Palm Beach Cavallino Classic | Page 7 | FerrariChat

Palm Beach Cavallino Classic

Discussion in 'Events Discussion' started by amenasce, Aug 29, 2022.

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  1. rob lay

    rob lay Administrator
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    there was a wave before the event last year over the judges, but then barely a ripple after, I imagine it is still a ripple. There will be the usual "feedback" topics like ticket prices, access, corporate vs. enthusiast, and operational. even more so than last year the people that go will enjoy it and have positive things to say, the negativity will come from people who didn't go and most likely haven't been since long before Canossa took over. let's do a Vintage Vintage Cavallino, each year take us back to a year like 2000 to reproduce everything including the prices. :D
     
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  2. Rifledriver

    Rifledriver Three Time F1 World Champ

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    None were invited this year. There was some fallout, there will be more. It is highly likely none will be detectable by more than a very few who are not involved.
     
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  3. HotShoe

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    Odd that you weren’t so supportive and positive about Cavallino until Canossa bought it. :D
     
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  4. TTR

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    So less experience will rule the day, but entrants won't complain as long as they get a Platinum and a nod in the print ?
     
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  5. rob lay

    rob lay Administrator
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    actually a good point. John Barnes hated FerrariChat, he actually thought Jim Glickenhaus owned FerrariChat. While his ad revenue went down 2002-2020, ours went up.
     
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  6. HotShoe

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    Despite any bad blood between you and John you have to admit and respect the fact that he created THE preeminent Ferrari event and THE most respected journal of Ferrari history worldwide.

    I can’t speak to ad revenue but I assure you that the magazine and event did nothing but thrive and grow from 02 to 20. I’m sure most here and agree with that. I’ve gone since 1996.

    After all, if Cavallino wasn’t successful and respected Canossa would not have bought it in the first place. :)

    Hopefully Canossa will be as good a steward of Cavallino as John and Alicia. In fact, I hope they make it even better for many generations to come.
     
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  7. rob lay

    rob lay Administrator
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    I think you are mostly right, but Cavallino wasn't thriving. John wanted to get out for many years, Cavallino magazine was hurting, and the event was a pain in the ass. Canossa bought at a good time and has a stellar recent history with how to run elite events.
     
  8. Texas Forever

    Texas Forever Eight Time F1 World Champ
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    It will be nothing like it once was. That's okay. Nothing stays the same. Life moves on. If you don't like the new Cavallino, don't go.
     
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  9. rob lay

    rob lay Administrator
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    you think John grew the number of Cavallino subscriptions and ad revenue the last 10 years?

    Cavallino respected, but you don't buy something unless you think you're getting a discount on the buy and can grow it from there. Now if you are selling a property like this, you start off top dollar, every year that goes by and no interest you have to keep lowering the price until you find the market. Just like selling a car. Some cars everyone wants as they're new or restoration completed, it is an easy market. Some cars are older with a bunch of patina, they need a good restoration and they are unique to the point you need decades of experience with how to operate it properly. That's a hard market.
     
  10. Jack-the-lad

    Jack-the-lad Seven Time F1 World Champ
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    Change may be inevitable…..but is it better or for the worse? As a decades-long subscriber and, until the last few years, a regular attendee, I don’t see the changes as positive from my perspective. It’s difficult for a corporate entity to take over the vision and passion of one man without corrupting it with corporatism to some extent; to put its mark on the product even if that means diluting or homogenizing it. The same thing is happening with the things that Hagerty has taken over.
     
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  11. rob lay

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    It's a complex environment.

    Single person operated events can achieve great things in their time like Cavallino or Amelia. A passionate person with a vision and no "committee" inefficiencies. It is near impossible for anyone or any company to take one of those over and be the same. Although not your method of grading, but from their perspective and many, Cavallino might be successful if more profitable, more elite, and better quality cars.

    Club or "committee" events like FCA Nationals and the Monterey events will be more consistent and long lasting as they're not as dependent on a single person.

    As old codgers we can't call them wrong, but the younger car generation isn't into these types of events at all. They would rather do cars & coffee or rallies with stickers plastered over their car.
     
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  12. Jack-the-lad

    Jack-the-lad Seven Time F1 World Champ
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    Ironically Canossa seems to be pricing its events for the older generation instead of making them more appealing (c&c vs. field shows) and accessible ($$) to younger people. I see nothing in their event schedule…..CC and tours….that would be considered directed to a younger audience.

    They should have taken a couple of years and made a better effort to understand the American market. Making the CC weekend even more elitist was definitely tone deaf.
     
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  13. Edward 96GTS

    Edward 96GTS F1 World Champ
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    ^ so true. they are pricing out thousandaires and paper millionaires. the ones who aspire.
     
  14. rob lay

    rob lay Administrator
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    I don't think you understand. The market is car people spending $$,$$$ not $$$. Cavallino is one of the lowest priced events they do at $,$$$. These aren't all old people, these are middle aged people too. Almost everyone on the dealer lists is willing to spend this much money. Almost everyone with a Ferrari worth high 6-digits or more is willing to spend this much money.

