Potentially future California owner, price check | FerrariChat

Potentially future California owner, price check

Discussion in 'California(Portofino)/Roma(Amalfi)' started by itwizard, May 23, 2010.

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  1. itwizard

    itwizard Karting

    May 23, 2010
    211
    I'm somewhat new to the economics of Ferrari's, but I've been a long time lurker on this forum.

    Fortune has favored me these past few years, and I think it might finally be time for me to get my fingers wet with a Ferrari, and after reading all the great stories here about people actually being able to get out and use their Californias, this seems like the best route to go down.

    As I've never bought a Ferrari before, I was hoping to get some advice from the folks here, since you all seem to be rather knowledgeable about these things. Right now I have three options for acquiring a fairly new Ferrari California, so I'll lay it out:

    1. Custom Order ~$240k - One of my local dealerships has an empty build slot with delivery around September/October, and with all the options I thought were "necessary" the total MSRP with options ran up to around $240k (magnaride, parking cameras, LED/carbon steering wheel etc. etc.)

    2. One-Owner, 2010 Red/Tan Ferrari California, ~3000 miles, $215k asking - All the right colors, doesn't claim to have magnaride or parking cameras, but more or less everything else I would hope for (including back seats versus a rear shelf).

    3. One-Owner, 2010 Red/Tan Ferrari California, ~800 miles, $225k asking - same specs as (2) (why does nobody get magnaride + rear parking camera...)

    4. Demonstrator, 2009 Red/Tan Ferrari California, ~4000 miles, $215k asking - same specs as (2) except a demo car, a year older, and more miles... don't know why they're asking for the same amount as 2 though.

    Now the big question here is how much SHOULD I be paying for a car like this in economic times such as these. After talking to the dealers I get this vibe that they still have a lot of interest right now, and plenty of people asking about the cars, but nobody actually pulling the trigger, or successfully getting financing. I have the option of paying cash up front, but I'm not sure whether that will get me any leverage (From what I've read here, it seems most people who are in the market for Ferrari's do this anyway).

    Personally I was hoping to snag a used one for $200k and hope that it doesn't depreciate much below $160k over the next 4 years or so (not sure how "high production" California's are, but most dealerships seem to have a build slot available or one coming up soon that's available).

    Also, the decision to get a Ferrari California was one closely made over getting a brand new SLS AMG (which I have a build spot for), which MSRP's at $200k flat fully optioned up. So if you have anything that can be said for or against the California, please do let me know:p

    Thanks so much for your advice!
     
  2. ARED4RE

    ARED4RE Formula Junior

    Mar 5, 2004
    250
    Good question. The rear camera was not an option on the early cars so that is why you don't see it on many cars for sale. The benefits of magnaride are hard to feel because it is hard to arrange a back to back demo and it is a bigger ticket item so many people skip it if they are trying to keep the price down. Here is what I would do: the biggest cast of owning one of these cars is depreciation. While some people don't seem to like the looks of the California, I like it and I think it will be a big hit in the resale market because it is such a usable car. You really can drive it everyday. I would go for ordering a new one and push your build date back to where you get the 2011 model year and order exactly what you want, drive it a lot, and keep it a long time. As a result your cost per mile of use will go down and over time the depreciation hit per year will flatten out. If you want to save a few bucks, don't order the LED steering wheel and stay away from the carbon options.
     
  3. RickLederman

    RickLederman F1 Rookie
    Rossa Subscribed

    Sep 18, 2007
    2,837
    Swanton Ohio
    Full Name:
    Rick Lederman
    The LED steering wheel is actually very handy. You don't have to look away from the road in front of you to see your tachometer, just watch the LEDs. The new software for the magnetic shocks (may be available for the non magniride, do not know) makes a huge difference between Sport and Comfort. And on a long cruise on a bumpy road the softer ride is much appreciated.
     
