What's up guys, it's been a while since I've been on this thing. Anyway, what brings me back is a little project I am doing for school. I decided to do a research project not on the usual "What's better Ferrari or Lamborghini?" I think I know the answer on this board. What I am more interested in is the type of people and customers that Ferrari and Lamborghini both attract, and comparing the two types. I guess you could say that the "Type A" personality tends to be common among owners, though not always. But I was looking a little beyond that, such as what makes a person purchase a Lamborghini over a Ferrari, and vice versa. I was also wondering if anyone knew where I could find information about Ferrari's marketing campaign. I am looking to compare information like commercials, brochures, and other types of advertising to find out who they target, as far as expanding their customer base goes, and how they retain customers. I realize a lot of this information might be kept private since these are competing businesses, but I thought I would throw it out there and see what I can get. If anyone can point me in the right direction to get some primary source information that would be very helpful also. I figured if I was going to get any information FC would be the place to start.