No Ferraris at LA Auto Show | FerrariChat

No Ferraris at LA Auto Show

Discussion in 'Ferrari Discussion (not model specific)' started by randkin, Oct 17, 2018.

This site may earn a commission from merchant affiliate links, including eBay, Amazon, Skimlinks, and others.

  1. randkin

    randkin Formula 3
    BANNED

    Aug 2, 2015
    1,497
    Somis, CA
    Full Name:
    Randy
    #1 randkin, Oct 17, 2018
    So what is the deal I don't go to every LA auto show but I have been to several in the last few years and no representation by Ferrari for some time or I have missed the ones where they make an appearance. There are usually some Ferraris down stairs in some custom displays but nothing by the factory or local dealers. Anyone know why Ferrari has decided not to show up to this venue?


    The new show starts soon and I again expect to be disappointed if I attend. Porsche always shows up big time and actually sends email invites to P car owners for special viewings & hospitality room. Is Ferrari afraid to be out done by Porsche, do they just not care about the So Cal auto market or do they think they don’t need the exposure? Seems pretty arrogant in any event, just saying. :(
     
  2. rocketman

    rocketman Formula 3

    Oct 1, 2009
    1,487
    NY & Miami
    #2 rocketman, Oct 18, 2018

    Don't take it personally.....I believe they are a no show at the New York Auto Show too.
     
  3. gilly6993

    gilly6993 Formula 3

    Aug 20, 2009
    2,479
    Longmeadow, MA
    Full Name:
    Eric
    #3 gilly6993, Oct 18, 2018
    Take it personally?

    Auto shows are dying a slow death IMO. With things being leaked/ unveiled on the internet many big manufacturers are skipping shows. The costs far outweigh the benefits.....


    Sent from my iPhone using Tapatalk
     
  4. Texas Forever

    Texas Forever Seven Time F1 World Champ
    Rossa Subscribed

    Apr 28, 2003
    76,209
    Texas!
    #4 Texas Forever, Oct 18, 2018
    Why should Ferrari attend a car show? What's in it for them?
     
  5. Innovativethinker

    Innovativethinker F1 Veteran
    Silver Subscribed

    Aug 8, 2009
    8,668
    So Cal
    Full Name:
    Mark Smith
    #5 Innovativethinker, Oct 18, 2018
    Brand promotion.
     
    Jaguar36 likes this.
  6. Texas Forever

    Texas Forever Seven Time F1 World Champ
    Rossa Subscribed

    Apr 28, 2003
    76,209
    Texas!
    #6 Texas Forever, Oct 18, 2018
    Brand promotion is one thing Ferrari is really, really, good at.
     
    Boomhauer likes this.
  7. Jaguar36

    Jaguar36 Formula Junior

    Nov 8, 2010
    840
    Cherry Hill, NJ
    #7 Jaguar36, Oct 18, 2018
    At the Philly auto show Ferrari NA has never shown up. Algar usually has an area though. However they are always cordoned off in a special area so you can't up close to them. Always seems like a mistake to me. There is so much talk of young folks not caring about Ferrari's, well at the auto show there are a ton of younger folks and they are all over the Porsches, Vettes, and other sports cars. Cars where they could get up close to and in most cases sit in.

    I realize that there is the cost associated with a thousand people touching the car, but how can Ferrari expect people to fall in love with cars they never get a chance to see up close?
     
  8. randkin

    randkin Formula 3
    BANNED

    Aug 2, 2015
    1,497
    Somis, CA
    Full Name:
    Randy
    #8 randkin, Oct 18, 2018
    To me annual auto shows by the manufacturers have always been a big deal. Looking at all the new models seeing the new options etc. It was at an auto show a very long time ago when I saw my first Ferrari, a pontoon TR, I thought it was the most beautiful car I had ever seen but at 8-10 I was pretty impressionable. But that show told me I wanted a Ferrari if I could ever afford one. So long term they got a customer from having attended an auto show. What happens when our generation goes away and the kids now just want some self-driving econo box with all the high tech stuff and a car is just a means of getting from A to B.

    I get it that the cost to go to every auto show is a lot but I would think the LA market would be worth the cost. LA loves its cars and certainly has both the population and weather to support sports cars. IMO:rolleyes:
     
    brianweekes likes this.
  9. jjtjr

    jjtjr Formula Junior

    Aug 29, 2016
    680
    Vermont
    Full Name:
    john truskowski
    #9 jjtjr, Oct 18, 2018
    I did. Then I got up close. Loved it even more.
     
  10. anunakki

    anunakki Seven Time F1 World Champ
    Owner Rossa Subscribed

    Oct 8, 2005
    72,935
    Las Vegas Nevada
    Full Name:
    Jerry
    #10 anunakki, Oct 20, 2018
    Final nails are being put in the auto shows. The exotics havent participated in many years. The ROI is not worth it.
     
  11. anunakki

    anunakki Seven Time F1 World Champ
    Owner Rossa Subscribed

    Oct 8, 2005
    72,935
    Las Vegas Nevada
    Full Name:
    Jerry
    #11 anunakki, Oct 20, 2018
    People with the money to buy a Ferrari can see them up close.
     
  12. Redneck Slim

    Redneck Slim Formula 3
    Silver Subscribed

    Mar 10, 2011
    1,451
    Palo Alto,CA,USA
    Full Name:
    Walt Kimball
    #12 Redneck Slim, Oct 20, 2018
    Ferrari doesn't need to advertise or promote. Demand exceeds supply.
     
  13. Schulz308

    Schulz308 Formula 3
    Silver Subscribed

    May 21, 2014
    1,454
    STL USA
    #13 Schulz308, Oct 21, 2018
    Youngsters still find Ferrari through online and gaming. But the shows are much more inspiring.
     
  14. gilly6993

    gilly6993 Formula 3

    Aug 20, 2009
    2,479
    Longmeadow, MA
    Full Name:
    Eric
    #14 gilly6993, Oct 21, 2018
    For the most part a Ferrari is something you think/ dream about and go buy, regardless if you see one at an auto show.....
     

Share This Page