Jean Todt in WSJ | FerrariChat
Buy

Jean Todt in WSJ

Discussion in 'Ferrari Discussion (not model specific)' started by crinoid, Jul 13, 2007.

This site may earn a commission from merchant affiliate links, including eBay, Amazon, Skimlinks, and others.

  1. crinoid

    crinoid F1 Veteran
    Silver Subscribed

    Apr 2, 2005
    9,984
    Full Name:
    LaCrinoid
    #1 crinoid, Jul 13, 2007
  2. SrfCity

    SrfCity F1 World Champ

    Nov 1, 2003
    10,142
    Orange County, CA
    #2 SrfCity, Jul 13, 2007
    Good article, thanks. Anyone notice these F articles usually appear in the WSJ?
     
  3. amenasce

    amenasce Three Time F1 World Champ
    Silver Subscribed

    Oct 17, 2001
    34,507
    Full Name:
    Joe Mansion
    #3 amenasce, Jul 13, 2007
    Nothing new...
     
  4. crinoid

    crinoid F1 Veteran
    Silver Subscribed

    Apr 2, 2005
    9,984
    Full Name:
    LaCrinoid
    #4 crinoid, Jul 13, 2007
    I haven't seen one before in WSJ like this.

    I saw it on Autoblog. They made a joke about this WSJ interview saying "he practically said more in one sitting than he has in 14 years as manager of the Scuderia."

    Funny...and true.
     
  5. Bullfighter

    Bullfighter Two Time F1 World Champ
    Lifetime Rossa Owner

    Jan 26, 2005
    22,607
    Gates Mills, Ohio
    Full Name:
    Jon
    #5 Bullfighter, Jul 13, 2007
    "WSJ: But, how are the demands of those new customers different?

    Mr. Todt: The mentality is simply different. Again, the mentality in Hong Kong is different than in Shanghai or Beijing. Generally, for these customers, Ferrari is something new. They have to learn. It takes a while to learn what Ferrari is and what the mentality behind buying a Ferrari is. We need more time with them."

    E.g., Ferrari must indoctrinate its newest customers into the service and parts pricing rituals. ;)
     

Share This Page