I was right about Branson... | FerrariChat

I was right about Branson...

Discussion in 'F1' started by SRT Mike, Mar 11, 2010.

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  1. SRT Mike

    SRT Mike Two Time F1 World Champ

    Oct 31, 2003
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    Disclaimer: I like and respect his business acument, but he has no business in F1. Hopefully he will get the hell out of the sport before he becomes a pawn of the more politically astute than himself.,

    Like I mentioned before, the guy doesn't get it. He looks at F1 and says "why do we need to spend all this money to get the fans to watch? We could spend way less and still get them to watch, and get RICH off this sucker!"



    We shall see how long Virgin Racing wants to "have fun". I would wager the fun will run out long before the end of the season, and I doubt there will be any more "fun" in a year or two (at most).
     
  2. SrfCity

    SrfCity F1 World Champ

    Never write this guy off. Sure he's looking to get some PR mileage but I don't think he is going into this to be a loser either.
     
  3. BigWilly

    BigWilly Formula Junior

    Jun 15, 2009
    499
    It seems with the financial troubles in the past few months, most people have jumped on board with cost cutting initiatives.
    This is not what F1 is about. F1 is about applying a formula and pushing it's physical limits.
    When cost is involved, it becomes a limiting factor so the outcome is, to some degree distorted.

    ...on another note, often times adding some sort of limit will spawn new thought processes or ideas.

    And maybe it's just me, but even with all the BS over the last few months, this season looks to be one of the best in a long time. There are going to be 4 WDC, with 11 titles between them. IMHO RedBull could very well end up being the next...So from that aspect all the BS does seem to be paying off in creating a competitive atmosphere.
     
  4. SRT Mike

    SRT Mike Two Time F1 World Champ

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    Do you think, based on his commentary, that he is really going to sink in the hundreds of millions of dollars required to make Virgin competitive?

    He talks about nipping at Ferraris heels in a couple of years.... do you honestly think that is realistic?

    I think he's either incredibly naive, or he's not being serious (makes for a good PR line though). Look at what it took for Mateschitz to do it, and he started off with a pretty solid team that had only recently stumbled. And Mateschitz is a racer at heart who has a craving to win. Branson isn't, and Branson is starting from scratch, and with maybe 1/10th the budget Mateschitz has.

    No way is Virgin going to be anything other than a backmarker for their entire duration in F1.
     
  5. Modena360-66

    Modena360-66 Formula Junior

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    Yeah, i like the car and i like the team, and i also might appreciate the fact that they are trying to do things different.

    But, that attitude it's just terrible, "we are new and we are going to show the ones in place how it's done"...please.
    That can work in some businesses, but not here.

    You can admire the guy for what he achieved, but right now, and talking about F1, he just sounds like an arrogant idiot.
     
  6. jk0001

    jk0001 F1 Veteran

    Oct 18, 2005
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    Its time to get off of your soap box again SRT Mike. Sir Richard Branson is a person who does things, and not just sit and complain about others. He has been sucessful in life, business & F1. He knows how to make $$ and enrich other peoples lives. Brawn Gp was lucky to have him step in last year with his deep pockets. I'm sure that he will only bring a positive twist to the GP circus, unlike what we have seen in the past with Bernie & Company.
     
  7. VIZSLA

    VIZSLA Four Time F1 World Champ
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    Unconfirmed reports are that the Virgin sponsorship provided to Brawn last year was anything but generous.
    Sir Richard has achieved a lot but I don't think that F1 is an arena suited to his way of doing business. We shall see.
     
  8. vinuneuro

    vinuneuro F1 Rookie

    May 6, 2007
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    +1

    And it's not like they needed the money at all with Honda (and maybe also MB) covering the entire season.
     
  9. Ney

    Ney F1 Veteran
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    Apr 20, 2004
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    #9 Ney, Mar 11, 2010
    Last edited: Mar 11, 2010
    He was generous with his attention toward his drivers girlfriend after getting a wee schnockered. Classy!
     
  10. kraftwerk

    kraftwerk Two Time F1 World Champ

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    A case of wait and see IMO Mike, Branson is one hell of a shrewd business man.

    You maybe quite right, however you could argue he saying all the right things, in this present economic climate, singing the FIA tune.
     
