Well, seems like I can't slow down how many new sponsors we're getting. Views this week for sponsors was 33k, which is still higher than long-run average, but I know less than the 40k you were getting a couple months ago. For a few months I think the growth in sponsors is going to outpace the growth in views. What to do even though most of your value from FC isn't the views? I'm thinking about raising rates for first time in 3 years, while trying to lock in rates for existing sponsors the best I can. I need suggestions as you are the current sponsors. My initial idea to throw on the table is allowing current sponsors to commit for up to 2 years past their current period end for the same $240 a month rate. The same options can apply for 6 month 6% discount, 12 month 12% discount, or up to 18% discount for longer everything paid upfront. For new sponsors my thinking is what rate will eliminate 1 in every 3 sponsors that would come on at the $240 rate? 2 new sponsors at $360 would equal 3 sponsors at $240. That would be the straight math on the goal. The actual price point to eliminate 1 in every 3 new sponsors is actually a wild guess. I need input. What do you think a good price point is for new sponsors? Thanks.