LVMH Integrates Blockchain Technology Into Luxury Fashion

For brands where market dilution from ever-better copycats is a major threat this is an actually viable use of blockchain and NFT's, especially dynamic NFTs

The vast majority of crypto is still scams and vaporware, but the amazons and googles of the space are also being built right now
IMHO the baselayer will be eth once the merge completes and the most valuable layer will be the chainlink/arbitrum stack as it is an intrinsic monopoly

If you look at their team it appears many of the best brains in tech think the same thing