Is Ferrari going to underproduce the F430? | FerrariChat

Is Ferrari going to underproduce the F430?

Discussion in '360/430' started by 602rwt, Dec 16, 2004.

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  1. 602rwt

    602rwt Rookie

    Aug 7, 2004
    28
    I completely understand Ferrari's policy of undersupplying the demand for its cars, but it seems the F430 is bound to be undersupplied to the detriment of its customers.

    The F430 is a quantum leap ahead of the car it replaces. All things considered, it is Ferrari's masterpiece. To provide its customers with an adequate number of vehicles, yet still retain its mystique and rarity (eg, resistance to depreciation), Ferrari will have to produce significantly more F430s than it did 360 Modenas. I don't know if Ferrari is ready to do that.
     
  2. 911Fan

    911Fan Formula 3

    Apr 15, 2004
    1,294
    Southern California
    If they significantly increase production, they might kill the golden goose.

    Besides, a jaw-dropping price could be the deciding factor.
     
  3. etomcat

    etomcat Karting

    Jul 6, 2004
    245
    Hungary
    Full Name:
    Tamas Feher
    Two suggestions:

    Try to have some legislation passed that requires certain under-produced goods cannot be sold, but rented only. Cuts on speculation greatly. That would also make Ferrari think twice, I don't think they have enough capital to afford that solution.

    Also some legislation to penalize firms that intentionally underproduce goods would be a nice one. Ferrari is italian, Italy is in the European Union and the EU has a stated policy to reach 100% employement figure in 15 years (that means zero jobless people). If a european company underproduces goods, that company is acting against against this EU directive as less production means less workforce gets hired. Remember all Ferraris are built by hand.

    Maybe just write some EU politician and complain that Ferrari lefts able-bodied people on the streets to maximize profit. European public opinion is less tolerant about getting rich without regards to others.
     
  4. millemiglia

    millemiglia Formula Junior

    Jan 14, 2003
    925
    Stockholm, Sweden
    Full Name:
    Peter B.
    Haven't they always?

    As I read in another thread, Ferrari builds "one less than they can actually sell"...

    /Peter
     
  5. jaturon

    jaturon Formula 3

    Oct 25, 2004
    1,599
    Bangkok Thailand
    Full Name:
    Zane
    Are they?
    It is still too early to conclude this shouldn't we wait for a few more months until we see the total numbers of F430 delivered?
     
  6. nberry

    nberry Formula Junior

    Nov 1, 2003
    714
    It will be just the opposite. Ferrari will build a small percentage (4%) more of the 430's.
     
  7. PrancingHorseFan

    PrancingHorseFan Formula Junior

    Nov 15, 2004
    466
    delaware
    yes they'll underproduce it. and how many 360s did they make anyway. i dont think ferrari is gonna meet demand anytime soon, imo its kinda snobish as to what they do to purposely keep prices up. and ferrari aint the most exclusive marque anymore.
     
  8. Free

    Free Karting

    Oct 26, 2004
    219
    Scurry, Texas
    Full Name:
    Duane Baker
    Seems that I remember back in 88 they did change the way they sold Ferrari's due to folks snapping em up and selling them as commodities. I heard that the Testarossa during that year was later selling for almost 1 mil a pop this way.

    When the folks at ferrari saw this, you could no longer buy a car outright. They instituted a 2 year lease and at the end of the lease you could buy the car. It put a stop to the commodities trading.

    I may be wrong about this, but it is what a Ferrari dealership told me way back when.

    I personally do not think a company should be told how many products they should put on the market. Would you guys who are already in line for the F430 want to know that ferrari has been pressured to release 50,000 f430s in the next 5 years? I don't know about you, but I wouldn't want a car knowing that everyone in the world would have the opportunity to purchase one just like it.
     
  9. hardtop

    hardtop F1 World Champ

    Jan 31, 2002
    11,294
    Colorado
    Full Name:
    Dave
    Free,
    As far as I know, the only time they required a lease was with the F50 and then only in the US. Ferrari did not like the speculation that occurred with the F40, so they made more F40's than planned. The lease was supposed to keep the speculators away from F50. They wanted to sell them to their best enthusiast customers.

    Everyone,
    Ferrari can't increase production significantly without expanding their manufacturing facilities. They know a severe worldwide economic downturn would hammer them. What if the 430 and 575 successors are dogs on the market? If your infrastructure and cost structure is based on 10K units a year and you can only sell 2K, bye bye Ferrari forever! Most of you probably don't remember 93-95 when 348's sat in dealer showrooms begging to be bought! The fact that you can't walk into a dealer and drive one away no matter how much money you have is a big part of the appeal and adds significantly to the value of ownership.

    Dave
     
  10. Rifledriver

    Rifledriver Three Time F1 World Champ

    Apr 29, 2004
    37,106
    Cowboy Capitol of the World
    Full Name:
    Brian Crall
    Thanks for the second paragraph, I was going to say that. Their production is already streched to the breaking point.
    I do remember the 348's , also the 512's were hard to sell.
     

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