I think they'll get pretty bored waiting around to see cars like this go by. Despite the mechanical (and non-mechanical) eye candy, I think it will suck beyond enjoyment. I'd rather go for a drive.
Exotic cars bring attention everywhere because of they're unique looks and power. I don't believe the movie will bring more attention then now.
Watch the "Behind the scenes" trailer. The coolest car is the Turbo Cayenne with the camera boom on top filming infront of the sports cars.
The film is a stupid tale about fabolous cars with cool guys and bad girls ... but i'm still going to go the cinema and watch it ... not once ...