Is there a biography of Luca ? | FerrariChat
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Is there a biography of Luca ?

Discussion in 'Collectables, Literature, & Models' started by bitzman, Sep 24, 2009.

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  1. bitzman

    bitzman F1 Rookie
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    wallace wyss
    #1 bitzman, Sep 24, 2009
    He's The Man, I gather, who has controlled Ferrari's production car side (maybe he controls the racing, too, I don't follow that). He's on Wikipedia
    ------------------------------------------------------------------------

    Luca Cordero di Montezemolo - Wikipedia, the free encyclopedia
    Biography|Awards|References|External links
    Luca Cordero di Montezemolo is an Italian businessman and Chairman of Ferrari and Fiat. He was also president of Italian Confindustria from 2004 to 2008 and of FIEG. He comes from an...etc.
    --------------------------------------------------------------------------------------

    If he is not yet been biographied, I'd like to know-- maybe I could write one. He looks like quite a dynamo who has stood the test of time in the auto industry and made Ferrari quite profitable but on the other hand the guy who made Porsche very profitable just got fired, so it's not easy to stay on top
     
  2. BigTex

    BigTex Seven Time F1 World Champ
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    Bubba
    #2 BigTex, Sep 24, 2009
    He actually managed the F1 team for Enzo back in the day.....

    So he's been a trusted associate of The Man, all along!


    I agree he's quite the interesting personality and always enjoy the interviews, his son was working in the World Trade Center and returned home only weeks before 9/11.....
     
  3. rdefabri

    rdefabri Three Time F1 World Champ

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    Rich
    #3 rdefabri, Sep 24, 2009
    I am a frustrated writer - maybe I should take on this project ;)
     
  4. moriaan1

    moriaan1 Formula 3

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    #4 moriaan1, Sep 24, 2009
    A very interesting man with an outstanding trackrecord in management!
    Luca was also the chairman of the 1992 world championship soccer in Italy.
    Gianni Angelli recognised his talent in the 1970's

    I would buy the biography!
     
  5. Ferri

    Ferri Formula Junior

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    Hugo Garritsen
    #5 Ferri, Sep 24, 2009
  6. the_stig

    the_stig F1 Rookie

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    #6 the_stig, Sep 24, 2009
  7. bitzman

    bitzman F1 Rookie
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    wallace wyss
    #7 bitzman, Sep 24, 2009
    I was thinking of a book more in the vein of how decisions are made about new products and promotion,
    for instance, wasn't he the one who says when asked "How many are you going to make of such and such model" answers "One less than the market demands."

    I think car marketing is an art more than a science and sometimes the
    details are the devil. For instance, I saw a Pontiac GTO today, a newer one and I thought it's a pity Bob Lutz couldn't get the hood scoops on it that first year as it looks awfully tame, and as a result it wasn't a big hit, so even a "genius" like Lutz can't get that big ship GM to turn on a dime and do it right the first time, but Luca seems to get it right time after time (judging by the waiting lists for new Ferraris and money people pay on top of the base list price)
     
  8. the_stig

    the_stig F1 Rookie

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    #8 the_stig, Sep 24, 2009
    Then perhaps you would like to have a look at Longinotti-Buitoni's book on the making of the Ferrari brand:

    http://tinyurl.com/yao7goe
     

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