Making the Enzo sale... | FerrariChat

Making the Enzo sale...

Discussion in '288GTO/F40/F50/Enzo/LaFerrari/F80' started by Drew_4RE, Jul 29, 2009.

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  1. Drew_4RE

    Drew_4RE Formula 3
    Owner

    Dec 19, 2005
    2,292
    FL
    Full Name:
    Drew
    So some of you may have caught my listing in Ferrari ads for a friend of mine and his black/black Enzo. Listed originally at 1.5, not much action. Go figure in this market?

    Wanted to see if there could be a consensus on what price could move the car?

    The help of experts is appreciated! Thanks!
     
  2. 134282

    134282 Four Time F1 World Champ
    BANNED

    Aug 3, 2002
    40,647
    California
    Full Name:
    Carbon McCoy
    How about $200/month for the rest of my life...?

    Honestly, did you expect anyone else to reply to this thread before me...? :)
     
  3. Tipo815

    Tipo815 F1 Rookie

    Nov 1, 2003
    3,565
    Newport Beach, CA
    Full Name:
    Jeffrey
    I'd suspect an asking price closer to $1 than to $1.5. My guess is an asking price of $1.2 would garner some attention but I still think a final sales price will be less.
     
  4. ThisFlyGuy

    ThisFlyGuy Formula 3

    May 7, 2006
    1,171
    SF Bay area
    Full Name:
    Michael
    maybe lower to $1.25 mil and see where that goes...
     
  5. 246tasman

    246tasman Formula 3

    Jun 21, 2007
    1,446
    UK
    Full Name:
    Will Tomkins
    Even if there is a consensus (of experts!!) I'm afraid it has no meaning whatsoever when you want to sell something. All that matters is
    1. what buyers at the time of sale are willing to pay and
    2. what the seller will accept.

    If you really want to find out what price will move this car why not auction it? Personally I would widely publicise the sale date in advance and put it on ebay. If you put the starting price at the lowest figure your friend will accept it will either sell or not, and he may do better than he expects. What's to lose?
     
  6. Aedo

    Aedo F1 Rookie

    Feb 22, 2006
    3,616
    Perth
    Full Name:
    Steve
    With such an item I would price it POA - unless you get someone interested in the first place there is no way to negotiate on price. Equally if someone is interested in a black/black Enzo the price tag of 1.5 isn't going to stop them calling to discuss and potentially negotiate. The key is finding that interested person :)
     
  7. AJ

    AJ Formula 3

    Jun 23, 2008
    1,856
    Full Name:
    Aaron
    What he said.



    ;)
     
  8. Napolis

    Napolis Three Time F1 World Champ
    Honorary Owner

    Oct 23, 2002
    32,118
    Full Name:
    Jim Glickenhaus
    I'd be carefull setting shift points to quick as it puts a lot of strain on clutch.

    These are strange times.

    My guess.

    Wholesale 900K
    Retail 1.1mm
     
  9. Drew_4RE

    Drew_4RE Formula 3
    Owner

    Dec 19, 2005
    2,292
    FL
    Full Name:
    Drew
    Excellent.

    Thank you for the feedback everyone. I'm thinking of putting it on ebay for him and see what comes of it.

    Thanks,

    Drew
     
  10. Pav

    Pav Formula 3
    Lifetime Rossa

    Jan 18, 2006
    2,159
    Warsaw, Poland
    Full Name:
    Michal
    +1. This is how i picture it.
     
  11. switchcars

    switchcars Formula 3

    Jul 28, 2005
    2,223
    Full Name:
    Doug
    I think a black/black one garners closer to $1m wholesale and 1.1-1.2m retail depending on the buyer.

    The biggest piece of advice I can offer you is when you do advertise it on ebay/dupont/wherever, make it look LEGIT. An enzo is a big dollar car, and as such broker commissions tend to be large. Whenever a real one comes up for sale, way too many people start to try to get involved, and then you have people losing interest in the car because nobody has real access to the person that owns the car.

    Black/Black enzos are not easy to find....but the right buyer may be in Europe on a long trip or what-not, so may sure the car gets plenty of exposure, and don't expect immediate results.

    Hope this helps, and best of luck!
     
  12. 134282

    134282 Four Time F1 World Champ
    BANNED

    Aug 3, 2002
    40,647
    California
    Full Name:
    Carbon McCoy
    Doug nailed it with this:
    Drew, any update for this thread...?
     
  13. Drew_4RE

    Drew_4RE Formula 3
    Owner

    Dec 19, 2005
    2,292
    FL
    Full Name:
    Drew
    I've talked with a couple people about the car but as the game goes, offers are coming in way too low. Thinking about the ebay route, but was advised against it.

    Not too sure why as it would only get attention needed for the car.

