FF Market Price Quandry | FerrariChat

FF Market Price Quandry

Discussion in 'FF/Lusso' started by Joe Mac, Jun 28, 2013.

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  1. Joe Mac

    Joe Mac Formula 3

    So, anyone who has driven the FF for a bit and truly has spent time behind the wheel, realizes how special the car is. So, having a close relationship with my local dealership, Algar, we have tried to out together a deal on an FF. problem is that Algar has 2 new ones and I really prefer a preowned because I don't want to be the one taking the massive depreciation hit. Algar is attempting to find one for me at the "right" number in the marketplace but there a paradox right now where dealers are not willing to part with the cars at what the market will pay because they don't want to take the hit right now. It's an odd decision right? These cars, as special as they are, will only be following a downward trend so why not take the hit? Those asking $300k for a 2012 preowned car that's probably able to be sold for 240?

    Like I mentioned, Algar is assisting me to find a preowned but dealers just don't seem willing to take the hit. What have others looking for an FF found?
     
  2. jcosta79

    jcosta79 Formula 3

    Nov 15, 2011
    1,368
    Dallas, TX
    Full Name:
    LaJonathan
  3. clockem

    clockem Formula 3

    May 18, 2009
    1,141
    Chicago
    Full Name:
    Gary
    Agree Ferrari of San Fran has 4 FF and they have been there for some time. They are not budging on price. I will wait until the dealers get real and take the hit. They can't carry te cost forever.
     
  4. vincent355

    vincent355 F1 Veteran
    Rossa Subscribed

    Apr 8, 2003
    6,516
    Wine Country
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    Vincent
    our day will come. I love the FF...tic toc
     
  5. jnmit12

    jnmit12 Karting

    Mar 16, 2010
    112
    Texas, France
    Full Name:
    John
    I don't get this one either! Virtually none of the advertised cars have sold in the last 6 months. Great car - going to buy one, but can't figure out why so many are sticking to their asking price. I was foolish and missed a great deal on one in the winter as I was trying to stick with my local dealer, but they never came through.
    The prices eventually have to fall to create a market.
     
  6. jumpinjohn

    jumpinjohn F1 Veteran
    Rossa Subscribed

    Mar 22, 2013
    7,564
    Texas
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    John
    I'm wondering if that is a mis-type on the website. It is way out of line with the others that are listed. Unless it has 30k miles on it, but it is listed as new... I am curious as well, since an FF is on my buy list in the next couple of months. Planning to drive one soon to make sure before purchase...
     
  7. clockem

    clockem Formula 3

    May 18, 2009
    1,141
    Chicago
    Full Name:
    Gary
    Car has close to 10k in miles as does one at Ferrari of Seattle. Both priced about the same. Ferrari of Atlanta has one at about $260k but has no badges. Not a good looking car IMO
     
  8. bayareaferrari

    bayareaferrari Formula Junior

    Dec 19, 2004
    672
    California
    I purchased one last month. There is very little movement on price with any dealer. Made 3 offers and finally had to keep moving up my price. Not a great deal of them have been produced and the dealers can also use them as leverage on the F12.

    I think the ff and F12 are similar and many Ff owners may not move to the F12...time will tell. The ff at $259 is then least expensive I have seen.
     
  9. Joe Mac

    Joe Mac Formula 3

    i think many dealers are expecting a bail out from FNA possibly. After all, they forced dealers to buy these heavily optioned cars that many are still sitting with. You would think FNA would help support the marketplace by providing something besides a BS 3 year closed end lease program which is $10/mile.... I am hopeful to buy one in the $240s soon. If anyone has any insight, it would be much appreciated!
     
  10. PhilNotHill

    PhilNotHill Two Time F1 World Champ
    Owner

    Jul 3, 2006
    27,855
    Aspen CO 81611
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    FelipeNotMassa
  11. jumpinjohn

    jumpinjohn F1 Veteran
    Rossa Subscribed

    Mar 22, 2013
    7,564
    Texas
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    John
  12. MarkNC

    MarkNC Formula Junior
    Owner

    May 22, 2012
    787
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    Mark
    I assume when you say $240k you're not talking about one of those crazy optioned-up dealer demo cars. I bought one of those with 2,400 miles on it a year ago and it was still $330k. To me it isn't much less than I paid, even with 6k miles on it, because FFs are becoming more rare (Ferrari's V12 line is now split between FF and F12 as opposed to the year when they only made the FF) and people are starting to appreciate them for the special cars they are. Plus it would take 4-6 months to get a new one ordered and delivered to replace it.

    The big price drop will come when they come out with a major upgrade to the FF, or a replacement model, but I don't think that's going to happen for a couple of years. If the 612 had been four wheel drive and roomier they'd probably still be making it. The FF is the just the perfect replacement for that car. I never would have considered the 612 but I'd have a hard time parting with my FF.

    People assume I'd give up my FF before my 458 Spider but I'm not so sure about that. I think a lot of the people who own them know now how special they are and won't part with them for cheap, including the dealers who have them in inventory. There are lots and lots of 458s and Californias out there but not so many FFs.
     
