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New Automotive Photography Style

Discussion in 'Creative Arts' started by 4REphotographer, Feb 25, 2010.

  1. 4REphotographer

    4REphotographer F1 Veteran

    Oct 22, 2006
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    #1 4REphotographer, Feb 25, 2010
    Last edited by a moderator: Sep 7, 2017
    Really digging this new style all the brands seem to be doing with their images. Very sharp, very bright colors, looks like a painting to me. But how is it done? Anyone done anything similar?

    Also take a look at the RS5 images and the new 911 Turbo S, all seem to be done in the same kind of post-processing style.

    Stuff like this:
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  3. Fast_ian

    Fast_ian Two Time F1 World Champ

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    Are you gonna give us a clue? ;)
     
  4. Far Out

    Far Out F1 Veteran

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    I don't really see what's new with that style...? But for the photo you posted, there sure is a lot of expensive light in that picture ;)
     
  5. 4REphotographer

    4REphotographer F1 Veteran

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  6. 4REphotographer

    4REphotographer F1 Veteran

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    I don't know, just looking through some of the new cars and it seems many are using this same style. The Beetle was probably a bad example since it's stationary but how do you get that kind of lighting on a moving car, there must be a ton of photoshopping going on.
     
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  8. mr2speedracer

    mr2speedracer Formula Junior

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    I may be completely wrong but my idea.

    Porsche - This just looks like a rig shot to me that they must have had lights running next to the car (or they could have just placed the car in photo there but you can see the hot spots from lights on the side and back)

    I may be wrong but i'm pretty sure the new Audi stuff is all CGI
     
  9. 4REphotographer

    4REphotographer F1 Veteran

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    Interesting, if it is a rig shot they did a helluva job. I could only imagine how hard it would be to set something like that up.

    I wish there was a high-res shot of the RS5, but even then CGI has gotten so good it is ahrd to tell.
     
  10. Wade

    Wade Three Time F1 World Champ
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    #8 Wade, Feb 25, 2010
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  11. F430GB

    F430GB F1 Veteran

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  13. yzee

    yzee F1 Veteran
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    I think this is tilt/shift, which is a little different
     
  14. nthfinity

    nthfinity F1 Veteran

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    #11 nthfinity, Feb 25, 2010
    Last edited: Feb 25, 2010
    100% photoshop. Notice the extra artifacts of the shape of the bike around the edges of the bike... more like ghosting. Poorly done IMO.

    As to the OP...

    Taking glossy high reflective surfaces appear as if they are not looks unreal. It's popular now... but IMO is too unrealistic. It's a combination of lighting stylizing, and tons of post processing.
     
  15. yzee

    yzee F1 Veteran
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    #12 yzee, Feb 25, 2010
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  16. davidgoerndt

    davidgoerndt Formula 3

    Oct 25, 2004
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    It looks like HDRI to me. (High Dynamic Range Image). If it's well done, it looks great.
     
  17. digitec

    digitec Karting

    Apr 19, 2004
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    East coast USA
    A lot of manufacturers use a program called Hypershot, it's a 3D rendering program with advanced cg+photography features. Check it out here: http://bunkspeed.com/gallery/
     
  18. VisualHomage

    VisualHomage F1 Veteran

    Aug 30, 2006
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    It's all digitally composited, most of it is fake and doesn't exist
     
  19. K Cuv

    K Cuv Karting

    Apr 22, 2008
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    its all PS editing not really a new style, been done for a while

    that porsche though it might be a rig shot i kind of am thinking theres a chase car with someone taking that picture
     
  20. psycho-mullet

    psycho-mullet Rookie

    Dec 1, 2005
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    Joshua Ashcroft
    Audi's stuff is all CGI, I have an acquaintance who does some of it. A lot of the car manufactures are moving that way because it's much easier and cheaper then building a set or shooting on location, it gives you much more control, and it allows you to build a unique environment (notice how all the car commercials are shot at the same locations in LA....).

    As far as the look in both the CGI and photographs it's primarily done in post.
     

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