  4. forgeahead

    forgeahead F1 Rookie
    Owner

    Sep 16, 2008
    4,408
    Rocky Mount, NC
    Full Name:
    Ray
    Agree totally with above. You didn't mention, are the asking prices MSRP or are they discounting for the used status? The demo is non-titled so the warranty will kick in when it is purchased. If you want to cut costs a bit, merely spec it lower. The price difference is not too much, so order new. Don't plan on it having a value of 160 in 4 years (especially off warranty). I have the magnaride. I think the suspension is a high point on this car. Indeed, I don't have a comparison. Go Ferrari all day long over MB!
     
  5. Otnip

    Otnip Rookie

    Apr 10, 2010
    10
    Ferrari is having great success with the California as 60% of buyers are new to Ferrari. (15 Feb 2010 Ferrari press release.) However, the economy is having an impact on overall business and lower overall production (-5%). Bloomberg reported recent worker layoffs and strike.

    http://www.formula1blog.com/2010/05/13/breaking-ferrari-to-cut-270-jobs-layoff-600-and-idle-plants/

    http://www.bloomberg.com/apps/news?pid=conewsstory&tkr=F:IM&sid=a6C6RKjWWM00

    If you want to price the California lower, you can specify the options which are the most desirable to you and order one. Trim finishes (particularly carbon fiber) increase the price disproportionally relative to depreciation. You can price a new vehicle around $205K with minimal options including the $4K guzzler tax and transportation and decently outfitted at around $210K (magnaride, full-power seats, cruise, shields, AFS lighting, iPod, and some additional internal colors). Trim out prices like Daytona seats, diamond-finish wheels, 20” wheels, etc., increase the price relative to value (IMO). These figures exclude sales tax.

    Given the success of the California and limited production, my experience has been dealers seem unwilling to discount on ordering a new California. Anyone have other experience, eg., received a discount on ordering a new California?
     
  6. Napolis

    Napolis Three Time F1 World Champ
    Honorary Owner

    Oct 23, 2002
    32,118
    Full Name:
    Jim Glickenhaus
  7. Eddy67

    Eddy67 Rookie

    Jan 8, 2010
    12
    Celebration, FL
    Is there a website in which we can price up a Ferrari (California) with chosen options or is a visit to your local dealer the only option ?

    Thanks
     
  8. forgeahead

    forgeahead F1 Rookie
    Owner

    Sep 16, 2008
    4,408
    Rocky Mount, NC
    Full Name:
    Ray
    #8 forgeahead, May 24, 2010
    Last edited: May 24, 2010
    www.ferraricalifornia.com
    You may get an option list with prices from any dealer. In addition, it is on here somewhere. I will try to find it and post later.
     
  9. not4one

    not4one Formula Junior

    May 23, 2010
    887
    CT, FL
    My experience from a month ago was don't hope for a discount. My Silverstone order (from Feb) was not going to be delivered until Nov. I went for a Mugello/Couio demo (6 months old - 800 miles). It listed at 225. I got 3 grand off + got the protective film thrown in (it had been installed by dealer)...and saved an additional 1.5 grand because the car came with a couple of things (the dimming mirrors?) that are no longer standard.

    Personally I would try to keep the spec below 230...that gets you the magnaride, daytonas, 20"'s, power seats, some leather additions...the stuff that most people really want. Personally I don't think the 250 level will hold it's value....you don't need a camera, and the carbon fiber is hard to spot.
     
  10. itwizard

    itwizard Karting

    May 23, 2010
    211
    Wow, those are substantially cheaper than the asking prices at these dealerships for used models. $199k for one with 340 miles? Unless that's very close to a base model it sounds like a pretty good deal.

    I recalculated an optioned up Ferrari California with most of the trimmings, and the total came up to about $220k. Not exactly sure how I managed to spec something up to 240-250k earlier. The cost difference then between a used one and a brand new one is pretty darn close, although I'm still amazed at the price of some of these options. Makes me wonder whether a completely base model ($192k?) would fare well in the real world:p
     
  11. 612scag

    612scag Formula Junior

    Jan 14, 2010
    557
    Rick, quick question, when did the new software for the magnetic shocks come out and how can I check if I have the updated software on my car?
     
  12. 612scag

    612scag Formula Junior

    Jan 14, 2010
    557
    No discounts on ordering a new one now either. Don't think there will be one for a while.
     
