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Short McLaren film

Discussion in 'F1' started by LightGuy, Feb 8, 2013.

  1. LightGuy

    LightGuy Three Time F1 World Champ
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  3. E60 M5

    E60 M5 Moderator
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    Thanks for posting! Very well done video, enjoyed watching it.
     
  4. Chicko

    Chicko Formula 3

    That was really wonderful...
     
  5. Igor Ound

    Igor Ound F1 Veteran

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    This was already shown at their boring f1 presentation. Not sure reiterating that your boss has been killed by one of his cars inspires any confidence in their potential customers.
     
  6. TheMayor

    TheMayor Eight Time F1 World Champ
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    Wow. Horrible taste IMO. Using a tragedy in racing to promote your brand.

    McLaren -- the man and the company -- has a world of wonderful achievements. It doesn't need this. I don't even see the point -- he died from a mechanical failure as an inspiration to his company?

    Terrible message.
     
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  8. MitchF1GTR

    MitchF1GTR Rookie

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    Wouldn't expect anything else response wise on a Ferrari forum....
     
  9. TheMayor

    TheMayor Eight Time F1 World Champ
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    #7 TheMayor, Feb 8, 2013
    Last edited: Feb 8, 2013
    No, I would say the same if Ferrari made a "spirit of Villenueve" spot like this. I would say it's bad taste.

    I have tremendous respect for Bruce McLaren. I don't think you need to bring out how he died in some "heroic" and "inspirational" way to promote your brand and products.

    They could have talked about Bruce's racing legend and I would would have applauded. Saying it's a Ferrari forum thing just cheapens your comment.
     
  10. GuyIncognito

    GuyIncognito Seven Time F1 World Champ
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    I agree. it seemed creepy to me.

    why not focus on what happened between his first hillclimb and his death instead? that's what really made McLaren what it is.
     
  11. Igor Ound

    Igor Ound F1 Veteran

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    Still better than a clip on Ron Dennis I guess
     
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  13. TheMayor

    TheMayor Eight Time F1 World Champ
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    #10 TheMayor, Feb 8, 2013
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    His Can Am cars are legendary. I would remind people of Bruce brought to racing and how that relates to McLaren today. Driving one of these monsters: that's true courage. No crash protection, no effective roll bar, no fuel cell... driving 10/10's every lap. Bruce was amazing.
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  14. PowerSlide

    PowerSlide Formula 3

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    watched this during their f1 unveiling and i thought how can they use bruce mclaren death to promote mclaren, they should have just talk about his cars how he start mclaren show some of his cars and thats it

    each to his own i guess
     
  15. Fast_ian

    Fast_ian Two Time F1 World Champ

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    +1

    I visited their old factory years back. Hanging high on one wall was his last garland & cup with a huge "We will never forget" banner underneath. Was covered in dust etc. I'd bet Ron won't allow any such "mushy" stuff in the new spaceship. :(

    Cheers,
    Ian
     
  16. Wolfgang5150

    Wolfgang5150 F1 Rookie

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    Can i get the 3:37 seconds back of my life that I just wasted watchingthat??
    I have tremendous respect for McLaren these days, but that was a tasteless, poor video. Talk about a buzkill at the car launch.
    If you haven't seen it don't bother.
    Kevin
     
  17. thoang

    thoang Formula 3
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    Wow, thanks for sharing.
     
  18. LightGuy

    LightGuy Three Time F1 World Champ
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    #15 LightGuy, Feb 10, 2013
    Last edited: Feb 10, 2013
    I really liked it.
    It told a simple story without special effects or glitz that unfolded to a "surprise" ending.


    The clip is not about McLaren corp but about an individual pursuing his dreams even though dangerous. The point obviously;
    Everyone dies at some point.
    Why not do it chasing the dream ?

    Not everyones cup of tea but something out of the norm. Not the same old re-hash of cars bombing around the Nordschleife.

    Back to the regularly scheduled advertising drone.
     
  19. LightGuy

    LightGuy Three Time F1 World Champ
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    #16 LightGuy, Feb 10, 2013
    Last edited: Feb 10, 2013
    True,

    Enzo sent OTHERS out to die for his glory.
    Thats just plain smart.
     
  20. Daryl

    Daryl Formula 3

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    I guess this gets filed in the "what were they thinking" folder.
     
  21. TheMayor

    TheMayor Eight Time F1 World Champ
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    I think they "volunteered". No one was forced to sit in the car at the point of a gun. Racing in the 60's through early 80's was highly dangerous and all the drivers knew that when they sat in the seat.


    Drivers died in many makes of cars. Villenueve's passing hit Enzo very hard.
     
  22. Ferrari 360 CS

    Ferrari 360 CS F1 Veteran
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    I think the McLaren of today is so far removed from what it was when Bruce was alive that in sense the company should be called Dennis and not McLaren.

    (BTW: I am a big fan of Bruce McLaren and the Can Am cars but I detest the cold clinical, "we are better than everyone else" McLaren of today.)
     
  23. judge4re

    judge4re F1 World Champ

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    Poor taste.
     
  24. GuyIncognito

    GuyIncognito Seven Time F1 World Champ
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    I think Bruce was more of a fanatical engineer than the legend lets on. and while I wouldn't want to work for him, I have a lot of respect for Ron Dennis' pathological level of OCD. It has allowed him to achieve incredible things.
     
  25. judge4re

    judge4re F1 World Champ

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    Like putting the business ahead of his marriage...
     

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