Hi everyone ! I am currently doing a master degree in Marketing in the UK, and I chose to work about the brand Ferrari for one of my module (Strategic Brand Management). The problem is that i have much trouble to find information about the brand in articles, or books. I also have to do interviews among Ferrari enthusiasts, but there are mainly girls in my course, so they are far from passionate about the brand I chose. By the way, I chose Ferrari because for me this is a brand different from all other brand, there is something special about it, that you can't really describe, but that is kind of magical... But now, I have problems to write my essay because i did not find many people that can talk about the brand... So, if you have time, can you please leave on this post your opinions, feelings, past stories about Ferrari. Key words are sufficient, just describe your relation with the brand, how you love it and why... It can really help me ! Thank you very much in advance !!! Celine.