My Red Bull theory

Mateschitz won't pull the plug as long as ratings are high as they are. Even when they are low they are high.

 

What if their screen time diminishes along with their grid positions?

Lets see if he pulls the plug with reduced screen time and little to no prize money to spend. Perhaps he will dig deep and spend more of his own cash to gain another competitive edge, or perhaps he just grows tired of it all and walks.

F1 is easy to justify whilst your winning.