Montecito Motor Classic: How does it compare to say San Marino?

Quoting their website on the event scheduled for October 10 , 2021:
"Montecito Motor Classic is an annual car show featuring a diverse selection of rare and unique vehicles. Our show has everything, including awards, interactive displays, and priceless automobiles, all to benefit local charitable organizations.

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Montecito Motor Classic Concours dElegance and Car Show in Santa Barbra Polo 2019



The Montecito Motor Classic features a diverse selection of rare and unique vehicles. The annual car show draws car enthusiasts and families for an opportunity to interact with the cars and their caretakers, free of charge. Since beginning in 2012, the event has drawn over 5,000 spectators per year.

The family-oriented show offers something for people of all interests, including awards, interactive displays, and priceless automobiles, all to benefit local charitable organizations. Giving back to the community is the principal objective of the Montecito Motor Classic and it has successfully raised hundreds of thousands of dollars for the Santa Barbara Police Activities League and the Santa Barbara Police Foundation.

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On the Polo Grounds of the Santa Barbra Polo Club where over 150 Classic, Vintage, and Supercars will be on display.

Beautiful Santa Barbara County is a unique and affluent destination with everything that is needed to put on a spectacular event."

PS admission is free--I wonder how they make any money?