All this hate for SM is crazy - Luca was a great man but he underestimated the Merc F1 effort would be so substantial and ended up paying for it with his job. This is typical of all large corporations to cut division bosses when their divisions falters.Yet so many hear are upset and shocked :-/
Luca's sacking had little if anything to do with F1. The road cars were hugely profitable. It was all about Fiat's plans for the company.
Be beaten by a Sauber? - Kimi on his own in a p:censored:ss poor Ferrari that he could barely drive managed to score 55 points more than both Sauber drivers managed together this season so I can't see Sauber as being a threat in 2015! (Famous last words! )
Ferrari have absolutely zero chance if winning WDC or WCC in 2015 That will make it 8 straight years of NO championship - If your assumption that it has nothing to do with F1 is correct.Then one has to believe constant losing is just OK
I think Luca's time was up anyways, otherwise he would have been considered a dictator. Ferrari's poor performance made his exit much quicker.
Enzo Ferrari was considered a dictator too. As for poor performances, they may have been embarrassing on the track but there was no slump in the sales, was is?
Williams 2012 engine supplier: Renault. Championship result: 8th [76 points] Williams 2013 engine supplier: Renault. Championship result: 9th [5 points] Williams 2014 engine supplier: Mercedes Benz. Championship result: 3rd [320 points] Williams 2015 engine supplier: Mercedes Benz Sauber 2012 engine supplier: Ferrari. Championship result: 6th [126 points] Sauber 2013 engine supplier: Ferrari. Championship result: 7th [57 points] Sauber 2014 engine supplier: Ferrari. Championship result: 10th [0 points] Sauber 2015 engine supplier: Ferrari. Ferrari 2012 engine supplier: Ferrari. Championship result: 2nd [400 points] Ferrari 2013 engine supplier: Ferrari. Championship result: 3rd [354 points] Ferrari 2014 engine supplier: Ferrari. Championship result: 4th [216 points] Ferrari 2015 engine supplier: Ferrari Spot the BIG difference!
Apparently F1 has less effect on the bottom line than we'd expect. If you've read the financial news about Fiat's high stakes corporate crap shoot you know that they need cash a lot more than they need Ferrari. No matter how they're doing on the track. Luca was a Ferrari guy and although his stewardship of the Scuderia was abysmal (I've ranted about it more than most) his running of the company was exemplary. Ferrari makes huge profits. Their brand ID is in the top five internationally and their market cap is almost as high as Fiat's. In the spinoff they're taking 12.5 billion dollars cash out of Ferrari by way of a short term note. It's not about Luca. It's not about F1. It's not even about Ferrari. It's about the cash.
... musical chairs will not save Ferrari. Doomed to failure from the outset, upon conception project 666 was fundamentally flawed. Not only is Ferrari out-of-step? Brave new world of this bewildering 21st century vernacular, Ferrari is out-of-style. Current offerings more indicative of old guys' 70s style leisure suits, the driveway ornaments on Ferrari's showroom floor are neither lightweight, nor true to their ethos. Bling-bling-bling, not only has Ferrari forgotten how to build, for F1? They've even forgotten how to build proper sports cars. Industry leader in dumb-car technology, insufficiently diversified beyond the internal combustion engine, for 5 decades Ferrari can't even compete in top echelon WEC. Let alone, contemporary F1. Living the high life in a fantasy world, heavily subsidized, impervious to balance sheet reality, baby never grew up. Ferrari's fallen so far behind, they've dropped beyond threshold (e.g., too far behind to catch up; too inefficient to warrant a technological bailout). Static, having sat on its hands so long, the Ferrari people have little choice but pony up with exorbitant capital outlays sufficient to expropriate technology from the Germans and the Japanese. Asleep at the wheel, two decades behind in hybrid technology, even further behind in advanced technology than the Chrysler people, a high likelihood looms, even with a technological bailout, Ferrari will never score a GP win, under the current formula. These rules have to be changed. Formula 1 will have to be dumbed-down; a simplistic, retrograde affirmative-action style formula adopted, to enable Ferrari to compete (e.g., Euro-NASCAR). Three (maybe even 4) decades ahead of everybody, the technology transfer people Ferrari need to be talking to for advanced hybrid technology is, Oshkosh. The people Ferrari need to be talking to with respect to advanced efficiency cooling solutions is, Parker-Hannifen (e.g., ISR) - asj.
Probably but when the brand has your last name its given. I'm on the same boat as everyone else here, I prefer Luca's approach. Luca treated Ferrari like a jewel. SM like a bean counter. Let's see what SM can do if anything before we totally hate him.
I guess this was a well thought out Ferrari bashing but I couldn't really tell because of the punctuation. Did anyone understand this post? Jimmy
