Ferrari Used car resale margins

I just traded in my F430. I got $93k for it and the dealer had it listed at $114k and it sold in less than a month. not sure the sales price but probably close to ask. i bought a 458 and the dealer moved a few thousand bucks after several months. i hear the market is efficient because everyone lists online now so there is total transparency

 

Figure 15% margin for Ferrari dealers depending on area.

 

IMHO a 2010 @183k is overpriced despite whatever options it may have.

 

Totally overpriced for a 2010

 

Go on eBay and filter "sold" and see what comes up. Go to Autotrader and look at what private sellers are asking. Typically on an exotic car, I'd say asking is always at least $10K over what they'll accept.

Find a car you want and offer what you think is a good price. Worst-case they'll say no. No one will sell a car at a price they don't want, likewise no one will turn down an offer at a price they're OK with. Make offers and move along.

 

Dealers may have many cars on consignment for which they do not really control the asked prices. Then the market decides. But when they have the cars on their own their interest is not to have long lasting inventory, I guess they could be happy with 5 to 10% margins for cars being worth more than $150K (the lower the price, the higher the margin since they need a minimum amount).

 

It depends.
Ferrari dealer vs other
Private seller with new car coming
Consignment.

Do they know you? Do they think you’re a buyer?
What is inventory vs demand and time of year.

Me to Ferrari dealer on a 3 year old Cali: can you reduce the price at all?
Them: I am not authorized at this time to do a price reduction.....
Me: I’ll take it.

Special spec, unique car, just reduced.

Several cars later- what’s the price to me? It’s listed minus 10k.
We have a relationship and they have some skin in the game with me as a customer. They also know I am price sensitive. Some are driven by exclusivity not price. There is a place for all of us in the business model.
On a 14 F12 in Abu Dhabi blu the dealer did not budge for 6 months and sold for asking.

The costs of floor plan financing for the dealer are low compared to the discount you’re asking.

Data is important but relationships are perhaps equally so.

Agree on the 2010 price being high.



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