Negative response to the 12 cilindri design

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Few are mentioning that the 12C is much quieter than the 812 and 812 gts.

Add this to the horrific cheap looking dash and I’m out. Ferrari has catered to the iPhone crypto consumer and has abandoned the purity of the brand. Look at the new Bugatti , detomaso, pagani, koeneggsegg dashboards and they make the Ferrari dashboards look Mickey Mouse.
They have abandoned the core buyer and I believe it’s a massive mistake.

Apologies for being all over the place here.

 

The design aesthetic is definitely an interesting departure, join that with the insanely high price for a non-flagship model and I'm incredibly curious how this car is going to fare. I'm hearing mixed allocation reports from dealers. Some saying they have good demand, and some saying they're trying to get more people into allocations. I do feel like this is an interesting turning point for Ferrari. If you're reading financials over 80% of Ferrari's clients are repeat clients, and those clients are the ones who spend more on customizing the cars. Vigna and team say they don't want to alienate or make that return client mad, but this car seems to have completely divided the house like I haven't seen in quite some time. The move to pure screens for controls is also something that needs to be reconsidered. There's nothing fun about turning your AC or heat on through touchscreens. Just my two cents.

 

The 12Cilindri design is a triumph. It’s one of the all time greats. It could have a hamster on a wheel under the hood and this wouldn’t change.

 

Don't get me wrong, I have one coming heh, coupe first, then perhaps spider, but the house divided is always interesting to see everyone's opinions and thoughts.

 

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The house is always divided. It was even worse when the 812 first hit.

 

Good Point! I forgot about that.

 

As noted elsewhere, since it's not a flagship level (SF90), and is now something of a niche offering (ie FF/Lusso), the 12C has demographic freedom to zero in on what the 'purists' and older buyers still wanted on the NA V12 platform. Except real knobs for some of the controls, or maybe a manual option (you know, if they're conceding that this will not be the fastest, most agile, most aggressive car anyway, why not follow Aston to the limited-run-manual V12 market). In fact the 12C kind of reminds me of Aston overall: beautiful, elegant, GT format, but not the ____est in any one category.

Have you tried to adjust the dash lighting levels on a Roma or 296? It is like four menu levels deep with the touchpad, took me 10 minutes to find... where most cars have a toggle wheel or dial somewhere on the left dash. Weirder there is a light graphic on the left dash touch control pad, but it doesn't seem to control anything when you tap or rub your finger on it.

And the left side for the drive mode setting, it takes so many taps to get the Qualifying mode on from the Hybrid default. Tap. Nothing. Tap tap. Nothing. Long tap. Nothing. Tap... tap *rawr* the engine fires.

I will say that there are a few hidden dials and knobs on the 296 wheel that save my sanity, including the radio volume wheel on the left back of the steering wheel and the right has a small toggle switch to change the song. There's a dial for the wipers.

 

The Roma was my first experience and agreed, it's distracting and not intuitive at all.

 

If the avg person looks at the car and doesn’t understand the Daytona design cues, chances are they won’t understand why the car looks the way it does…. In short, it will look like a weird design to most.

It’s always difficult trying to balance between creating something different enough while conforming to beauty standards of the time. It takes time for people to adjust their eyes and accept.


My opinion is if you fell in love with the design the instant you saw it, you probably have a far more experienced palette for car design as you are most likely very familiar with every design out there and it meets your need to differentiate and feel unique. I believe this is what elite sport car designers go thru daily. How do I create something that will stand out enough AND be accepted by the few who have the means to buy it?

 

Agreed, I love the overall design of the car, and the delta wing. The interior screens we can dialogue about though.

 

That dash won’t age well aesthetically, or probably even function properly, within a few years. Electronics are not historically Ferrari’s strongest suit. It’s easy to get a new iPhone ever year or two, but planned obsolescence is unwelcome at this price point.

 

Well, Apple SVP Eddie Cue is on the board of Ferrari.............
Maranello claims their (new young Asian?) clients now want an iphone with wheels.......

Marcel Massini

 

Got it. If you like it, you're experienced and clever. If you don't like it, you're probably an unenlightened neophyte.

Can't think of any other reason people may have different tastes?

 

Never said anything about clever .

Also, never said anything about those who don’t like it, which I probably lean towards myself.

 

OK, fair enough. Maybe I read too much into it. My apologies.

 

If it doesn't fare well then I believe the future of the V12 is at stake which is something well discussed on this board.

Really despise flatscreens and on a car like this. The sticker infers some kind of residual value of ownership. These cars are supposed to be timeless and there is absolutely nothing that dates a car more than plastic displays. They are a disposable design and have no specialty of ownership. Junky comes to mind.

 

If you despise flat screens you may as well say you’re going to despise every single Ferrari model that comes out from this day forward. Unfortunately the world has moved onto digital displays and flat touchscreens. It’s true that by definition they are not timeless like analog gauges are. Ferrari’s main priority is not protecting residual value for its buyers. It’s number one priority is to get buyers to buy their brand new cars. And at this point, ANY display that IS NOT DIGITAL looks old fashioned and outdated even as a brand new car. That’s just the way it is. Save your dash photos and counter examples. You all know this where things are at now. I don’t have to like it, but I get it. Ferrari really has no choice but to move onto digital diplays here.

 

Take a picture of the interior of a car having digital dashboards and controls with the key off and the displays dark. Ugly.

Completely disagree with analog displays being "old fashioned", "outdated". As failed a statement as a digital display watch over a mechanical masterpiece. Might want to check out the watch threads here for reference. One of which now has 3.1M views.

 

Respectfully disagree with Forza S. Ferrari can change paths. Analog dashboards with some screens like the 812 will age gracefully. The interior is elegant and a mix of old and new. Of course the 2 little screens are pretty archaic but 30 years from now you’ll sit in the car and say this is a Ferrari. The dash in the 12C looks like it came out of a $20k car and in 5 years will look like it came out of the 80’s. I won’t delve into the design and the unruly size with a pittance for a trunk for a GT car. Some of us actually put kms on our cars on long road trips. Save the iPads for the sf90’s. A classic v12 with that dash and a dog’s breakfast design? Enzo is rolling in his grave folks. I cannot believe how much this historic iconic has been sullied. I am not anti-tech but I am against cheap and ugly. Give the v12 back to people with passion and a knowledge of purity. The 1200hp winged cars can be the digital offerings.Takes some kind of guts to produce such an expensive parts bin car.

 

No just Ferrari but all automotive industry. But you remember to compare brand made 50 pieces a year to brand produced 14000 cars a year not same industrial plan. Buy Ferrari cost 500k and buy Pagani, Koenigsegg cost 5 000 000 dollars and produce 50/100 cars per year detomaso produced practically nothing. Very difficult to compared industrial brand vs startup brand. Koenigsegg put screen everywhere, see gemera, josko.

 

Agree that the jewelry dashboards of those brands are pricey but when carbon fibre pieces inside and out can easily touch $120k why not give us a proper interface on the dash? No one would complain about an additional $15k to have an interior that matches a Ferrari price point.
The interiors of the 360/430 etc have aged very well are are not an expensive build.

 

This is a biggy. The 812 has a decibel reading under full throttle of 91-92dcb....the new 12 Cilantro is rated at 72dcb....that's a massive difference.

 

Funny how little this is mentioned. At that sound level it may as well be an electric car.