New Dino announced?

Ferrari might bring back the Dino, says Sergio

 

Wonder if it would be a rebadged 4C? Instead of the 4 cylinder turbo found in the Alfa, I assume Ferrari would use the 6 cylinder twin turbo they are developing. Obviously this is just speculation on my part.

 

If they do, can they give it its own design language? I'm getting tired of the current trend. Everything is so.... cookie cutter

 

"Ferrari could do good business in a lower-priced arena, but Marchionne is clear that he wouldn't chase sales at the expense of the brand. 'I would never try to sell another 500 cars at the expense of the Ferrari name,' he says."

What's the point, then? A new V6 or V8 Ferrari with 500 HP (too much) that is almost as expensive as a regular Ferrari, just so they can milk that precious name for all it's worth? He says he doesn't want to sell a cheap Ferrari. Why not? Enzo Ferrari did it.

My opinion, (which means nothing to Ferrari since I've only ever bought used ones) is that if they bring back the Dino, then they should follow the original formula. Small, light, V6, BEAUTIFUL, badged solely as a Dino, and priced to compete with the 911. Not the California and 488.

 

IMO the Dino will be spec'd and priced to compete with R8 - 540C - NSX and Turbo 911

 

That way you still maintain the "mystic" and the premium perception of the brand. Maybe 10-15% premium over those cars.

Sid

 

Someone explain what say Sergio, Head of Fiat Chrysler, will have over a soon to be independant Ferrari?

 

To me this sounds like a reaction to the 540s that McLaren is bringing out.

 

Maybe because Exor, the Agnelli family's holding company is already the controlling shareholder in FCA and FCA will spread 90% of Ferrari S.p.A. shares amongst FCA shareholders. So the Agnelli family will likely be the controlling shareholder for Ferrari S.p.A.

Marchionne and 2 other FCA officers will also have influential positions on the board of directors and I believe Piero Ferrari is almost sure to support Marchionne's initiatives.

 

If they started now the car would be first shown for 3 years and for sale in the US 2 years after that with a 3 years waiting list.

I'm not very concerned now about a model year 2024 car, are you?

So I go... meh!

 

Maybe instead of reviving the Dino name, which I am not oppose to if done right, why not let Maserati build a small, light sports car. Price it between $100,000 and $150,000.

Boom, sales.



Mark

 

Better this than an SUV...!

 

Manual transmission option would be a dream come true

 

Thanks.

Not only would a new Dino allow Ferrari to increase volume to pay off its new debt and bring new blood to the marque but is a good idea in and of itself. A smaller lighter cheaper Ferrari. What's not to like?

 

No he didn't quite. Ferrari wanted to secure the future of his company (as early as in the second part of the fifties) by selling smaller, cheaper cars in higher quantities. That way he could sustain the production of low volume, high end V12 Ferraris. The smaller cars were in no way to be connected to the Ferrari brand what so ever.

The first attempts with Innocenti and ASA failed due to various circumstances. It was with help of Fiat that the Dino succeeded, and by that time it was also for another reason, i.e. homologation of a race engine.

 

Don't understand Sergio how can he call a car priced between 180-200k cheap
Living in glass tower ??

 

+million and why not ? It also give some sort of market legitimacy to do so - You got answer your competition right ?

 

As incredible as it may sound, the proposition of an new Ferrari Dino V6 is edging closer to getting that research and development green light. The Dino has been dormant for almost 40 years, yet Ferrari numero uno Sergio Marchionne confirms the renaissance.

Old man Sergio, the CEO of Fiat-Chrysler Automobiles and Ferrari helmsman, declared: “It's a when not an if. We know that it [Dino] is an underused resource, but that's why we need to get it right." Regarding the engine, Marchionne suggests that a V6 is in the cards: "The six-cylinder response has been positive.”

This is getting rather exciting, doesn’t it? A baby Ferrari animated by a six-cylinder engine, just like the original Dino from 1968 - 1976. But there’s a catch - Sergio is adamant that he’s not pulling a Porsche Boxster on its customers: "You don't screw around with the interests of your customers.“ That basically means the Dino of the 21st century won’t be regarded as a cheap car, a stigmata the Boxster can’t escape from.

Last but not least, Sergio Marchionne promises that he won’t pull a Fiat 500 spin-off on the upcoming Ferrari Dino V6. You know very well how the 500L is regarded and Sergio knows too: "I would never try to sell another 500 cars at the expense of the Ferrari name," he said.

According to earlier reports that aren’t backed up by an FCA source or Sergio Marchionne himself, the all-new Ferrari Dino V6 is set to arrive in late 2018 or early 2019, holding a starting price of $180,000.

That undercuts the Ferrari 458 Italia by 100 grand and Ferrari California T by $20,000 or so. On the powertrain front, expect the 3-liter twin-turbo V6 (codename A 630 DOHC) from the Maserati Quattroporte and Ghibli to be uprated to more than 500 horsepower. We're thoroughly excited about this. Are you?

 

The article says the new car would be priced ABOVE California T.

 

20K below a Cali? Nowhere near "affordable" enough.

Add a cup holder or two and the difference is gone.

 

I think the move by Marchionne for a Dino revival may actually be a smart marketing move, significantly motivated by the impact of losing the benefits of FIAT's CAFE (Corporate Average Fuel Economy) fleet average. This assessment was hinted at in this article on the Dino.

As a separate entity, Ferrari S.p.A. would have to lower its cars' emissions, very hard to do with V8s and V12s. They could do V6s and I4s but that would impact the brand perception and pricing of Ferrari models. FCA already used the ALFA Romeo brand to build I4s and they have V6s for both ALFA Romeo and Maserati but they are separate entities from Ferrari. However, if the now-independent Ferrari does a Dino "revival" with a V6 they kill 3 birds with one stone - add a fuel-efficient Fcar but can price it higher and still not call it, a TTV6, strictly a Ferrari, avoiding a clash with the brand's current image.

 

Assuming it will be rear mid-engine like the orig Dino. More expensive than a Cali T? How is that going to take sales away from Porsche?

You want an affordable mid-engine sports car? Look no further than the Boxster S/Cayman S.
Over 300 hp. Manual or DCT. 90% as good as the 911 at 60% of the price. Or you can get the 911 Turbo with 500+ hp. Awd if you want. Cab or coupe. And still save some money.

But i am thinking the Fcar market is for car enthusiasts who demand what they perceive to be the best and if it costs more thats fine. Some people want the most expensive brand. If they cheapen the brand with a cheap car it could backfire.

Looks like SF is heading for 10,000 units a year. Can China and other Asians absorb the production?

What must have the attention of SF is that pristine examples of the old 246 Dino are selling in the US for more than a new Cali T. Food for thought.

 

Now that Porsche goes for a 4 cylinder model maybe Ferrari go this way with Dino.

 

IMO, Ferrari S.p.A. does not bother with lower-end Porsches, those are addressed by ALFA Romeo and Maserati with the 4C, MC Stradale...etc. The 918 is different, as are the 911 Turbo/S models. They also don't bother with Panamera or SUVs, those are Maserati and AR markets.

Ferrari S.p.A. is strictly sports cars, some people may think Californias are not sports cars but that is just a fine distinction between it and the mid-engine 458 and which customer niche the California is marketed to, not how the car actually performs with respect to all cars. So again, I think Ferrari S.p.A. in reality only does sports cars, because it is historically a race car maker, and has to remain so in order to maintain its prestige and pricing.