Should Ferrari Listen? | FerrariChat

Should Ferrari Listen?

Discussion in 'Ferrari Discussion (not model specific)' started by Texas Forever, Feb 28, 2024.

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  1. Texas Forever

    Texas Forever Eight Time F1 World Champ
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    Quick story. In 1989, I attended a car show to see the new Lexus. When I got into the car, I bumped my head (I'm 6'2"). Three Japanese guys wearing white jumpsuits swarmed on me. "How tall are you?" "Did you fit inside the car?" Not one of them called me a dumbass for bumping my head. When the production model came out, I could easily get into the car. That's called listening.

    Another story: Ferrari introduced the F360 in 1999. I believe the initial MSRP was $139,000 or $149,000. 400 horsepower. Great looking car. Better yet, it fit most Americans, including me. (I don't fit well in a F355.) It was a "knock the skin off," "out of the ballpark," "gone by a country mile," home run. Waiting lists happened overnight. The MSRP kept going up to around $200,000, and dealers were charging $50,000 premiums. If Ferrari had not introduced this car, there is no telling where things would be, or not.

    What does this have to do with today? Clearly, there is demand for manual transmissions. Look at BaT listings. If a car has a manual, it goes into the title. Read the debate on FerrariChat about converting F1 transmissions to manual. Look at the spread in value between factory F1s and manuals. A good F1 SuperAmerica is worth say $300,000. A manual SuperAmerica is worth twice that and more. Look at how much money Porsche is making selling manuals.

    Ferrari's excuse for not making manuals is the cars are too powerful. Even an above average driver couldn't handle a manual in a 600+ horsepower car.

    This is tone deaf. Is it possible potential Ferrari buyers don't want a 600+ horsepower car? What's next? 800+ horsepower? Who wants a street car that doesn't come alive until you hit 145?

    Think about a new Ferrari with 500 horsepower and a manual transmission. The complexities of the DCT are gone. It would be 1999 all over again.

    ***

    Back to the question. Should Ferrari listen to the marketplace? They already sell everything they make for outrageous prices. If Ferrari put a Cavallino on a turd, it would sell out.So why bother? Historically, this has been Ferrari's attitude. Ferrari tells you what to buy. You don't tell Ferrari what to sell.

    Thoughts?
     
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  2. Jack-the-lad

    Jack-the-lad Seven Time F1 World Champ
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    Once Ferrari became a public company customers went to the back of the priority line behind shareholders, government regulators, unions, dealers, Wall Street analysts, etc.

    Should they listen? Of course.
    Will they listen? I see no indication of that. According to a recent thread they can’t even get the seats that the customer ordered into the car,
     
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  3. I think, my friend, you are the one that is tone deaf.

    Have you seen the price of RACE lately?

    If anything, Ferrari is not only listening, but they are understanding what they are hearing.
     
  4. energy88

    energy88 Three Time F1 World Champ
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    Perhaps they nick-named you Mr. GreenHouse? :eek:
     
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  5. GrigioGuy

    GrigioGuy Splenda Daddy
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    If you want a manual transmission Ferrari with 500 HP, buy a 430. (Ok, it's 483 HP, you'll never tell the difference)

    Ferrari is selling $500K cars now with the UglyHorse, and selling ALL of them. They're running at 100% utilization at the factory. Selling more cars means more capital expense. And the electric steamroller is almost here in Europe.

    They are listening to their customers. You just don't like what those customers are saying.
     
  6. Texas Forever

    Texas Forever Eight Time F1 World Champ
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    Hence my question.
     
  7. Texas Forever

    Texas Forever Eight Time F1 World Champ
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    Fiat has tons of capacity.
     
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  8. paulchua

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    #7 paulchua, Feb 28, 2024
    Last edited: Feb 28, 2024
    Does a manual make sense in a 2,000-hp car?
    That is the new benchmark.

    Should Ferrari make simpler low-line cars? Well, they did that already, and how did that turn out? Folks hated Dinos to the point they took off the badges. Sure, they eventually came around, but Ferrari is not in the business of making money 20 years from now.

    Let's charge more though, so it's a 'real' Ferrari. Would they make money with a 300 hp 4C with a stick? Enough to fill McDuck's vault.

