Is there are market for GPS Trackers for Exotics in Australia?

I posted this on AE and wanted your comment's as well.
We sponsor AE and enquired about some sponsorship here on FCHAT.

Hi All,

I would like some honest opinions on whether you guys see a need for GPS tracking systems for your cars.

Our business has been around for many years and our Stolen Vehicle Tracking Division is not really performing.

Our Corporate, Government and Medium Enterprise divisions are running at a million miles an hour and our service delivery department can hardly keep up.

But unfortunately our stolen vehicle tracking division struggles to make sales.

If we analyse our sales in other countries, Stolen Vehicle Tracking and security related applications are the major revenue earners.

Is it because:-
1. Australia is a relatively safe place to live and we don't see the need for Stolen Vehicle Tracking Services?
2. Is it "The Aussie" she'll be right mate ..it will never happen to me?
3. Is it the fact that our insurance will cover the cost of a new exotic so who cares anyway?
4. Is it the fact that insurers generally do not demand a tracking system in exotics?
5. Is it the fact that insurers do not give a reasonable discount for Tracking devices?
6 Is it the fact that you are afraid of the big brother syndrome and the possible collection of driving history and data?
7. Is it the fact that you don't want your cars compromised by shotty installation?

Your comments would be greatly appreciated by myself and my marketing teams.


If you would like to view more infomation on what is on offer you can Google our IntelliTrac Website.

Regards

Dean (fellow exotic owner)

 

Now now just because there was a highly acclaimed ***** fight, don't spoil my fun.

 

all i can say is that there has been alot of discussion about this topic on AE tonight.

It has given me a bit of an insight on whether we should be focusing some effort in this market segment.

I would have genuinely liked some comment from you fellas.

Let's get something straight. I am not trying to drum up any sales.

The percentage of sales that GPS Stolen vehicle tracking makes to my business is minimal and not worth worrying about.

Hence any comment as to how the average exotic owner views this technology would have been beneficial.

 

We deal with a number or insurance companies and we do hear of the occassional exotic being stolen (that didn't have a tracking device).

That's when the insurance companies start regretting that they do not make trackers mandatory.

Then when they do make trackers mandatory, they lose market share and relax the rules again.


IntelliTrac also own Novatronics You may notice that the web site has not been updated for 5 or 6 years, because once again the car alarm market is dead.

We factory fitted the EVO8 in 2004 and 2005 with a custom Australian made alarm system and the IntelliTrac X8 tracking device. It was rated the "hardest car to steal" in 2004 by the insurance industry, but of all the 200 EVO8 fitted, most owners did not continue their monitoring subscription at the end of the initial term.

Mitsubishi went to another supplier for the EVO9 ( I can't comment, but the evo forums will give you the proper insights) and then abandoned GPS tracking on EVO10, due to low customer appreciation/acceptance.

Holden had "Holden Assist" on the Stateman...and that seems to have fizzled out.

Toyota had "Toyota Assist"....once again gone to oblivion.

BMW and Mercedes had similar schemes which also didn't take off.


At this stage we offer OH&S and security type services such as lone worker protection, man down alerts, sos alerts etc. to our corporate and government customers via our 24 hour security centre, hence we will not be shutting down the security monitoring service.

Stolen vehicle tracking for consumer use simply piggy backs on this existing service and infrastructure and hence will not be shut down.

Maybe we simply don't devote any further marketing resource to it.

 

Shotty installation......

Valid point and hence that was also addressed this by releasing prestige series products that simply have a 2 wire installation. +12V and GND.

Most (NEW) exotics are fitted with the GPS device by our staff, at the dealership under the dealerships supervision and assistance.

There were many problems in the past and Lamborghini would flattly refuse to have them fitted.

Last year we began fitting some of the "prestige series" products for Lamborghini as they are totally non invasive.

 

to dispell some myths and marketing hype (from our competitors..most of which have gone broke)

1. In the last 9 to 10 years we have only had a dozen cars stolen and recovered
2. We have never been asked by an insurance company or police to provide data leading to an accident.
3. We generally do not track the vehicle or record live positions unless the client asks us to do so.
4. The unit has a blackbox recorder and this is generally off. Unless the client requests it to be on.
If you ring our control room and ask "where is my car" they generally cannot tell you, because in the stolen vehicle tracking section, the security staff can only start tracking a vehicle only when the vehicle generates an alert.

If a car needs to be tracked, we require a police report first. Then the security staff call a director or senior manager of our company and only we can initiate tracking.

The biggest complaint is:- " I rang your control room and you couldn't tell me where my car was. Does you system work?"

5. We have NEVER immobilised a moving vehicle. We have immobilised a stationary vehicle to prevent it being started again.

 

In terms of stolen Vehicle tracking Blackbox recorders are generally switched off and tracking is also swtched off

These are only enabled at the customer's request. Hence data is not collected.

The downside is that if something goes horribly wrong, those customers generaally regret the decision.

Example which you can see on some other forums.
300z in a panel shop taken for a joyride.
Blackbox record was switched on. We provided the data resulting in clear evidence of the panel shops bad behaviour to the suspecting owner.

Evo8. Booked for speeding. Blackbox recorder provided evidence of incorrect speed recorded by mobile police radar around a bend.

Amg stolen. Assisted owner in having vehicle replaced due the speeds it was driven at and the thrashing it copped, that the insurer couldnot guarantee the long term mechanical affect cause by the stress on the car.

There there are some clear benefits.

Finally don't ever acuse us of having any alterior motives.

It will be a very long time, many changes in legislation before we can distribute any data to third parties without the owners consent.

 

Thank you for correcting my grammar

 

Your next project is black jag's grammar and spelling

 

Massive Fail
Tracker does not equal navigator