Ferrari waiting list now 24 to 36 months

Leftlanenews.com - The standard wait time for a new Ferrari has crept past the two year mark, according to a new report in the Wall Street Journal. In some cases, that figure is as high as three years.
Even with output at an all-time-high of 5,700 cars in 2006, supply can't match demand. A few years ago, chairman Luca Cordero di Montezemolo famously said Ferrari would never sell more than 5,000 cars a year. The company has since passed that milestone, but it has done nothing to meet the increase in demand from the Middle East and Asia.
As Ferrari dealer Michael Mastrangelo explained to the Journal, by the time a customer receives his or her car, a new or updated model has already been introduced — a frustrating scenario to say the least. Mastrangelo said his customers wait an average of three years. And when those cars do arrive, a price above MSRP is a safe bet.
“It’s very hard to come into a dealership right now and put in a new order if you are not already a customer,” Mastrangelo said. “When I get a young person, what I say is, let’s start with a used car.”

http://www.leftlanenews.com/ferrari-waiting-list-now-24-to-36-months.html

 

The new "small" Ferrari scheduled to launch at the begining of the 2009 model year, will address this issue from a supply POV, if not quite from a pricing POV.

The understanding I have from relaible sources within the Ferrari family is that Ferrari has begun prepping US dealerships for the new car. Preliminary estimates are that they will produce around 4,000 to 5,000 additional cars. The car is a front engined V8, possibly with a folding hardtop variant, with base pricing around $150K but probably reailstically closer to $180K with options and the continuing softness of the US dollar in world currency markets.

This will move the 430 successor upmarket into the $250k to $300K range with the V12's moving well over $400K. There appears to be amost no sales resistance for the 599 even at the +$500K aftermarket price range so it would be smart business for Ferrari to move their pricing scale up a notch.

The good news is that there will be 10,000 new Ferraris available worldwide, which will go some way to relieving pent up demand in existing Ferrari markets, but more importantly will provide product for emerging markets. China has over 20 Ferrari dealerships currently with nothing to sell.

I'm sure there will be an outcry at Ferrari becoming a "high volume" manufacturer, but the truth is that Ferrari's total output is less than one day's production at GM plants worldwide and will still be less than Porsche by a long shot.

 

All true and well-said. Hermes is certainly not complaining about the "shortage" of Birkens. lol Neither are Ferrari dealerships.

These are the rules when something is very well made and very much in demand. It's always been this way, from neolithic times to the present, whatever the style of government or size of the community.

So-called "economics" is a misunderstanding. Desire and need are the water that fill this balloon called "money." Money itself is a misunderstanding, in truth. There is only value. Money is simply the medium of expression and exchange.


Forza,


Cavallini

 

+1 to both of you. Well said.

best regards,
Jerry

 

Will the Dino be badged as such, or as a Ferrari?

 

Interesting stuff Alex, I cannot wait to see how it goes, I agree, it is a smart move by ferrari to adjust the pricing

 

there is an easier soloution,

ferrari should only produce 612 scagletti's. that'll throw a wrench in yer ole supply & demand theory...

 

The sources say it will be a Ferrari. The use of the name Dino as a model designation hasn't been ruled out

 

That's like Buick only producing Azteks

Supply and demand would operate there as well. There would be almost zero demand and supply would dwindle accordingly.

This state of grace continues only so long as they make great cars and the 612 certainly ain't a great car, burdened as it is by leftover 575 pieces and technology.

 

This new car will be much more than a Boxster. It will cost certainly at least twice as much as a Boxster or Cayman.
You should really see this new car as the de facto successor to the 328/348/355 insofar as its positioning. What has occured in the past several years is that the 360/430 was technological leap greater than at any other time in Ferrari's history and elevated that series and its successors into much more rarified air leaving room for a V8 GT with all that is good about Ferrari today - extreme technology, excellent build quality, unparralleled interiors along with the kinds of amenities that high end buyers expect such as electronics that work, nav systems and reliability on a daily basis.

Had Ferrrari simply expanded production of the 430 and it successors to meet demand, they would have certainly devalued that model range. By introducing a new car they are in control of setting the expectations as to the quantity they choose to produce, rather than reacting to market forces. This allows the 430 range to remain at similar production levels as in the past, albeit at higher prices, and it then elevates the 599 to an even higher level, but still at a price that buyers are happy to pay in order to get one.

 

I think thats a smart move. This "Dino" is going to be hot.

best regards,
Jerry

 

do you happen to have an estimate on production #s per year of this new model ?

i am not sure if the timing is correct to introduce and start production of a new model with high production #s. ie: current factory delays this thread speaks of.

is there a current strike in effect now from factory workers ?

are they making this model to increase sales or to please the masses ?