    That's not the right question, though- what would that do to the vaunted SF90? You can't have your youngest daughter (with a minor dowry requirement) be the prize as your oldest risks spinsterhood.

    What is seen with all this pining for the 'good ol' days is rejecting the motoring world has moved on (and let's tell you, it's only going to accelerate; literally), and you're not happy with that. There is nothing wrong with feeling this way: different (cylinder) strokes for different (motor) folks.

    But every time I stumble on this sentiment, I wonder what's stopping you from buying the vintage cars you mentioned. Did they get banned?

    They have everything I think you want, and they are cheap. Isn't that a good thing? Knock yourself out; I know I do. What's more, what's wrong with having BOTH?

    You like steak and hate lobster, good for you.

    I'll take one of each please.
     
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  9. ginoBBi512

    ginoBBi512 F1 Rookie
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    Ferrari is not going to listen in my estimation. I dont think HP figures are dictating F1 gearboxes, I believe it has to do with how fast the motors spool up. Manual gearboxes cannot be matched to said motors.

    I believe just as excess HP is useless on the road, same goes for the ultra fast motor RPMs . As I said in most un liked previous posts, you almost never see anyone drive their Ferrari even close to the limit .

    Just take a look at some of the videos posted of the guys driving the F40 and the 328, it does not get any more fun than that. I cant see how Ferrari continues to not build a modern new drivers machine.

    I myself would love to have lets say a 458 Spider, Im just not willing to sell my 328 to try and buy one, and I dont have the means to have a second Ferrari.

    G
     
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  10. Texas Forever

    Texas Forever Eight Time F1 World Champ
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    BTW, the market demand for manual transmissions is greater than me. This is not a "what I think Ferrari should do" thread. I can assure you I will never buy another new Ferrari for the rest of my life (I'm 71.) I am not Ferrari's target market. As a businessman, though, I can see market opportunities, and it appears the market wants manual transmissions, even if this means less horsepower. (It also appears the market does not want 100% electric vehicles, but I digress.) Said another way, sticking to DCT transmissions because a car has 700+ horsepower may be missing the market. Historically, Ferrari has not been about 0-60 times or horsepower bragging rights. But, supposedly, a SF90 has 1,000 horsepower. So what's next? 2,000 horsepower? My guess is you will need new tires every 1,000 miles.

    Driving should be fun, not scaring yourself.
     
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  11. GrigioGuy

    GrigioGuy Splenda Daddy
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  12. rg88

    rg88 Formula Junior

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    There may still be hope. Even PG realized not everyone enjoys shaving with a 10 blade razor. DE razors rule!
     
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  13. ginoBBi512

    ginoBBi512 F1 Rookie
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    #12 ginoBBi512, Feb 28, 2024
    Last edited: Feb 28, 2024
    I think Porsche is the go to for a driving machine these days. They have a number of models, Im not absolutely sure of every one, but I know some of them sill have manual gearboxes.

    I will always love Ferraris. With that being said, several years ago my mother sent me an article in the New Haven Register about the average income of a Ferrari owner. It was 800,000 per year. This is who they are going to for their money. It is certainly not me.

    As you can see from my presence on this site, I am not your typical Ferrari owner, but I can certainly say that Luca and Enzo would appreciate an owner like myself more than most here in the States. I will soon be posting videos to substantiate ..( Im very good looking, and my gut does not bleed out over the sides of the driver seat in my 328, so theres that . )

    As I said before, most who buy a new Ferrari , their average time of ownership is one year. With todays society I would have to say most would not know a stick shift from whatever the **** else, let alone know how to drive one.

    Keep watching said folks drive down the road while clicking the paddles one straightaway at a time. Or keep gazing an awing at those folks who have their multi million dollar Ferrari collection sit in some garage.

    More of my thoughts say Ferrari should start to fix their quality and reliability issues first and foremost.

    G
     
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  14. Bullfighter

    Bullfighter Two Time F1 World Champ
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    This.

    Apparently three-pedal manual transmission sales are up to 1.7 percent of U.S. vehicle sales, up from 0.9 percent in 2022.

