New Senna F1 Merchandise (or Bernie cashes in) | FerrariChat
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New Senna F1 Merchandise (or Bernie cashes in)

Discussion in 'F1' started by The Palerider, Jul 27, 2011.

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  1. The Palerider

    The Palerider Formula Junior

    Sep 11, 2008
    463
    Miami, Florida
    Full Name:
    Michael
    #1 The Palerider, Jul 27, 2011
    Just looked at the official F1 website to read the recent articles ahead of the Hungarian GP and I was visually hit in the face by a half page ad for new Ayrton Senna merchandise available in the F1 store.

    While I am glad to see the memory of Senna being maintained and celebrated, I could not help but think that Bernie's machine has geared up to cash in on the renewed interest created by the Senna documentary. But, business is business I guess.....
     
  2. Fast_ian

    Fast_ian Two Time F1 World Champ

    Sep 25, 2006
    23,397
    Campbell, CA
    Full Name:
    Ian Anderson
    #2 Fast_ian, Jul 27, 2011
    I *believe* (but could be wrong!) that a fair percentage of the revenue from that stuff goes to the Ayrton Senna Foundation. Or whatever it's called.

    [For sure, Speedgear makes a big deal that their Ayrton stuff gives some to his foundation.]

    Cheers,
    Ian
    EDIT; Or it may be a licensing deal with the Foundation (?)
     
  3. The Palerider

    The Palerider Formula Junior

    Sep 11, 2008
    463
    Miami, Florida
    Full Name:
    Michael
    #3 The Palerider, Jul 27, 2011
    Well, that is good news. Brazil has such a fast-emerging economy, but the gap between "haves" and "have nots" is getting wider and things seem to be getting much worse for the poor. Any help is a good thing.
     
  4. Schatten

    Schatten F1 World Champ
    Owner

    Apr 3, 2001
    11,238
    Austin, TX
    Full Name:
    Randy
    #4 Schatten, Jul 27, 2011
    Much of the proceeds go to the foundation. I would think they would be cashing in on the movie release.
     

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