You are joking, right? Nico is the ideal poster boy for any product. Young, athletic, fair hair, blue eyes, Germanic looking, he can appeal to the public in most countries and be the product ambassador for many companies. Oriental women love that type of men, and Asia is the biggest market. He can be big in Europe and North America as well, if he wants to. No comparison with his track rival who appeal to a marginal audience.
That might be important to Lewis, but I really don't think Nico is going to care! He's got plenty of money in the bank, and unlike Lewis he's not a media diva, he's a family man, so I can't seeing him giving that much of a s:censored:t about endorsements or what others say about him. Lewis on the other hand has a Beckham-esque need to be seen constantly in the media, and to be a noted public celebrity as well as a sportsman. He's media diva who needs to be seen at all the top events and parties, with the latest trendy people, wearing the latest "in fashion" clothes, with the right I get the impression that Nico could happily retire and be with his family, rarely to be seen ever again (much in the same way that Mika Hakkinen has). When Lewis finally retires, he will still have a desperate need to be seen in the media one way or another, just like David Beckham does!
Hamilton is significantly more marketable in the US than Nico. Within the racing community, I've yet to meet a single young fan of Nico. It's typically Hamilton, Ricciardo, Max.
Nico lacks charisma and popularity. Retiring as WDC won't help either. He was barely known before and now he is gone from TV. Lewis is a global megastar. He even made it to the CNN main page. Few F1 drivers made it there, in fact only MS comes to my mind
Same here. I know nobody who is a Nico fan but plenty Hamilton fans. Kinda like the opposite of FChat.
I know a Jamaican lady that is a Hamilton Fan. Most people in the US are Ferrari fan's, so whoever has driven recently is the only F1 driver they can mention. Otherwise, Kimi is the clear favorite. The fact is, in the US, the closest to knowing anything about racing most people get is some form of invulnerable 300MPH drift car in a cell phone app.
You are too focused on the European market. It's declining compared to Asia, the Middle East were most people are attracted by the kind of image projected by Rosberg. I will have to spell it for you, but on some market, using someone like Hamilton, some one of mixed race, half African, would be a terrible mistake to promote a product. Some countries are very sensitive to that; China, Japan, Korea, even India. As for charisma and race results, they don't count much on posters. After all, most male model are unknown, but they look attractive; that what matters. Hamilton appeal to people like him, marginals... It has to be said that Hamilton would be acceptable in Brazil, the Wet Indies, Africa and some parts of the States perhaps?
Funny how the Hamilton sycophants would invent absolutely anything to devalue Rosberg success, by attacking his character and even going as far as saying that their idol is more marketable. Bahhhh, pass me the sick bucket .... This is supposed to be a serious forum.
Dude, I'm not a Hamilton fan - at all. He's super popular here (relative to other drivers), it isn't invented. People follow his every move and they love it. He loves doing it too. More power to him and the rest of the "marginals" - whatever the hell that means...
Right - it's simply a fact. I respect the hell out of Nico and Lewis, but I'm not really a fan of either of them. Nico is fairly boring, and I don't like Lewis' lack of transparency as it relates to racing. ...and I'm sure neither of them would care at all.
Also 60 mins of course. ...and he hangs out with other megastars here in the hip hop community which raises awareness of who he is in a country where only 500k out of 300M people tune in to watch an F1 race each week.
He is maybe popular in the States because of people taste for celebrity cult over there, his extra-curriculum activities and the fact that he likes to promote himself, but all that has nothing to do with F1. Hamilton knows that his audience is among the marginals, not the mainstream public. That's not the same the world over. I don't think he is very marketable in China, for example, and it's a huge market for Mercedes and its sponsors!! This conversation was about Nico not being marketable according to someone. Inevitably, it drifted into another eulogy of Hamilton. Always the same stuff, over and over ...
So what? It makes him marketable. Isn't that what this latest debate is about? WTF is a "marginal"? Trying to give you the benefit of the doubt, but you make it hard. China is a pretty bizarre market to most people in the UK, Europe and all of the American continent. As one small example, they hold shows to best inform billionaires on what they should spend their money on to show others their immense wealth and social standing. Right...it's made up. Nico was on 60 minutes, Nico is in video games which sell tens of millions copies world wide, Nico is more popular on facebook, etc. Just because these things aren't interesting or important to you, does not mean only "marginals" care about them.
How much do you lot think that dating Scherzinger (immensily popular at the time) linked to the Kardashians and spotted with various famous models and Bieber (one of the most famous people in the world currently) has helped elevate his marketability? IMO if he didn't do such things he'd be equally famous as the rest of F1 drivers. I.e. outside of F1, not more than any other British racing driver.
I think that helped a good deal Aren't you forgetting the three WDCs? Plus all the other stats and records of his career. So he is way ahead of your average F1 driver. Of the current field there is only one driver who surpasses him in accomplishments. Americans love a hero and winner and Lewis fits that bill perfectly.
People choosing to live outside the mainstream of society are called marginals. Social marginalization is the relegation to the fringe of society. It is a term used widely in Europe and was first used in France. It used to be because of upbringing, social deprivation, poverty or ethnicity, but now its mostly by choice.
+1 They are not real friends, rather carefully calculated acquaintances to bolster his marketability. He assumes most people are dumb and cannot see through it
Being a big shot among celebrities doesn't necessarily make one marketable outside that sphere. Most people don't follow and have no interest in the celebrity circus, and would certainly not be influenced by someone who shines there. Hamilton is just showing off in an environment he wanted to join to get some identity. He isn't a very popular guy among the motor racing crowd, that is obvious. He always stand alone when he is among his peers on the race track, so he has found through his "music" another coterie outside F1.
That's hilarious that you think all of his fans are marginals. I know fans of his here that include: Young, affluent karters Young, poor karters Neurosurgeons Great racing drivers Pilots CEOs Entrepreneurs World class engineers College professors ...and many more, and that's just off the top of my head, and just from a very small amount of time interested in racing. I'm sure IWC and Bombardier are trying to reach the "marginals".
No idea. I'm sure some, but no idea how to quantify that. Don't agree. His style and lifestyle appeal to people outside of racing. I don't think that is the case for many, or any other drivers. Some don't share much at all (Vettel; more power to him), and others are boring as hell (Palmer, Ericsson, Pascal, etc as a few examples).
Absolutely. I know some seriously rich white people who love the guy for his sheer talent And I wouldn't call myself marginal either. I'm not a fan but you can't argue with 3 WDCs. Only people who should follow knitting instead would do that
Being known for prancing around on instagram, mixing with weird celebs like bieber and co makes dumbass celebrity followers know you, it doesn't make people watch f1. It does however show every mistake you make in your social life and provide ammunition for people to dissect and judge you and your personality. I have judged elton a total dick for example
