Interesting insight into Aston Martin current business year thru Q3

Yes, Scott's articles are very perceptive and he writes in a way that helps those of us who are less financially aware, to understand the nuances of these announcements and cut through the bull$hit to get at the underlying facts which the manufacturers might prefer to keep disguised.
For comparison, read his latest commentary on Ferrari's figures.

 

Seems only time for Mercedes taking more than the current 20% stake.

 

Lord almighty, that is bleak.

 

Sure does look bleak. Not uncommon for AML over the decades.

I agree on the article which was very informative and filled with reasonable facts. Everyone agrees they are burning money and the current strategy is neglecting their core business. They are losing their identity with all their cross breeding. If I wanted a Mercedes, in which I think is again future.

Their CFO just resigned today. Positive, Stroll still has an enormous bankroll as he committed to at least F too. Maybe more integration with Mercedes in years ahead for both street and racing.

 

Becoming a subsidiary of VW hasn't harmed Bentley sales, nor has BMW ownership handicapped Rolls Royce. Maybe it would be best if Mercedes were to take over AML.

 

I feel like Aston has lost it's way i this generation.

The previous generation, all their cars were achingly beautiful and timeless. Literally makes you weak in the knees just seeing one. The interiors were well appointed and the exhaust notes were some of the best.

Now we have polarizing looks, flatulant turbo exhausts, and interiors laden with Mercedes tech and switchgear. Still no cars with a DCT. The competition has grown stronger, the Bentley Continental GT has one of the best quality interiors in the market and a more streamlined design. The competition has moved the game on and I suspect that buyers are going elsewhere or existing owners are keeping their cars.

 

Let's not forget competition from the Roma and LC500 as well

 

Aston now hiring former Ferrari executives (including Amedeo Felisa).
Prior success is not a guarantee though; although Danny Bahar was never at Felisa's level, he was highly regarded during his Ferrari time and then his tenure at Lotus was truly disastrous.