Ford to sell Aston Martin ? | FerrariChat
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Ford to sell Aston Martin ?

Discussion in 'British' started by WILLIAM H, Sep 13, 2006.

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  1. WILLIAM H

    WILLIAM H Three Time F1 World Champ

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    #1 WILLIAM H, Sep 13, 2006
    I've heard a few rumors. This seems like a really dumb move as AM is actually Making $$$ unlike Jag & other parts of FoMoCo
     
  2. PaulK

    PaulK F1 Rookie
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    #2 PaulK, Sep 13, 2006
    AM was making money. Now IIRC it is loosing it. Agian.
     
  3. CornersWell

    CornersWell F1 Rookie

    Nov 24, 2004
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    #3 CornersWell, Sep 13, 2006
    What effect, if any, would a sale have on factory and dealer warranty support? Any comments?

    CW
     
  4. 8 SNAKE

    8 SNAKE F1 Veteran

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    #4 8 SNAKE, Sep 13, 2006
    I look for Ford to dump Aston Martin and Jaguar. I don't see the point in keeping those lines unless Ford can successfully integrate some of the technology from the those brands into their more mainstream vehicles. DC has been somewhat successful in doing this, but I can't see the same happening with Ford. The best they've done is try to bring some of Volvo's safety into Ford automobiles. Sharing Aston Martin features with Ford products would severly tarnish the AM brand. Jaguar really needs to go to someone who will spend some time to improve the brand. Jag has been stagnant for quite some time, but has the potential to be great. I'd like to see BMW pick them both up.
     
  5. Mbutner

    Mbutner Formula 3

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    #5 Mbutner, Sep 13, 2006
    According to an article I read in FT, Ford will dump to get short term influx of capital. Ford is scaling back and AM makes the best sense for # of reasons:

    1. AM makes their own engines so not hard to transition.
    2. Free's up Jag to move upscale (become profitable)/ not bumping on AM ceiling.
    3. AM is making money for the moment so Ford can pull out while the getting is good.

    Good for AM b/c current Ulrich Bez (SP?) is prob going to be the buyer. He seems to have a great vision for AM and without Ford nanny could do even more drastic things for the company as owner/CEO.
     
  6. ferraripete

    ferraripete F1 World Champ

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    #6 ferraripete, Sep 13, 2006
    not seen as core assets under the new ford restructure. much change in the winds at ford.
     
  7. CornersWell

    CornersWell F1 Rookie

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    #7 CornersWell, Sep 15, 2006
    Still no comments on warranty and dealer support?

    CW
     
  8. WCH

    WCH F1 Veteran
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    #8 WCH, Sep 15, 2006
    "Still no comments on warranty and dealer support?"

    Hate to say it, because I love the new Astons, but I wouldn't buy an Aston until the ownership issue is settled. If I had one, I don't know what I'd do. I wish Ford would keep Aston and sell Jag, but Jag may be unsellable at the moment.
     
  9. Mbutner

    Mbutner Formula 3

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    #9 Mbutner, Sep 15, 2006
    BINGO! Still on life support. Ford still does not get the principle that you cannot sell an inferior product and charge "luxury" money for it. They have a way to go...
     

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