    It is a rich man's game and Canossa has found a great niche because this market was underserved for a long time. Just look at the events they are pulling off with the numbers showing up and quality for $$,$$$. People need to get it in their mind these events aren't the ole Concorso Italiano or the average FerrariChat user. These events are targeting the top 1,000 Ferrari collectors in the world who want everything to be 5-star and no riffraff around. If even 10% of those guys show up the events are a huge financial success and we will start seeing more and more quality cars as the top collectors are more comfortable coming. I know people grumble about Ferrari's involvement, but that will actually make the high end more comfortable too.

    broke dicks need not apply







     
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  15. Edward 96GTS

    Edward 96GTS F1 World Champ
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    ^ you are correct but blinded to the fact that it prices out the generations needed to sustain the enthusiasm.
     
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  16. HotShoe

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    How can the younger generation even try these events the way they are currently priced? Do you know any 20 somethings that can afford a $400+ day? My kids love Cavallino and have gone since they were toddlers. Unfortunately that's just no longer possible.

    FWIW I'm hearing a lot of backlash from collectors and patrons who are taking a hard pass this year due to perceived price gouging. I understand the business model of charging as much as possible but I think they just hit the current accepted ceiling. Hopefully this doesn't negatively affect future shows or entries.

    IMO the future of the event is riding on this year's success/failure.
     
  17. HotShoe

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    Correct.

    Our local cars and coffee regularly draws 1,000+ cars and massive crowds. In fact, all of our local events are packed. There is an enormous, untapped market of young enthusiasts here. I'm not saying to make the Classic super cheap or free, I do think it isn't smart to alienate an entire generation of future entrants and participants.

    To ignore them is foolish as they are the future of the event.
     
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  18. Rifledriver

    Rifledriver Three Time F1 World Champ

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    I do not like what they are doing either but does not mean its a bad business model. Other events can sustain the enthusiasm leaving Cannosa events to be the ones to aspire to. I am not completely sold on its continued success but the involvement of Ferrari may be all they need for that. We shall see.
     
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  19. HotShoe

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    This singular myopic statement sums up everything that is wrong with modern concours and the reason they will die.
     
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  20. rob lay

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    again, I think you are underestimating the income and net worth of the younger generation.

    there are so many examples, just on FerrariChat 20 years ago they joined as High School kids and now they're doctors, business owners, and lawyers making more than 90% of the users on FerrariChat. Ryalex is a great example, remember when he was just a college kid playing video games. I remember when he was in Dallas doing an internship. He has at least a F12 and a 296 on order now.

    most of your 20-35 year olds are making well into the 6-digits and they're in a position to take risks buying Ferraris and attending these events. Compared to guys twilight of their career or retired with little income coming in trying to protect a nest egg that provides only small fractional income.

    it comes down to there are events for everyone and Canossa/Cavallino has a target market that they are EXTREMELY successful at. don't be bitter, just go where you can fit in.
     
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  21. Rifledriver

    Rifledriver Three Time F1 World Champ

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    And the crowds are why many of us do not go, including nearly all of the owners of important cars. That is not what Cavallino ever was. one of the reasons prices continually climbed was to try and make it more exclusive. Same with The Quail but at a lower scale. Events like FCA National need to cater to entire club so it will not happen there.
     
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  22. Jack-the-lad

    Jack-the-lad Seven Time F1 World Champ
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    #172 Jack-the-lad, Jan 4, 2023
    Last edited: Jan 4, 2023
    I’m pretty sure I understand.;) But even people in this forum who can well afford the fees are offended because even rich people…or especially rich people…don’t like to feel like they’re being taken advantage of. If you surveyed the high net worth participants as to what they’d like to see changed I seriously doubt any of them would say, “Raise the prices to PAIN in order to keep out the riffraff.” And for many people the event fees are just the beginning. There’s still the cost of travel and lodging for many spectators and participants alike. I know one prominent collector and multi-year CC displayer who fits the description in your post who’s never going back to CC. He’s going to Pebble Beach instead.
     
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  23. rob lay

    rob lay Administrator
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    not long as there are 1%-ers of 1%-ers. they don't need to make their money off $$$ spectator tickets, they make their money off entrants and world brands.

    there will be successful events for the 10%'ers and the 99%'ers, but Cavallino probably isn't it.
     
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  24. HotShoe

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    I'm not saying they should lower the pricing to have a massive crowd. I'm using that as an example of proof that there is an entire younger generation of upcoming enthusiasts who can carry the torch if they aren't pushed away by snobbery.

    Lol, though I do remember plenty of Classics where it was so crowded you could barely move. In fact, we would make sure to be by the car during the lunch "push" when it would get mobbed.
     
  25. Rifledriver

    Rifledriver Three Time F1 World Champ

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    You have lost sight of the fact that the exact qualities of an everymans event are the exact qualities that prevent owners of important cars from attending.
     
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