Stupid Ferrari sales question for the board | FerrariChat

Stupid Ferrari sales question for the board

Discussion in 'Ferrari Discussion (not model specific)' started by WJHMH, Dec 11, 2003.

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  1. WJHMH

    WJHMH Two Time F1 World Champ
    Silver Subscribed

    Sep 5, 2001
    Panther City, Texas
    Full Name:
    Do think FNA has contests for the #1 dealer in the country? Kind of like what a Honda, Toyota, Ford, etc.. dealer would do for a certain district.

    1) Number of new/ used sales per month
    2) Service perfomance
    3) CSI reports
    4) number of parts sold
    5) F & I gross.

    Sorry, but I just wanted to see if it was like that at all with a Ferrari dealer.
  2. 134282

    134282 Four Time F1 World Champ

    Aug 3, 2002
    Full Name:
    Carbon McCoy
    i absolutely think they do that... i also have absolutely no experience with Ferrari sales of ANY kind, in ANY aspect, AT all... However, the way Ferrari is marketed, so schmucks like me can go out and buy models and hats and stickers and lap tops and mouse pads and ash trays and pens and pencils and key chains and jackets and shirts and sneakers and duffel bags and paper weights and books and magazines and - yeah, i definitely think they have contests whose end, underlying results are saturated in profit... After all, it's sales. :)
  3. BWS550

    BWS550 Wants to be a mod

    Apr 1, 2002
    Full Name:


  4. jeff

    jeff Formula 3

    Feb 19, 2001
    North America
    My sources tell me there are NO contests. Only CSI is a factor at the end of the year for the dealer. FNA is not in the business of keeping the dealers happy. It's the other way around. Dealers bow to FNA demands otherwise the dealer is apt to see his allocation mysteriously cut. FNA has the power to bleed a dealer to death and force them out of business. It has happened many times.
  5. JNT

    JNT Karting

    Nov 30, 2002
    Atlanta, GA
    sounds like the mafia
  6. Texas Forever

    Texas Forever Seven Time F1 World Champ
    Rossa Subscribed

    Apr 28, 2003
    I have heard similar stories, except that not all dealers have the same stoke or lack of it, i.e., some of the older dealers actually have more pull with the factory than FNA, or so it might seem.

    I have also been told that the business model for a Ferrari dealership (to the extent that such a thing exists) is very different from the standard car dealer model. That is, the typical dealership business model is very low profit per car, but this profit is free money so long as the dealer never has to pay any floor plan interest. Service pays the bills, and P&A pays the dealer.

    A Ferrari dealer, being a very small volume shop, operates under a much different model. Namely, every aspect of the dealership has to pull its own weight. Then when you factor racing into the equation (and not all Ferrari dealerships activitly support racing), the situation changes even further.

    And DES, remember that most of the profit from the trinkets go to the factory under its licensing program.

    Given all this, I would find it hard to believe that the factory, FNA, or even the dealers would even give a hoot as to who was "Dealer of the Year." Remember, you don't take percentages to the bank.

    I don't have any one source for this info. This is just what I have picked up talking to folks around the country. I'd love to hear what anyone else has heard. I don't really care what a Ferrari dealer makes or doesn't make. My interest lies more in understanding how boutique retailers thrive in the age of big boxes.

  7. Bart

    Bart Formula 3

    Nov 1, 2003
    Orange County, Calif
    Full Name:
    Remember this. If Ferrari was only about making more money, they could easily produce & sell many more cars. Ferrari is NOT Porsche. Mr. Ferrari only sold cars to support his racing habit.
    I think most dealers sell Ferrari because they have a passion for Ferrari. Yes, they must make money but it is not the number one thing in their life.
  8. TigerAce

    TigerAce Formula 3

    May 29, 2003
    Dallas, TX
    Full Name:
    Yoshi Ace
    Based on what I heard from the sales man at the dealer, they are not even commissioned. It was a bit of surprise that whatever the volume they sell don't affect their income as they are salaried.

    In that essence, dealers are not competing to each other. I contacted FoHouston, but they refer me to buy from FoDallas (I think these 2 are owned by the same group or person)

    Has anyone here bought F-car from outside F dealer of your state? I wonder is this possible, especially for a new car.

    I wish Audiguy will see this site. He can give you an answer!

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