  13. DM18

    DM18 F1 Rookie

    Apr 29, 2005
    4,725
    Hong Kong
    interesting post. Hong Kong is also in the uneasy stand-off between buyers at a price and sellers who aren't inclined
     
  14. tazandjan

    tazandjan Three Time F1 World Champ
    Lifetime Rossa Owner

    Jul 19, 2008
    39,166
    Clarksville, Tennessee
    Full Name:
    Terry H Phillips
    Expect to see the FF become a special order car like the 612 was in its last years of production. Market size is too small and car is too expensive for the dealers to order cars for open stock.
     
  15. donv

    donv Two Time F1 World Champ
    Owner Rossa Subscribed

    Jan 5, 2002
    26,107
    Portland, Oregon
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    Don
    I thought they were special order now?

    I know the dealers had to take one each as a demonstrator, but beyond that?

     
  16. bobbyd

    bobbyd Formula Junior

    Nov 17, 2003
    722
    Joe, I know what you're trying to do with Algar, they are your "home" dealer and to keep things honky dory you want to deal with them on any transaction.

    Just remember, despite the perhaps biased advice of some owners on this board, the FF is going nowhere but down in terms of value, no matter how great a car it is. I would love to have one myself, but with a 458 and a few other cars, no way I can swing it even at current used values.

    To add another current data point, my local dealer has a very nice silverstone/cuoio 2012 FF with 2K miles on it, near new condition and very nicely optioned, for sale at an ASKING price of $265K. I'm guessing retail then is currently in the $250K range, as the car has sat for 6 - 8 wks at that advertised price. You can guess wholesale from there.

    My guess is that even buying used, expect a $100K hit to use and drive the car for maybe 2 years or so. The 612 is the same model in the market, just 7 years older, use and depreciation costs will be similar, I bet.

    Good luck.
     
  17. London John

    London John Formula Junior

    Sep 7, 2010
    560
    London & Melbourne
    Full Name:
    John
    Whichever way you do the maths, FF's are a V12 Fcar and prices are dropping.

    I was thinking about selling mine recently to go into an F12, but decided against it on resale price. In pure man-think mode, I figured I've taken the brunt of the depreciation, so may as well enjoy it for a while longer as the rate depreciation slows. I suspect there are a few owners in this category.
     
  18. Noblesse Oblige

    Noblesse Oblige F1 Veteran

    Nov 7, 2011
    6,114
    Three Places
    I think this is right. Unless you absolutely must have the incremental perfromance of the f12, you are better off not getting into one. If you do you will take yet another hit on intial depreciation as the market for them calms down. Meanwhile enjoy your FF. It will do things that f12 cannot.
     
  19. travellingbearsva

    Jul 22, 2012
    88
    Virginia
    Full Name:
    Dave
    I bought my 2012 FF (Neiman Marcus edition) at 258 miles as second owner for favorable price point last year but I would probably get mediocre trade-in since my local F-dealer already has two FF sitting on the lot. Dealer is still pushing for $327K for one with one with 2,700 miles, and unlisted price (presumably higher) for the one with only 400 miles.

    Dave
     
  20. Joe Mac

    Joe Mac Formula 3

    I didn't want to add my added perspective and burst the bubble of current owners like Mark, who believe the supply curve will save the FF from the typical depreciation curve, but bobby explained it well. At a certain point, dealers will be forced to take the hit or FNA will have to step in to subsidize the losses coming. Similar to MacLaren and the 12c, the market establishes the ultimate selling price of a car. The 12c has started finding that price at which buyers are starting to say this is the time and price at which to buy. For the FF, dealers and buyers are still apart on the right price.

    I'm a buyer willing to take on the depreciation curve but not at the beginning or even partially through the curve. I'm not alone. There is no market for these cars. Very few buyers and enough cars sitting. At current asking, most who can afford the car will build one at invoice.

    Let's see what happens!
     
  21. chet

    chet F1 Rookie

    Jun 9, 2007
    2,959
    Chicago
    Real test is what dealers offer for FF. My guess is nowhere near to their asking prices.
     
  22. Joe Mac

    Joe Mac Formula 3

    Some are keeping asking prices high in hopes someone will bite but also trying to tie the ordering of an F12 to your purchasing an FF off their floor. The problem with some of the overly spec'd cars is that the could be buyer doesn't really care about some of the options making it a 380k window versus a 320k window.... It is essentially a 320k car in the eyes of many, which needs to be depreciated from there accordingly.
     
  23. DaveMc

    DaveMc Formula Junior

    Nov 29, 2012
    413
    Palm Coast, Florida
    FWIW, met a Algar rep at C&C late last year. He said that the FF's weren't selling very well, so what has happened is that the Ferrari dealers will give you a LOT more trade-in value for your car than what it is actually worth, so that they won't have to discount the FF very much from sticker. So, if you want to buy a FF, I suggest trading in at least one car with the purchase. You might be very surprised at the total package price.
     
  24. London John

    London John Formula Junior

    Sep 7, 2010
    560
    London & Melbourne
    Full Name:
    John
    Yep, that way the sales/price returns to Ferrari are what Ferrari are requiring (no discount) of franchises, the reduction in margin (a flat sales P&L) is eaten by the dealer.
     
  25. clockem

    clockem Formula 3

    May 18, 2009
    1,141
    Chicago
    Full Name:
    Gary
    Conceptually I agree with you. When I wanted to trade in my 2012 California for a used FF a dealer out west offered me $5k LESS than what my local dealer offered me for the California if I traded it in and waited for my slot for an F12. Based on my experience, so far there is NO deal on the used FF's and will wait until the dealers take the hit.
     

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