Reason #192 that Ferrari SUCKS!

Sounds like Ferrari had better sell a lot of them new SUVs or lose the name back to Purosangue.

 

Too bad Ferrari won. Purosangue doesn't exactly roll off the purotongue.

 

Or....

.....Ferrari DID Google the name, approached the foundation with a seven figure offer and was rebutted simply BECAUSE it was Ferrari asking.....

.....The foundation then attempted to extort the big bad goliath company, telling Ferrari that if it didn't up the offer to nine figures or more, they would start a media tour claiming they were taken advantage of and they are the poor little foundation just trying to make it by.....

Just saying there are two perspectives to the accusations and Ferrari had to resort to legal means.

Just assumptions on my part, playing the devils advocate as I do at times..

Personally, I like La SUV better...


;-0)


Steve

 

They spent just under $9,000 in court to fight this, would you believe it, and the attorney gets one of the first SUV's to boot as a bonus for winning...


<shrug>
J/K
How would I know?

S

 

This. Not a good name, but regardless the optics of the suit are worse.


Sent from my iPad using FerrariChat.com mobile app

 

Consider this, the “charity” spent all of $4000 to promote anti-doping in 2019.

my guess is this. Ferrari said, well give you some modest amount to take over something that to me seems like a vanity project. Person asked for much more $$$$.
Of to court we go.
reminds me a lot of Nissan.com

 

The plot thickens… notice who filed legal action first….

http://www.hfgip.com/news/ferrari-purosangue-vs-purosangue-charity

 

We don’t know, but the narrative of global corporation versus small charity is already out there.

I worked in marketing for a global company, and you really don’t want to have to get into this discussion.

Problem is any real-word-based name you can think of is probably already used somewhere, and Purosangue wasn’t in a remotely similar business. There could have been some polite discussion and leave it at that.



Sent from my iPad using FerrariChat.com mobile app

 

Totally agree Rob- But I think Ferrari is smart like a fox perhaps- All this drama just brought additional light and discussion to the name and as such the new model. As the saying goes "there is no good press or bad press- just press" <or something like that>

Before this pretty much nobody knew of the Foundation- Now millions do- so perhaps an immediate financial loss for them but long term? Perhaps a silver lining.

Obviously my marketing resume isn't at the top of the pile at Ferrari but to me the name is difficult to pronounce and spell and departs from their usual naming schemes- perhaps on purpose since so does the vehicle- who knows.

Personally I would have done "La Prestazione Utilita" or something-

But that's why my phone is not ringing from Maranello- Ha

 

This sounds vaguely familiar (circa 1995) -

Jaguar Cars Ltd. has settled a lawsuit with the Jacksonville Jaguars

JACKSONVILLE, Fla. (AP) _ Jaguar Cars Ltd. has settled a lawsuit with the Jacksonville Jaguars, a new NFL expansion team, over the team’s name and original logo, the team and company said Monday.

Jaguar Cars, a division of the Ford Motor Co., had claimed the name and logo infringed upon its leaping-cat trademarks.

Details of the settlement weren’t disclosed, but Ford Motor Co. will be the official automobile partner of the Jacksonville Jaguars, officials said.

Ford and its divisions, Lincoln-Mercury and Jaguars, will be the exclusive sponsor of the Jaguars in the categories of domestic and foreign automobile and truck manufacturer, retail sales and leasing. The agreement provides for stadium signs, advertising and exclusive broadcast rights.

The team has changed its logo from a leaping cat to a snarling feline.

 

wonder if the court system in Italy is corrupt and the party with the bigger bribe wins.

 

Why not just change the name to " Snowflake " and avoid the suits . Good grief , whos the imbecile that came up with the name, maybe the same imbecile that decided to build it in the first place.

Thank you

 

They should have called the Panettiere- The Breadvan- would give it some historical connection to Ferraris past


Sent from my iPhone using FerrariChat

 

Different country…..different rules. In the US Ferrari would be forced to write a big check and license the name from the owner. In Italy…..unless you really use it…..someone else can use it too.

Still probably better than China where they don’t bother to even ask to use your trademarks and copyrights.

BTW….not a fan of the name.

 

I think a better name would have been the La SellOut.

 

I'm not a fan of the Purosangue name either but perhaps "La Sacrilege" was taken by an organizations with bigger pockets or political clout...no, I didn't do a Google search.