Ferrari should never resort to building a model to compete with a 2nd tier Porsche. Nor should they ever start large production models.

imho this company's cash cow is, its own workforce. this is a company like any art or design company, you are only as good as the product you produce.

if it becomes watered down with large production per year, imho the quality of the product would dimish abit. but i dont think that will happen

will they hire a new workforce to produce this model ?

its got to be difficult to find thes type of employees i would guess. atleast ones that are up to the standards of past Ferrari production. thus, losing quality, then mystic. just to please the masses ? i just dont see it happening. their workforce will not have it. and they are the heart and soul of Ferrari.

it is a three year ordering process; when the phrasing is changed to "waiting list" the entire mood changes. ie: alot of wealth waiting to spend and not familar with waiting for anything, ever. thus not enough "new toys"

there are plenty of high quality pre-owned Ferraris on the current market.

most first time Ferrari buyers would have such a large leap from their pervious car that they would not be able to tell the difference in a 4-5 year old model versus a new current production model.

a guy going from a Lexus or BMW sedan to a 550 or 575 is such a big step, he doesnt need a 599.

imho i think this entire article written is bogus, so someone has to wait an extra year. sure its a long time, but they should be happy to be on the list, not unhappy about something they have zero control over.


~RB

 

Glad I cannot afford a new Ferrari at the moment!!

 

Alex,

Could this be the new Dino http://***********.com/spy-photos/ferrari-coupe-cabriolet-spied

http://www.automobilemag.com/new_and_future_cars/2009/0701_2009_ferrari_dino/ Seems to confirm what Alex said.

 

Wow.. the prices are off the hook. I better start investing and saving more money for a new F430 successor!

Is the Dino going to have a V8? If so, F430 successors should step up to V10 then.

 

Geez... i wish Ferrari would release SOMETHING official about this Dino.
to me its almost becoming an urban legend... Yes they are doing it, next day: no.
Personally, with their new markets in China and Russia Ferrari can handle the increase in production numbers and keep their "exclusivity" intact. Due to the cars being so wide-spread they will not become any more "common".

Palm Beach and Beverly Hills residents not-withstanding....

GT

 

The car is definitely for real. The dealers have already had their first meeting regarding planning for showroom space and the service people are being prepped to deal with it. It will be released in Europe first as a 2009 model and should start being shipped to the US in early 2009

 

A few of us here, think the car pictured in the link(labeled Maserati convertible?) could be the new entry level Ferrari being tested.

http://ferrarichat.com/forum/showthread.php?t=148410

 

That is what I thought as well, from the other picture I posted the link on. Especially with the Round Tailights in the back of the car in front.

 

I'll be happy as long as ferrari doesn't pull a stunt like audi/lambo did with the gallardo. As with the gallardo, I dont care how great looking of a car ferrari produces, if it doesnt have all ferrari guts I don't want it. The gallardo is a really cool looking car but the "audi-ness" kills me. I dont know what platform the new model could possibly share, nor do I really think ferrari would consider it, but I sure hope it doesnt happen.

 

The story I heard from a Maserati insider was that the new "Dino (Ferrari is still toying with using the name)" was the replacement for the Maser GT. Then came the split and Ferrari got the design, sending Maser back to the drawing board for a GT successor. The price point was supposed to be in the low $100's so I am surprised to read mid to upper $100's. The engine was to be the Ferrari version of the new Maser/Alfa V-8 at 4.4 or 4.5 liter displacement.

Moving your product line upmarket in the fact of a world-wide recesison is not wise. Apparently no one in marketing learns from history.

 

My dealer has told me basically the same thing. Your quoted prices are what I heard too. Ferrari is still not saying much about the new car but it is going to happen. Dealers are going to the factory in June to learn about the new car and possibly the 430LP. FNA has already been at my dealer to measure floor space for the new car.

 

Forget floor space. Ferrari is already operating at capacity in Maranello. Maybe the new baby Ferrari will be produced elsewhere (China)?

 

Ferrari owns the refurbished and very modern Ex-Maserati factory in Modena, with capacity for at least 12,000 cars per year using a single shift, which is the only way Ferrari operates.
The Ferrari automated paint shop in Maranello can handle more than 20,000 cars per year and currently subcontracts part of its capacity to Maserati.
There is more than enough capacity in Modena/Maranello facilities already owned by Ferrari to implement this new expansion.The only thing Ferrari will do in China is sell lots of cars at huge margins.

 

Alex, what is your comments about the links to those Spy Photos of the Mules at Fiorano?