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New Ferrari CEO

Discussion in 'Ferrari Discussion (not model specific)' started by Sharknose, Jun 9, 2021.

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  2. F2003-GA

    F2003-GA F1 World Champ
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    IMO Hiring Benedetto Vigna points to Ferrari going beyond cars
     
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  3. F2003-GA

    F2003-GA F1 World Champ
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    By the end of this decade Ferrari will be totally in a different sphere compared to where they were with LDM
     
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  4. red passion

    red passion Formula Junior

    Mar 4, 2012
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    Not sure what to think about this. I watched some interviews of him. He seems to be a nice guy. However I would have rather thought they go for someone who has some background in the fashion/luxury industry, given the current diversification strategy.
     
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  5. Brian A

    Brian A Formula 3

    Dec 21, 2012
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    The biggest challenge confronting Ferrari are the existential meaning-of-life questions as the rest of the automotive world moves to electrification.

    Like it or not, they are going to have to react. The lifestyle stuff makes a pile of money but it is the cart that is pulled by an automotive horse.
     
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  7. F2003-GA

    F2003-GA F1 World Champ
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    But Ferrari itself is a technical product So lack of tech knowledge would be a detriment IMO
     
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  8. red passion

    red passion Formula Junior

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    Luca wasn't a tech/engineering guy either. The most important thing is to have a deep understanding of the business Ferrari is operating in.
     
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  9. Marcel Massini

    Marcel Massini F1 World Champ
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  10. F2003-GA

    F2003-GA F1 World Champ
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    I'm sure Mr Vigna will be bought up to speed on all that But his ability to expand into the tech world and beyond is why he got the job IMO
     
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  12. alexandra-ny

    alexandra-ny Rookie

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    This is a good move as long as Vigna understands the brand-passion the stakeholders have. Like it or not, the industry is moving to greater levels of technology and that won't abate. Having someone whose expertise is in that field should serve to either continue to push the limits, or sanity check future development.
     
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  13. Llenroc

    Llenroc F1 Rookie
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    Got to find guys who know how to milk the brand, nuf of this buildin’ a great sports cars. Vagina is probably thinkin’ “ this company builds what?”.
    Damn did I spell his name wrong, damn auto correct.
     
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  14. red passion

    red passion Formula Junior

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    Will be definitely interesting to see what his vision for the brand will look like. Let's hope he has the right passion coming with him.
     
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  15. LVP488

    LVP488 F1 Rookie

    Jan 21, 2017
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    For me it's better to have a guy with technical background rather than a bling-bling specialist - they could have called back Dany Bahar otherwise ;) (remember? the one who was appointed by LdM himself to develop the selling of caps and umbrellas, before going to Lotus and dramatically failing at managing a car company...)
     
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  16. day355

    day355 Formula Junior

    Jun 25, 2006
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    Personally, I will have given the keys to Gordon Murray in an ideal world...
     
  17. maximilien

    maximilien Formula Junior

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    Meglio di no sto signore non conosce la bellezza
     
  18. day355

    day355 Formula Junior

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    Sa soprattutto fare un'ottima macchina !
     
  19. Scudmsl

    Scudmsl Formula Junior
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    Anyone know if he has ever or currently owns any Ferraris?
     
  20. day355

    day355 Formula Junior

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    It doesnt matter, the new building opposite the parking lot dedicated to hybridization and this appointment paved the way.
     
  21. yoda

    yoda Formula 3

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    After this announcement my stock in Ferrari has been going down haha. It will be interesting to see the direction he takes over the next five years
     
    dpw98 likes this.

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