Resale friendly color schemes around the globe | FerrariChat

Resale friendly color schemes around the globe

Discussion in 'Ferrari Discussion (not model specific)' started by 2k8SB, May 3, 2013.

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  1. 2k8SB

    2k8SB Karting

    Oct 20, 2004
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    Central Florida
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    Nathan
    Hi All,

    Having lived in both the Europe and the US I see different trends in what is considered a 'safe' or 'resale friendly' color scheme.

    When I lived in the UK and looking for my first F-car the majority of official UK cars were Rosso Corsa with Rosso Carpets and Crema seats, this is what was considered a 'safe' choice for resale.

    I eventually bought my first F-car from mainland Europe where there seemed to be a large number of vehicles in Rosso Corsa with Nero interior, in that market this seemed to be the common choice.

    Now living in the US, I hear of Rosso Corsa / Tan being the combination that is most popular.

    I find it interesting that different countries have a broad range of tastes, I suppose some of it has to do with practicality in certain climates. What other combinations are popular in other regions, it would be interesting to get a more global view?
     
  2. TheMayor

    TheMayor Ten Time F1 World Champ
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    Feb 11, 2008
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    Crema is really popular in the UK but would never sell in the US.

    It is odd that point.

    I saw a 5 Series BMW at the LA auto show in complete white leather and people literally puked! :)
     
  3. 2k8SB

    2k8SB Karting

    Oct 20, 2004
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    Maybe because it is so dark and dreary most of the time in the UK (I'm a Brit), the crema provides a bit of brightness?
     
  4. Ducman491

    Ducman491 Formula 3

    Apr 9, 2004
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    I really like the red with crema combination but I imagine its a nightmare to keep clean.
     
  5. Bullfighter

    Bullfighter Two Time F1 World Champ
    Lifetime Rossa Owner

    Jan 26, 2005
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    +1
     
  6. Robb

    Robb Moderator
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    Feb 28, 2004
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    I love crema interiors especially with all blue exteriors. I would fit in with the Brits.

    I think tan or black work well with most colors.

    Red interiors can be striking but are not safe in any country I would say.

    Blue interiors are also not safe.

    Robb
     
  7. sammyb

    sammyb Formula 3

    Jun 23, 2006
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    I always buy my new cars based only on the resale value. ;)

    There really isn't good data out there on the effect of color on resale value for a specific make and model outside of dealer sales (which is often inaccurate) and auctions. Most of the information regarding this is outdated at best and apocryphal at worst.

    I personally have yet to see any hard evidence that any color combo for an F-car sells quicker or for more money. The only evidence of color affecting resale I have seen is for a particularly garish blue with green interior 456GT that was for sale at Park Place Motors in Bellevue, WA for quite a while. Of course, the slow sale and declining asking price (there are no records of selling price) also reflects Park Place's sketchy reputation.

    Brown was always called "stick around brown" due to poor resale and "resale red" for top price...but that was based on early 1980s conventional wisdom for sports cars...when in actuality, Porsches, BMWs, Mercedes, Corvettes, Cadillacs, and other brands sold very well in shades of bronze and brown. In the 1990s, softer gold hues became among the most popular colors, thanks to Toyota/Lexus and Honda/Acura featuring the color.

    If you want the best price for resale, buy what you like, treat it well...and advertise it appropriately and give yourself enough time to find a new owner when you want to sell it.
     
  8. TheMayor

    TheMayor Ten Time F1 World Champ
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    #8 TheMayor, May 3, 2013
    Last edited: May 3, 2013
    Exterior color depends a lot on the car style. A recent poll in the Corvette forum showed that the biggest choice for the new model would be one of two types of red (metallic or bright red)

    No way that's common amongst all cars overall. Not even close.


    So they resale color also depends on what car you're talking about.


    There's an old saying in design school: you can never go wrong with mixing red, grey, black and white in a design. If you use silver as a grey, you'll see that 90% of all cars call into this category.
     
  9. sammyb

    sammyb Formula 3

    Jun 23, 2006
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    Corvette sales over the last decade have favored black over red, although sometimes a darker red/maroon has also been offered. This is a very interesting issue, because from 1970 through 1976 you couldn't even buy a new black Corvette. Black was so 1940s! ;)
     
  10. Llenroc

    Llenroc F1 Veteran
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    The reason why you couldn't get black on corvettes back in the 70s was because of chevys poor quality body work with the fiberglass, ie; black shows imperfections too easily. The paint quality was so bad in those years dealers had to repaint cars that came from the factory with seams showing and just bad paint in general.
     