  13. forgeahead

    forgeahead F1 Rookie
    Owner

    Sep 16, 2008
    4,408
    Rocky Mount, NC
    Full Name:
    Ray
     
  14. technom3

    technom3 F1 World Champ
    Rossa Subscribed

    Mar 29, 2007
    18,616
    Phoenix AZ
    Full Name:
    Justin
    if the overall goal is have a luxury car/item not depreciate more than 40k in 4 years... you probably just shouldn't buy it. i am not saying you can't afford it etc... please don't take it that way. I am just saying, there is no way in gods green earth that this car is only going to depreciate 40k in 4 years.


    I love the cali and am a big supporter of the car. But Ferrari is going to pump out as many as they need to... and its not going to hold to well for future values. Id say this even for the 458 italia too. Its just my personal opinion on luxury items in this economy.
     
  15. Simon^2

    Simon^2 F1 World Champ

    Oct 17, 2005
    12,313
    At Sea Level
    You probably should have another cup of coffee... My out the anus guess... 90-125k in 4 years. put 50K mile on it and expect it to be worth less than $90K.
     
  16. jet

    jet Formula Junior

    Apr 12, 2004
    837
    Bay Area
    F o SF currently has a pearl white Cali with MSRP of $278K! It's the highest optioned Cali in the country. Seems there is a huge pricing range for a model that's less than a year old.
     
  17. MalibuGuy

    MalibuGuy F1 Veteran

    Sep 18, 2007
    5,892
    I wouldn't get my hopes up about either of these cars holding their value 4 years from now- Ferrari or Mercedes.

    Cali vs SLS? If you want a convertible then your have your answer. But wait the SLS roadster is due out in a maybe a year or two! Hmmm.

    I drove past a red SLS on PCH early one morning last week. It is a completely different sort of car. Not that I didn't like it. Why don't you drive one and then you can see for yourself how they compare.

    If you want to get the best price then call around for the used ones and haggle.

    But if you are a stickler for details, it might be just as much fun to order your own personal specification: seat style, carbon trim (rear license plate aperture) Magnaride, wheels etc
     
  18. TOOLFAN

    TOOLFAN F1 Rookie
    Rossa Subscribed

    Mar 23, 2005
    2,807
    California
    #18 TOOLFAN, Jun 7, 2010
    Last edited: Jun 7, 2010
    No it's not, not by a long shot. I know of at least two cars that had window stickers over 300K. By the way expect the car to depreciate like a falling rock, no offense to California owners I think it's a fantastic car, they (Ferrari) are just making too many of them. There are already over 1,000 here stateside. To expect only a 10K a year depreciation over 4 years is just too optimistic. That means the California would hold its value much better than a Scuderia, 599, 430 spider etc. all of which were made in smaller production numbers than the California projections. In addition the California "M" is coming in 2013 which will drive California prices down further.
     
  19. Senna1994

    Senna1994 F1 World Champ

    Nov 11, 2003
    13,192
    Orange County
    Full Name:
    Anthony T
    Over $300k? What options can you do to add $100k to the car, it already has the brakes as standard that used to be the big ticket item.
     
  20. jet

    jet Formula Junior

    Apr 12, 2004
    837
    Bay Area
    Over 300K? I'll talk to my buddy at the dealership to see if you add every possible option to the car, if it will go over $300K. But I agree about your point on depreciation. There will simply be too many around
     
  21. TOOLFAN

    TOOLFAN F1 Rookie
    Rossa Subscribed

    Mar 23, 2005
    2,807
    California
    29K for out of range paint, carbon sills, gas gap, bicolor livery etc. The car is rather pretty, however I don't know what pushed the second car over 300k I will ask the owner. The paint is on the car is not some other car company's standard color like many of the out range color combos such as the "Smurf 430" which is a standard Mazda car color. A very well known collector of yellow Ferraris will have a California with a sticker over 300k as well. I will try and get his window sticker when his car arrives. There are many non standard options for these cars that are available at the right price. For instance I know of 430 Scuderia that was almost equipped with a sun roof! There is a 430 Spider with a full factory alligator interior, it is hideous. Ferrari will do almost anything for the right money.
     

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