    Whats the consensus here of the engine being crated up and shipped to the factory for rebuild? Is it a damaged engine now or is it virtually a 500 mile car? I think it to be a plus, but buyers have it in there interest to make it seem like a deterrent.
     
  14. Bill S

    Bill S Formula 3

    Oct 2, 2004
    1,995
    You will always get low offers. Looking at your ad, the damaged engine raises red flags for me. For such a car, I would expect much more detail in the ad, as well as perfect grammar and spelling. I know that sounds dumb, but I know buyers for items like this that would completely ignore an ad on the web if it has major spelling or grammar errors.

    If the engine re-build was done at the Ferrari factory, that needs to be detailed with all documentation and photos (if available). You need to be completely transparent with a car like this. You're not going to sell a $1.5M car with a $10 ad.

    Lastly, you may consider consigning it with a respectable Ferrari dealer. Non-black Enzos in excellent condition with well-documented history are still being bought today for $1.2M+.

    In my (biased) opinion, it is still the best car in the world, even at 6-years old!
     
  15. 246tasman

    246tasman Formula 3

    Jun 21, 2007
    1,446
    UK
    Full Name:
    Will Tomkins
    Drew
    Can you explain us more about the engine?
    Will
     
  16. SefacHotRodder

    SefacHotRodder F1 World Champ

    Dec 20, 2003
    11,158
    NJ
    Full Name:
    Chris
    #16 SefacHotRodder, Aug 4, 2009
    Last edited: Aug 4, 2009
    Drew, first thing i'd personally suggest is getting better pics (no offense). Take TONS of detailed pics of every single detail. Make it clear in the ad that you have more pics for serious buyers. Right now, my first thought is that you're some kind of broker based on the fact that it seems you took the pics at some kind of track day and anyone can do that. My first thought is "why is this guy taking pics of the car at a track day? Is he just trying to get involved in a car that he heard was for sale?" You get the idea.

    You need to make it clear that you are the guy to go to for this car. Get some pics of it that a regular track day attendee wouldn't be able to get. Maybe some pics in the owners driveway, back/front yard or garage? Front, side back, a few different angles, interior, engine, and gauge cluster (not many people would be able to get a gauge cluster pic unless they've personally been in the car). Make sure you get the whole car in. Perhaps see if you can even find a lift to get it up on and get a shot (or a few) of the underside of the car.


    Just my 0.02. Good luck with the sale :)
     
  17. 410SA

    410SA F1 Veteran

    Nov 2, 2003
    8,511
    West Coast
    Full Name:
    A
    My advice to you is to get the help of an authorized dealer who will vouch for the car. I have sold many cars via Scottsdale Ferrari - both outright to them at wholesale as well as retail consignment on their showroom floor with a commission to them.
    Call John Schlitt at 480-990-9000 for his opinion on what he can get for you. They have a strong internet presence as well as good foot traffic in the showroom. They will take the photos and write up the sales blurb. It really beats trying to do it yourself.
     
  18. MR_biased

    MR_biased Rookie

    Feb 12, 2008
    31
    S. California
    Here's my .02 from a little experience with buying the Enzo: It's few and far between for someone to pop up with $1 million plus these days unless it's a fire sale. It takes a little time for the vehicle to be sold at perceived market value, especially an Enzo with the story that it has. As market rates go, everyone here agrees that the price of the car should most likely be around $1 - 1.2 range. Expect a lot of brokers acting as buyers lowballing and leaving you out to dry. I've looked into a few high end cars here and there and I agree with everyone that says to handle your sales in a professional and concise manner (from ad placement, descriptions, grammar, pictures etc.) as buyers in this range are very particular and keen to the details. Either let someone represent you (ie consign at a dealer as someone had mentioned) or grab the reigns and continue to filter through b.s. brokers to find the right buyer.
    Non black Enzos are a rarity and it is always my belief at this level of purchase, the right product will find the right buyer but takes a little time. Ebay opens the doors to a whole lot of eyes and not all are going to make your selling life any easier. But if all you want to do is to get rid of the car for cheap, I'm sure you would have already sold it to one of those lowball offers. Hope this helps somewhat.
     
  19. spg993tt

    spg993tt Karting

    Sep 10, 2006
    174
    la la land
    Full Name:
    el guapo
    can u provide any more details on the engine story?

    Id like to find out more about that engine failure, who took out and then re-installed the engine.
    Was it a warranty, no-expense to buyer issue, or from a owner neglect, track abuse, etc.
    7500 is a healthy (kudos to the owner!) number of miles on any enzo and if they were all done whaling around the track, caused an engine failure which Ferrari would not warranty, then thtas a different story than if the engine just was a bad one and they wanted it back to fix.
    engines come out all the time for overhauls, servicing, majors. im just curious why this went back to Italy?

    that right there could be the difference between 900k and 1.1m...to some.
     

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