Key Fobs Question

I keep seeing these posts for ferrari key fobs with outrageous prices.

I've linked to 2 ebay ads:

1) http://cgi.ebay.com/ebaymotors/Genuine-Ferrari-Key-Fob-NEW_W0QQcmdZViewItemQQcategoryZ50431QQitemZ8016118308QQrdZ1QQsspagenameZWDVW

2) http://cgi.ebay.com/ebaymotors/FERRARI-VINTAGE-ORIG-LORIOLI-KEY-RING-KEY-FOB-RARE_W0QQcmdZViewItemQQcategoryZ42606QQitemZ4591784036QQrdZ1QQsspagenameZWDVW

The first ad is for a genuine ferrari key fob from T-rutlands, with a buy it now of $27.50.

The second is for an older key tag with bids so far up to $255.

WTF?? Is the older tag that much more valuable? Why? What is the difference between the two (aside from age)?

I have one of the Lorioli fobs that came with my car. Maybe I should just buy the one from T-rutlands and put mine away for the day when it will be worth more than my car

Dom