20 heritage if even continues to try and have one?

So the Stellantis/Chrysler guys are going to ruin Alfa all by their lonesome?

I hope Ferrari aborts the Folgore but given the mania over EVs even though we still don't have the infrastructure to support a massive deployment of them ... but that lardualer GranTurismo seems absurd to me.

 

Is this really official or just a rumor? There is nothing on the Maserati media webpage about this.

Perhaps the details of the purchase are still being negotiated.

Ivan

 

Excellent question!

 

The article referenced in post 1 is supposition, hearsay and rumor mongering by an obscure, totally unknown website.

I know a lot of Swiss media in French and German and this one I have never heard of.

Rumors in Modena are like Prosecco, they flow endlessly...

I don't believe any of this.

We will eventually find out if there is any truth to it or not.

 

what negotiations, the Chairman of Ferrari and the Chairman of Stellantis are the same person. John Elkann who is also the CEO Exor. It comes down if the accounts and tax attorneys can structure a “deal” advantageous for both companies.

When DeTomaso sold Maserati it was purchased by FIAT Auto. FIAT first “sold” half of Maserati to Ferrari even then a separate company controlled by Exor the Angelli family holding company. They then “sold” the rest of the company to Ferrari. After both Gianni Angelli and his brother Umberto died, Montezemolo was running both Ferrari and FIAT Auto. When Marchionne took over FIAT Auto, he had Ferrari “sell” Maserati back to FIAT Auto to be paired with Alfa. A power struggle ensued between Marchionne and Montezemolo forcing out Montezemolo and having Marchionne running both FIAT Auto and Ferrari.

 

thank you kindly for details on this, I’ve wondered what went down in the 90s

 

Please drive one...it can run circles around a 458 and possibly 488. Doesn't sound as intoxicating as the Ferraris but it is an incredible car.

 

there also the rumor that Montezemolo tried take control of Ferrari, which may explain why he wasn’t at the 70th anniversary celebration in Maranello. Even Niki Lauda was there when he at Mercedes in the middle of a heated battle against Ferrari in F1.

 

MMGA = Make Maserati Great Again

 

Let's hope so.

The MC20 is, after all, almost 15 years newer than the 458.

 

Still no word of this. I guess it was fake news.

Ivan

 

I suspect it is a planted story by powers that be to test the waters and pave the way for a restructuring. Other than rumors nothing will be announced until after the accountants and lawyers do their due diligence. I wouldn’t expect anything until towards the end of the year. Right things at the manufacturers are focused on build out and cleaning things up before August vacation time.

 

If Maserati were under Ferrari and if they continue with their current plans for electrification, then perhaps they would help a lot in averaging out co2 levels across the combined model line, which might be good news for the continuation of Internal Combustion Ferraris. The V12 might just see a few more years....

 

Yes, agree with you. Anyway, we can only wait and see.

 

Extract of an article in the new Trident summer 2024 issue of the Maserati club UK magazine on current and future Maseratis by modern car specialist Chris Rees.
A very impressive magazine, 90 pages of quality content, edited properly with no nonsense. The English club is the oldest of all Maserati clubs by the way.


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Interesting, but I don't believe a word that guy says. And he probably doesn't have a good idea about what the future holds as they most likely will become very cash strapped over the next few years, partly because of the BIG EV fail and partly because of miss management. Maserati will be sold off, and to keep it in Italy they probably will sell it to Ferrari, so Ferrari can continue to make a full range of hybrid ICE vehicles. Maserati should also try that but using much smaller ICE motors than they presently do. Hybrid is the future, not pure electric, I have said this for 4 years now and I am still right!! And that's also a win for enthusiasts.

 

Electric models ... morons.

If they don't get Maserati separated from the Chrysler management they'll never be successful here.
That mindset doesn't mesh well with the Italian luxury sport customer's expectations.

 

Chrysler only has a role with Maserati in ONE market; the USA, for distribution. Chrysler Detroit folks do not decide for Maserati; they are just one brand in the Stellantis group based outside of Paris, run by Carlos Tavares.

He is the one for example who delayed the MC20 distribution by a year until they got it properly sorted and reliable. John Elkann is the blue eyed heir who owns much of it.

 

You can do a lot of damage to a brand by how you order and distribute the cars. I've had very lengthy discussions about all of this with Joe C. I'll let him give the examples perhaps privately to you if wants to.