The 15 New Models by 2022 - What We Know

Personally I have no problem with them doubling their profits and making more models and more limited edition cars. Yes compared to what we are used to it seems excessive product expansion by many. But only relative to the past. On an absolute basis even if they go to 15,000 vehicles a year ( which I think they will with the FUV ) that's still a very exclusive number. 15-million vehicles are sold in the U.S. each year alone and sales in China are now approximately double that.
If they continue to make excellent products I have no issue with it.

The demand for Ferrari limited edition and special version cars is many many times the amount of cars available so I am glad they are adding more of these which helps more people participate in these special cars. Also when you consider that only 4 or 5 out of a 499 limited edition run will be allocated to each dealership it is no surprise that those precious few allocations will go to the people who have bought the most cars from the factory and the dealer. Who would not create the same incentive and reward system if in the same position.
It only makes sense to do exactly what they are doing.

Personally I hope they do ALL VS models like they did the Pista and Pista Spider... short but non-numbered production runs and allocated in tiers according to customer support of the factory through purchases and by supporting the brand itself by participating in events and racing. This non-numbered production system for VS models is much better. It's win win. More happy customers get these highly desirable cars and the factory makes more profits which they can then reinvest in making even more exciting cars. I hope they will produce cars under the 'limited number of cars' system only in the Icona offerings like the Monza and that they will now continue to build the VS cars in short but uncapped production runs like the Pista Spider.

One thing I highly disagree with the way they handle things currently is this ...
What is the best engine for a Ferrari? A V-12.
What is the best location for that engine for driving dynamics? Mid-rear engine. Of course.

I think it is highly unfair to Ferrari's entire customer base that a mid-engine V-12 only gets offered to 499 customers and even then just once every 10 years. Only giving such a car to such a small number of customers at such a long interval is just wrong. This system was started by LDM to ingratiate billionaire collectors to him personally. This is obsolete and it would be wrong for the company to perpetuate this. It's not okay! Who are the only parties that benefit from this? The collectors and the flippers. The factory really doesn't. Not nearly as much as they could. And the shareholders certainly don't. They are leaving untold billions on the table and building an unspoken resentment among the 99% of their customers who don't have realistic access to a
mid-engine 12-cylinder Ferrari which is the quintessential iteration of the brand. Something like a LaFerrari should be the filet mignon on the regular menu. As if they couldn't also sell 499 re-bodied and slightly more powerful versions of such a car every 3-years if they wanted to at $2-million all day long. This policy is tragic and this hole in the line-up is gaping. They really should end this mid-engine V-12 famine and bread line and get it back on the roster available to all good customers who are ready to write a check for it.

Who's with me?!!!

 

My Dino Theory

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Dino ... Dino ... Dino ... for gods sake what is this endless fascination and speculation about the second coming of the Dino. I've been reading stories and posts about this for 15 years now.
But why? Seriously what is the fascination. Please don't anyone recite Wikipedia summary of Dino. We all know what it is and why it is a distinctive in certain ways part of Ferrari's history.
We all know. Nobody here needs an education on this. But why this decade plus breathless anticipation of its return. The original is no 250 GTO. Yes it's pretty and lithe and some are pining for a simple light F car available under $200k. We get that. But it's not happening.
Get over it. Ferrari would barely make a profit on that car and nobody on the board wants to get removed by activist hedge fund shareholders ... not even for you. And why on earth must seemingly 2 out of 3 blog stories or 'journalists' who post on this and other sites start announcing the second Dino coming any time ANY
mid-engine car shows up near Maranello in camouflage?

Why this incessant Dino pumping?!!

Is everyone just a fan of The Flintstones? ... Fans of Dean Martin?

Seriously what the eff.

Yeah yeah you long for simple light Lotus Elan with Ferrari V-6 priced to take sales from the 911. Let me know when that happens. I'll wait...

For whatever inscrutable reason ... maybe just because the name is fun for people to say out loud ... there is undeniably an outsize interest in this car reappearing in modern form.

Ok you rabid Jurassic pet lovers ... I've got news for you. Some good news. Some bad news.
Ok ok actually it's not news at all just reasoned speculation and admittedly nothing more...

My Dino Theory ... here is the good 'news' and by news I mean speculation! ...

I predict the Dino will return. And I predict this will happen in 2021.

Now want the bad news? Again by news here I mean pure speculation. I say that openly and I'm half kidding but half not kidding and yes I really am making this prediction...

Ok here is where I diverge from what you expect. The Dino is coming but not the way you hoped. I believe the Dino will come as an Icona in 2021. Remember this is not a recreation.
The Iconas are modern interpretations of the idea, spirit and nostalgia of classic and iconic Ferraris of a bygone era.

2021 is the year the 488 gets replaced at the $350k price point and with 750hp but with active hybrid augmenting an engine with 2 less cylinders as a mid mounted V-6.

In order to celebrate the V-6 ... Ferrari will satisfy the endless clatter for a new Dino ...
without diluting the Ferrari nameplate ... and the Icona Dino will actually be called Dino and it will be powered by and built on the platform of the new 750 bhp mid-engine V-6 arriving in 2021.

Another prediction ... it will be the least expensive Icona that will ever exist with 499 pieces priced at $495,000 each.

So there you have it Dino devotees. There is a saying in marketing, 'When the ducks are quacking throw them some crackers.' All you Dino denizens have been quacking for decades and now Ferrari is going to ring the cash register and toss you the petite little cracker you've been craving.

It's just going to cost you $495k not $195k.