  11. Fast_ian

    Fast_ian Two Time F1 World Champ

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    #11 Fast_ian, Mar 11, 2010
    Last edited: Mar 11, 2010
    I'm sorry Jim, but that comment did nothing other than devalue what you went on to say IMHO..... I don't agree with either of you 100%, but you both make some good points and are certainly entitled to your respective soap boxes......

    You went on:

    I think you're stretching his involvement in BGP's success last season, but it did seem to get him into the sport, even without spending too much $, and he has successfully started a new team - Good for him.

    As I've also said somewhere before, he's nothing if not a salesman - I expect to see some other name(s) appear on the car during the season - And they won't be names from his empire either......

    Cheers,
    Ian
     
  12. jav

    jav Formula Junior

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    #12 jav, Mar 11, 2010
    Last edited: Mar 11, 2010
    It seems to me NASA may have had a similar view. I'm not advocating that pushing the state of the art is cheap... but I do believe, with the right talent, more can be accomplished with less $.

    I remember reading a story years ago about racing hull design for the America's Cup. One firm spent millions doing a CAD design, study and analysis on a hull form only to find that it sailed faster in reverse than forward. The winning team used much more conventional (and cheaper) methods. Perhaps that's what Branson is trying to espouse.
     
  13. labcars

    labcars Formula 3
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    Assuming (and yes, I know what's said about doing that) that each of Ferrari and Mercedes runs two cars each and that Cosworth have three teams (Red Bull, Virgin, and pick your favorite) running their motors, where would one find other non-manufacturer teams prepared to spend the over $300mm per year to be back markers while they develop the capability to be significant enough points/podium finishers to gain enough income to make the economics work? In the "Old Days" before costs ran out of control, one could make a breakeven or better biz case from shared development, customer engines, realistic driver salaries, and sponsorship available in more robust economic ties to take a run at thie sport, but as we sit today, I think Mr. Branson is only saying what others are thinking, and I believe that he is, sadly, correct. What fun would F1 be with only 10 cars on the grid??? It cannot continue in the current operating style and survive much longer without getting even more boring than it's been in the past several years IMHO.
     
  14. VIZSLA

    VIZSLA Four Time F1 World Champ
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    The spending curve is subject to the same law of diminishing returns as everything else but it still trends upwards.
    There are exceptions to every rule but I'll still go with the university trained heart surgeon over Ned from the shed;)

    Steve, you entrepreneurial types stick together don't you. Virgin Cane. Gotta like the sound of that;)
     
  15. SRT Mike

    SRT Mike Two Time F1 World Champ

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    So how about you put your money where your mouth is, Jim? How much do you wanna bet that Virgin goes nowhere in F1. Name your price.

    Or are you all talk?
     
  16. SRT Mike

    SRT Mike Two Time F1 World Champ

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    I know where you're coming from but I think where this analogy stumbles is that in F1, there is always money there for innovators.

    So you take a guy like Ross Brawn who started out as a machinist and who doesn't have any formal educational background in engineering - and he can still excel because people will pay for results. Even at Ferrari he was making millions.

    So it would seem to me that if a great innovator comes up with an ingenious design at Virgin, then he will almost immediately be hired away by Red Bull or McLaren or Ferrari.

    What could a team like Virgin offer such a person to keep them on? If they pay them market rates, then their budget necessarily increases.

    So I tend to think that the "yes they may be short on equipment, but they will need to make up for it with ingenuity" won't be what ends up happening, because ingenious people will get hired away by the big money teams.

    That would leave a team like Virgin short not only on equipment and testing/engineering/data collection resources, but also on ingenuity. And it would be so hard to overcome that hump as to be impossible. The only way to overcome those odds are to throw money at the problem and obtain those resources and hire those ingenious people. And I think that is how McLaren and Ferrari have done it all these years.
     
  17. kraftwerk

    kraftwerk Two Time F1 World Champ

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    This struck a chord with me as I relate to it, as a musician/studio producing engineer back in the day.

    I/we had written and produced some great songs back at my house that were really getting us noticed by the big guys, so on the strength of this I invested heavy in equipment state of the art samplers £1000 keyboards ect, problem was it was over kill. It actually damaged the creative side nothing was a problem creating what sound we needed.

    The point is having everything spoilt it, restricted with less made me find ways of being creative, I suppose its a bit like chalk and cheese comparing this with F1, however.

    Money can solve and help buy solve most of the problems in F1, but as the big guys have shown Honda and Toyota, it needs more than that, clever creative engineering talent a must.

