I just saw that Pirelli has new lines of high end sneakers and watches. Would you buy something named after tires? The shoes: http://www.saksfifthavenue.com/main/ProductDetail.jsp?FOLDER%3C%3Efolder_id=282574492074409&PRODUCT%3C%3Eprd_id=845524446127648&R=843652000642&P_name=Pirelli&sid=107E1865FE0B&ASSORTMENT%3C%3East_id=1408474395222441&bmUID=1133360090901 Watches: http://www.wristwatch.com/category.aspx,,categoryID,,16228 What's next? Wool suits from Coker? Bridgestone diamond jewelry?