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Ferrari to launch new model every year...

Discussion in 'Ferrari Discussion (not model specific)' started by freshmeat, May 7, 2014.

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  1. freshmeat

    freshmeat F1 Veteran

    Aug 30, 2011
    7,285
    #1 freshmeat, May 7, 2014
    From autoblog:

    You've no doubt perused the big news coming out of Fiat-Chrysler's headquarters in Auburn Hills, MI today. But at the end of the brand discussions, Sergio Marchionne spoke briefly about an incredibly important, low-volume part of the Fiat-Chrysler empire: Ferrari.

    "You do need one of these cars in your driveway," Marchionne joked. And while other brand heads today lined out detailed plans for future product, Sergio's words about Ferrari's next five years were very simple, and very vague.

    Marchionne confirmed that Ferrari will launch a new car every year between now and 2018. The cars will have a four-year lifecycle, after which, "M" versions will be produced, with a separate four-year cadence. No specific models were mentioned during Marchionne's presentation.

    Furthermore, the Fiat-Chrysler boss confirmed that Ferrari will not break its cap of limiting production to just 7,000 units per year. This is a "willful and intended" limitation by Ferrari, Marchionne said, but did note that the Italian automaker could ramp up production to 10,000 cars per year in the future.

    Finally, Marchionne talked briefly about Ferrari's value as a whole, simply saying that the brand "is not for sale." Ferrari is a "phenomenal repository of value" for Fiat. Ninety percent of Ferrari's stock sits within Fiat and its shareholders, and as Marchionne says, "That's where it belongs."
     
  2. arizonaitalian

    arizonaitalian Two Time F1 World Champ
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    #2 arizonaitalian, May 7, 2014
    So does that mean:

    Cali M in 2014
    458 M in 2015
    FF M in 2016
    F12 M in 2017
    All new Cali in 2018
    All new 458 in 2019
    All new FF in 2020
    All new F12 in 2021

    Or something like that?
     
  3. English Rebel

    English Rebel Formula 3

    Aug 13, 2013
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    #3 English Rebel, May 7, 2014
    What does the "M" designation represent -- surely not Motorsport ala BMW?
    Alan
     
  4. Ricambi America

    Ricambi America F1 World Champ
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    Dec 7, 2003
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    #4 Ricambi America, May 7, 2014
    modificata. Just like engine designations often have an "E" (F131E, for example) to indicate evoluzione
     
  5. Nospinzone

    Nospinzone F1 Veteran

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    #5 Nospinzone, May 7, 2014
    I think somebody misunderstood something.
     
  6. crinoid

    crinoid F1 Veteran
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    #6 crinoid, May 7, 2014
    That's what it sounds like to me. This isn't new news. They announced years ago that they were going from the old ten year platform lifespan down to eight.
     
  7. nicce12

    nicce12 Karting

    May 22, 2013
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    Niclas Olovsson
    #7 nicce12, May 8, 2014
    I recall also some mentioning of "targeting high-end customers with selective launch of special series" - would that imply something like a new FXX version of for example La Ferrari?

    Cheers, Niclas
     
  8. Mozella

    Mozella Formula Junior

    Mar 24, 2013
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    #8 Mozella, May 8, 2014
    "M" means: "Mamma Mia I hope this special version sells, especially since it costs 100.000 Euro more than the original."
     
  9. cuneo

    cuneo Formula 3
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    #9 cuneo, May 8, 2014
    ha!
     
  10. davebuchner

    davebuchner Formula 3

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    #10 davebuchner, May 8, 2014
    Not good news for buyers of new Ferraris, but better news for the guys who would look for the previous generation supercars at 4-5 years old. IMHO.
     
  11. C.K.C

    C.K.C Karting

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    #11 C.K.C, Jun 7, 2014
  12. otaku

    otaku Formula 3

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    #12 otaku, Jun 8, 2014
    Not sure this is a good idea whats wrong with releasing a new model every 3-4 with special models of those cars or little changes each year till a new model comes out? Seems like this may be too much for all involved in many ways
     
  13. Bullfighter

    Bullfighter Two Time F1 World Champ
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    #13 Bullfighter, Jun 9, 2014
    This all sounds very marketing-driven rather than technology-driven. Too neat and tidy.
     
  14. VIZSLA

    VIZSLA Four Time F1 World Champ
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    #14 VIZSLA, Jun 9, 2014
    Indeed. Marketing driven. Which is different from market driven.
     
  15. DeSoto

    DeSoto F1 Veteran

    Nov 26, 2003
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    #15 DeSoto, Jun 9, 2014
    So what´s the fuss about, they´ve doing this for years. Of course, most of the things they call "new models" are derivatives (Speciales, cabrio versions...) or rehashenings of older models.
     
  16. G. Pepper

    G. Pepper Three Time F1 World Champ
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    #16 G. Pepper, Jun 9, 2014
    This seems ridiculously arbitrary.
     
  17. NürScud

    NürScud F1 Veteran

    Nov 3, 2012
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    #17 NürScud, Jun 10, 2014
    Last edited: Jun 10, 2014
    I wonder what will be the Ferrari's answer to Porsche, now that the last one announced a 4 cylinder, 1,6lt sports car in the cayman size. I'm really curious!

    I think the car's code will be 718.
     
  18. boxerman

    boxerman F1 World Champ
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    #18 boxerman, Jun 10, 2014
    Maybe they will build acar for pusrists. You know great mtor wituout fake overloud exhaust, stick no PS lithe and alive. Nah, no way thats part of the plan, after all besides those few thousand people who bough 997.2 GT3s who would buy such a car, and why do it when there is a treasure chest of profit to be made from fake CF add ons and deviated stiching..
     

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