I suppose they accepted the ad since that is (partly) the business they are in. You'd have to ask yourself the question who is responsible for the actual content of the ad and for the consequences it might have for any third party. Is it legitimate to publicly claim a car is stolen even if you are not sure of it? If so, is it legitimate to run the claim in the form of an ad in one's publication? If not, than apparently FML and Cavallino had to investigate for themselves whether or not the claim was supported by the facts and could they only have run the ad if the facts were indeed there. Is a publisher really to that extend responsible for the content of an ad once they decided to run it? Well, the judge will decide, but it makes for an interesting case. One thing is for sure though, 0799GT is no longer a 'no stories car'. If and how it will affect it's value is another difficult question.