    That tells me that it’s just not important to the overall market. For the nostalgic minority who are satisfied with less performance and want to move a rod around instead of pulling paddles, there are tens of thousands of Ferraris and Porsches to choose from.

    Meanwhile these companies are managing wait lists for their cars… I remember when I could go to a dealer and actually buy a car. Now it’s a chat about prospects for an allocation.



    Sent from my iPhone using FerrariChat
     
  15. Texas Forever

    Texas Forever Eight Time F1 World Champ
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    Again, this is not about me. Clearly, there is a market for manual transmission sport cars.
     
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  16. GrigioGuy

    GrigioGuy Splenda Daddy
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    But is there a market for half-million-dollar manual transmission sports cars? Ferrari thinks not, or they would be filling it.
     
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  17. Shark01

    Shark01 F1 Veteran

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    This is the primary reason a MT GT3 is higher on my buy list (next year) than any modern Ferrari. Sound is another reason.

    Automatics make for a flawed fun car….

    Should Ferrari listen? Don’t give a rat’s ass
     
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  18. INTMD8

    INTMD8 F1 Veteran
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    Incorrect.
     
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  19. LVP488

    LVP488 F1 Veteran

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    Apart from the fact that the fashion for manual transmission is very US-specific (in the US, auto boxes have been the norm since the 50s so that a manual box is revered as exotic - whereas in Europe, all cheap cars have had, and still have, manual transmissions), there is now a technical difficulty - manual transmissions are not adapted to hybrid powertrains, which are now becoming the new standard (before full electric maybe...)
    With a relatively limited production, Ferrari probably cannot go in all directions (Porsche does, to grab some additional US market share, but they're of a different scale).
     
  20. ginoBBi512

    ginoBBi512 F1 Rookie
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    How so ? I have read this exact reason here on F Chat. Manual gearboxes are not a match for Ferraris insane motors in the way that they build RPMs, so no , I am correct.

    Everything is electronic these days, the transmission is controlled by the ECU same as the motor, they are all matched up.


    G
     
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  21. U-Boat Commander

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    Their stated reason for not making manuals is that they are slower, which they are.
     
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  22. U-Boat Commander

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    There clearly is. Have you seen the markups on 911 STs? It's a $300K car with a $200K markup. Or the GMA T50 and T33 at a much higher level. Again, virtually all of them will be manual.
     
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  23. Texas Forever

    Texas Forever Eight Time F1 World Champ
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    We're talking about street cars, not bench racing. The marketplace says the demand is there. When I was a homebuilder, I looked for holes in donut, i.e., $75,000 price spreads where nobody else was building. Worked for me.

    Let me say this another way. You're the CEO of Ferrari. Like Harley Davidson in years gone by, life is good. You are printing money. But as the CEO, your job is to look 5-10-20 years in the future. Forget the electric car nonsense for now. Nobody wants a sewing machine for a sports car. What will the market be? Who will replace older customers as they age out? Will China replace the United States? And on, and on, and on. Life is never a straight line.
     
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  24. vrsurgeon

    vrsurgeon F1 World Champ
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    The best way to listen to anyone.. the BEST.. is to look when they reach to their pocket, put their hand in, take out their wallet and pay.

    What they listened to is when they HAD a manual in their cars, all the buyer did NOT open their wallets and buy it. They bought the F1.

    There are two Ferrari buyers, new and used. NOT the same. The used wants a stick, the new wants the newest model. Most can't drive it regardless of the transmission.
     
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  25. Texas Forever

    Texas Forever Eight Time F1 World Champ
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    Good point about the United States. Moreover, because China has no car culture, those customers don't care.
     
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  26. Texas Forever

    Texas Forever Eight Time F1 World Champ
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    #25 Texas Forever, Feb 28, 2024
    Last edited: Feb 28, 2024
    It was more subtle than that, at least in the US. Because the F1 was an expensive option over a manual, the dealers only ordered F1 cars.

    Dealers also liked to play a little game. Because FNA required dealers to sell at MSRP at a time when flippers were making $50,000 a car, a dealer would sell to a FOD (friend of the dealer) for sticker. The FOD would put a few hundred miles on it and then flip it back through the dealer. FOD got to drive a new Ferrari for a while, and the dealer made $50,000 extra. All these cars were F1s.
     
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