    I'am sure there are a good number of these guys looking for jobs at present.
     
  18. kraftwerk

    kraftwerk Two Time F1 World Champ

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    Hehehe I like zat..:)
     
  19. kraftwerk

    kraftwerk Two Time F1 World Champ

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    Yes I can go with that, your good you get offered top dollar and get tempted away, but Branson has a history of keeping his staff loyal, or he did back in day.
     
  20. SRT Mike

    SRT Mike Two Time F1 World Champ

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    But what is Branson really talking about?

    Ferrari doesn't spend $400mm on their F1 effort each year because Luca has the board of directors wrapped around his finger, and he's addicted to racing and willing to spend hundreds of millions on it. No, rather there is a specific ROI that Ferrari gets in branding and image from being in F1.

    Branson doesn't need to spend $400mm... it's his choice. He can choose to spend $40mm and still be a player in F1. No problem with that. But that's not what he wants. He wants to spend $40mm and be competitive in F1. But since Ferrari has a specific ROI that justifies a $400mm outlay, the only way Branson can get on equal footing would be to artificially cap Ferrari at Branson's preferred level of spend.

    Why would the FIA ever do that? Why should they? Imagine Ferrari and their reputation and their experience and then imagine them being a toss-up for wins compared with a rag-tag team like Virgin or Campos? It would make Ferrari look terrible. They would never do it - it would destroy their ROI. Instead, Ferrari would just compete elsewhere in a series where their status, their resources and their ROI could be satisfied. Like LeMans or something.

    So when Branson says he doesn't want big expenses for little increases in speed, what he is really saying is he wants F1 to be a spec series, where any competitor big or small, well funded or not, with a long storied history or not, can be competitive. We already have that. We have IRL, touring cars, and lots of other series where for a lot less money you can be competitive with other guys who are capped at spending the same.

    And the results are predictable... those series are nowhere near we watched or highly regarded as F1 is.

    Therefore, Branson's ideas are toxic to what I love about F1. His ideas would destroy the sport.
     
  21. jav

    jav Formula Junior

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    I don't get that from his statements but I agree with some of your analysis on money and talent. My take on his statement is simply- you have some teams that are willing to spend huge amounts for modest gains... but only one will be victirous. Did those other teams that weren't victorious not enjoy the fight? Did they enjoy it more or less if the spent more or less than the victors? Does spending the most necessarily buy you a championship?

    I think he's astute enough to understand that as new player, it will take some time to get up to speed. And, simply throwing huge amounts of money at it doesn't guarantee anything. I think he wants to be competitive and he wants his staff to "believe" they can achieve that without braking the bank. Makes sense to me and it doesn't diminsh anyones capacity or intent to outspend him.

    I will predict that within 3 years, he will perform better than teams that have spent more .
     
  22. jk0001

    jk0001 F1 Veteran

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    Sir Richard Branson is a person who does things, and not just sit and complain about others. He has been sucessful in life, business & F1. He knows how to make $$ and enrich other peoples lives. Brawn Gp was lucky to have him step in last year with his deep pockets. I'm sure that he will only bring a positive twist to the GP circus, unlike what we have seen in the past with Bernie & Company.

    Put my money where my mouth is??? What in Gods creation are you talking about? Time to get your hate under control there buddy. :D
     
  23. VIZSLA

    VIZSLA Four Time F1 World Champ
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    I believe that Mike was suggesting a small wager. No need to take offense. This is suppose to be fun.
     
  24. aquapuss

    aquapuss Formula 3

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    Clearly HBS material. No doubt about it.
     
  25. SRT Mike

    SRT Mike Two Time F1 World Champ

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    I say Branson will not be successful in F1, because I believe he is not interested in the competition and in doing what is necessary to win (meaning, spend a lot of money). Instead, he would prefer to turn it into a cash cow by spending a small amount of money and working on the PR aspect of his team.

    Either you agree with that, in which case I am correct, or you disagree with that in which case you claim I am wrong.

    If you claim I am wrong, then I suggest "putting your money where your mouth is" - ie, put up a wager, and if he achieves success in F1 then I will be wrong and you will be right. Otherwise, it's just more internet bloviation on your end.

    Regarding hate, I don't hate anyone, especially Branson. Hate would be more like making inappropriate racist comments about a black F1 driver and getting banned for it. Thinking Branson will be an F1 flame-out in short order isn't hate.
     

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