P Sales Up 58% Y/y

Due to very robust sales of the Cayenne P sales are up 58%. 911 and Boxter were down.

 

how are these numbers figured? meaning, are they talking sales to customers or sales to the dealers??? i see a gillion cayennes all over the place, i just find some of these reports hard to believe. b/c even if the dealer hasn't sold the car, it seems like it would still "count" towards porsches bottom line. yes? no?

 

As they also announced they are increasing C production I doubt they would be doing this if they couldn't sell them.

 

Ty, like it or not, the Pepper Car has been a life saver for Porsche because Porsche has really screwed up the branding of its Boxster and 911 franchises. The Boxster has gotten too expensive to be an entry-level sports car. At the same time, it doesn't have the go juice to complete against even sport sedans. And, of course, the reason Porsche keeps the ponies down is because it needs to protect the 911. Now with the better 911s crossing into 6-figure territory, the 911s are starting to come up short against the competition.

Hopefully, Porsche will use its Cayenne profits to do the right thing which is --

1. Put the twin turbo motor in the Boxster.
2. Turn the 911 into a GT car, i.e., the C4, and
3. Build either a front or mid-engined V10 for the masses.

But hey, I'm not a stockholder so the company can do whatever it wants.

DrTax

ps From talking to salespeople around the country, most Cayenne buyers are new Porsche buyers.

 

And it is going to increase as they are set to release a more affordable Cayenne (V6 model).

You have to give their execs credit....the company is making money (which is afterall the bottom line).

 

... and its pretty much the only significant independent "small" sports car company.

Ferrari,Maserati - FIAT
Lambo, Bugatti - V.A.G
Aston Martin, Jag - Ford
Lotus - various disgruntled owners

That leaves us with TVR which is joyously non-conformist, but not sold in the US. Morgan which is an anachronism, but very cool with it.

There are lots of very nichey players out there making 10s of cars, but its v impressive that Porsche is still mostly in private hands.

 

Absolutely. They have been viciously true to their roots and have done what they can to keep it that way. That, and racing are the main reasons why Porsche is tied with Ferrari as my #2 favorite marque.

Those Boxsters are a bit underpowered, but they are an awful lot of fun.

JR just stuffed a 3.6 liter Carrera engine in a Boxster S for a customer. The thing hauls ass. So there is always the creative way to go.

Cheers