"No disrespect intended, but if £754 for a key comes as a shock to you - You're not really the person Ferrari were aiming their cars at! Quite right! When my '89 328 was new, the original window sticker and sales receipts show that the first owner paid $86k and change. That same year I purchased a new car for $14000 which was pretty much the limit of my budget at the time. Nowadays buying a new Ferrari is workable but paying 700+ bucks for a key I can get at a hardware store for 10 is not!