  11. Nativetroy

    Nativetroy F1 Veteran
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    With Ferrari, I think red will always be safe. Black, yellow, and blue are also popular, along with shades of silver/grey. Interior wise it's just best to stick with basics that are easy to clean. I like black or grey I interiors, but living in Florida, I've always had a tan interior. I've been in convertibles with a black interior, it's not fun.
    The model also has a lot to do with it. A yellow FF is never going to sell as quick as a silver or blue car. But a yellow 355 will probably sell quicker than a white one. Not that any of it matters, as long as you like it.
     
  12. sammyb

    sammyb Formula 3

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    That's an urban legend. (You're venturing into two of my wheelhouse areas here -- automotive urban legends and Corvettes.) Black was introduced to Corvette buyers in 1956 as Onyx Black -- it was the second most popular color in '56 and the most popular color in '57. In '58 the name changed to Tuxedo Black and was a mainstay through '69, but new color introductions meant black became less popular for Corvettes, not to mention all other cars throughout the 1960s.

    When the color was dropped, the fiberglass was far better quality than back in the 1950s and 1960s. The largest issue was not when the car was new at the dealer, but as the higher torque big block engines combined with tissue-paper chassis ridgidity to cause stress cracks over the years. This was an increasingly common issue as used C2s and C3s were modified for more power and then shod with more modern soft compound radial tires in the late 1970s, 1980s and beyond.

    In general, Chevy's Corvette fiberglass quality was far ahead of most automakers. You should see what passed quality control on the S1 Lotus Elan or Lotus Elite. Makes Corvette bodies look straighter and flatter than Mitt Romney!
     
  13. TheMayor

    TheMayor Ten Time F1 World Champ
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    Yellow has definitely suffered in the past 3 years in favor of white. How long that will last is questionable but it's harder to sell yellow cars now than it ever has been. I don't know about 355 but for F430's, it's become a problem.

    I agree you should not buy a convertible with a black interior if you live in a sunny climate.
     
  14. synchro

    synchro F1 Veteran

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    #14 synchro, May 4, 2013
    Last edited by a moderator: Sep 7, 2017
    Thank you for such a timely post - I'm pondering the exact same on my 1972 Euro Dino which has been Rosso Corsa red. With the Dino Compendium book being released I found out the original color was FLY Yellow. I have two Dinos and this one is slated to be sold, being down to bare metal now.
    Image Unavailable, Please Login
     
  15. TheMayor

    TheMayor Ten Time F1 World Champ
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    On classics, you can't go wrong with yellow. But fewer and fewer modern Fcars are coming in that color.

    I love yellow on Dinos -- works great with the badge. Yellow is for sure... classic!
     
  16. sammyb

    sammyb Formula 3

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    You can never go wrong with "original". FLY Dinos are gorgeous. Of course, all Dinos are gorgeous!
     
  17. Nativetroy

    Nativetroy F1 Veteran
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    I wonder if the size of the car has anything to do with it. I like yellow 360s, but I have seen very few yellow 430s. The 458 looks good in yellow, but I prefer other colors. It seems colors cycle, look at all the satin black and other matte cars.
    And I think the Dino would look awesome in Fly yellow.
     
  18. plugzit

    plugzit F1 Veteran
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    Hard to go wrong with a company's racing colors.
    F=red
    Porsche=white
    Ford=blue
    Britain=green
    Chevy=yellow (?)
     
  19. Robb

    Robb Moderator
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    Feb 28, 2004
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    I recently got back from the factory in Maranello and the Enzo Ferrari museum in Modena. I was curious about the history of yellow because I just bought a yellow 355.

    In one of the videos, they said that Enzo wanted to race his cars in Yellow but because Alfa had already chosen red for so long, that Ferrari had to follow suit with red for their racing cars because of the country standards.

    Great story in the museum about his logo development and his life.

    Robb




     
  20. wrxmike

    wrxmike Moderator
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    I would go with whatever the original colour was for the Dino. Fortunately they look GREAT in yellow.

    M
     
  21. furmano

    furmano Three Time F1 World Champ

    Jul 22, 2004
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    Yeah, it really is interesting. Maybe it does have something to do with the climate, the amount of sunlight. Or maybe it has to do with some other cultural factors.

    I'm not a fan of crema and red carpets, too bright for my taste. But hey, vive la différence. Thank God we all have different tastes!

    -F
     

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